I’m a fan of GigaOM and all the sites that Om Malik has put together (my favorite is Web Worker Daily). I like Om, himself, though we’ve only spoken twice briefly. But today, I finally noticed just how clever he’s getting.

At the end of this really great article about some of the future plans of Citrix, I noticed the links to purchase the full report via GigaOm Briefings.

How brilliant (and yet the old fashioned way) is that?

The blog post was great. I felt engaged. I read every word, and I got to the bottom feeling like I’d had a good read. Now, had I a business need to go further, I’d have definitely sprung to buy the full piece, because I got so much for free (and that’s the key point here= don’t give a dribbly sentence or three- give a whole tapas-sized meal), that I KNEW that the full article must be chock full of content.

How hard is it to make a post, and then make a LOT MORE for someone to buy and continue the experience?

I’m totally stealing this idea. You should consider it, too.

Jon Udell is one of my favorite smart people in computing technology. His podcasts with IT Conversations are top shelf (if you’re in tech, the whole series is great, but Jon stands out and helps me suffer through missing Daniel Steinberg’s “Distributing the Future” podcast). But I digress.

This is tech talk, but Jon helps us think about it in plain English. Check it out, because it should influence your thoughts about social software, web presence, and the power of a people-centric web.

Read the full article here

BONUS round: read this piece by Om Malik about the new iPhone’s GPS features and how it enables location-based services (LBS). Mix and match from Jon’s piece and Om’s piece, and if I had venture money, I’d put a BOATLOAD down on something in between.