Video- From Cowpaths to Mastadons
Hold on to your hats, folks. This is a four-part video covering some of the ideas that I plan to present over the coming several weeks. I’m speaking Monday at the Inbound Marketing Summit. I’m speaking Tuesday at the New Marketing Bootcamp. I’m speaking a few weeks later at BlogWorld Expo. And then in October, I’m doing New Marketing Summit, and then the Marketing Profs Digital Mixer. (I might have even missed a few.)
The following are the raw ideas that will become the basis of the FRONT part of several of my upcoming presentations. What comes after will be the “how to” part, but this is the theory and storytelling part. It seems a bit crazy. For those of you who’ll be in the audience at any of those events, you can nod knowingly when you see where this all grows in the coming days and weeks.
I’m calling this video presentation (totals just a hair over 10 minutes in four parts), “From Cowpaths to Mastadons.”
From Cowpaths to Mastadons
Part 1:
Part 2:
Part 3:
Part 4:
I’m really interested in your perspective. Feel free to make videos, audio, text posts. Go off and riff on your blog. Whatever. This is what’s on my mind. I’m curious as to how you interpret it.
I’m a big fan of sharing. Feel free to use this post elsewhere for your own purposes (except to make money). Just please add a link back to [chrisbrogan.com] . Thanks!
Marshall Kirkpatrick On New Media Consulting
One of the people I learn from regularly is Marshall Kirkpatrick. He is thoughtful, thorough, and very easy going. I met him for the first time last year at Gnomedex (Look closely at this picture and you’ll see me in the background), and have learned something new every handful of days from Marshall ever since. Now, if you’re interested in consulting about social or new media, I’d recommend Marshall’s post with his thoughts.
It’s great reading, and it’s worth thinking about. If you’re thinking of hiring a new media type, give Marshall’s thoughts some consideration as well.
How to be a new media consultant - Marshall Kirkpatrick.
Photo credit, Brian Solis, who I saw last night at a party, and who is a super photographer.
Thinking About Magazines
Here are the top 10 magazines in the US, according to the Magazine Publishers of America. Take a look at their subscription rates:
AARP Magazine - 24,204,313
AARP Bulletin - 23,567,607
Reader’s Digest - 9,684,759
Better Homes & Gardens - 7,681,722
National Geographic - 5,051,999
Good Housekeeping - 4,686,152
Family Circle - 3,967,065
Woman’s Day - 3,924,195
Ladies’ Home Journal - 3,918,472
AAA Westways - 3,764,966
Is there an active community online or off, for each of these magazines? Are you seeking to reach them with what you’re doing? These are the TOP TEN magazine properties in the US. To reach into them is to find the heart and soul of the mainstream and share what’s possible.
Look at the online presence for National Geographic, whose mission is to inspire people to care about the planet. I can spend money, read lots of things, spend more money, read more things, look at things. But I can’t talk to other community subscribers. I can’t put my videos up on the NGS site.
AARP has over 24 million subscribers. Can we be helpful to them? Is there a way to bridge that world to what we’re doing over here in our little fishbowl?
While we’re talking about how cool FriendFeed is, and how much we want big businesses to join the conversation, I want us (and by “us,” I mean anyone contemplating their social media expertise) to think about the Top 10 magazines and what we might do with these people to help them engage.
What’s your take?
