I’m SO thrilled.

I also gained 278 new subscribers in the last six days.

What this means is that I’m better defining my newsletter to appeal to the people who will follow me through the next big story arc, through the next big change. It means that people are self-defining, and that they are along for the ride for what we’re experimenting with, and what findings I’ll share with them.

If you’re counting to see who has the most, and if you’re counting only growth, you’re missing an important point. Growth isn’t important. Valuable growth is important. Getting your email newsletter tuned up to serve your desired community is what matters.

Make sense?

What do you like (or NOT like) about the newsletter? What are you doing with your own communities? How are you tuning everything up?

I’m doing all those things wrong on my email newsletter.

Blogs are a whole different matter. Those are where we can expound, should we feel the need. But even then, thinking with brevity in mind has a great opportunity to pay off.

Delivering the payload of an idea briefly is a really great benefit to your audience.

Do you agree?

Photo credit, Maui aina

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Prefer to get my posts in email?

(There’s not a chance of spam. I don’t even get your email address when you subscribe that way. I’ll spam you other ways. :) )

Finally, if you want even MORE information (completely different than what you find here), there’s also a free newsletter. It comes out twice a month.

I’m glad you’re here, and thanks for your support. The people who comment and spend time at [chrisbrogan.com] are some of the best, most engaged people in social media that you’ll meet on your journey. Believe me, the folks leaving comments could give keynotes on social media and hold there own (heck, some do!).

Thank you. I’m so glad you’ve given me your time and attention. More to come.

Photo credit, alosh bennett

1.) I sent mail via the address you provided me by agreeing to link to me via LinkedIn.
2.) I sent an introduction to a service I thought you might want, because you’re in my circle of contacts and because for me, they’re one in the same (my passions about social media, and my contact list).
3.) I sent the introduction with a clear opt-out option so that you could choose to never receive emails from me in that format again (per the canned spam) law.

I use Blue Sky Factory for my email distributions because they have a high standard of what goes out from their platform. They are up front with how they deal with perceptions of spamming, so because I’ve followed their recommended methods for sending an introduction to such an email, I feel that I’ve done it “appropriately.”

Is every email you didn’t ask for spam? No. Is asking someone who considers themselves in my professional circle whether they want to also receive my newsletter spam? No.

There’s a huge difference between spam and “I didn’t want this.”

Or I think there is.

What’s your take? Let’s talk about it here.