chrisbrogan.com» onlinemedia http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Newspapers Be Warned http://www.chrisbrogan.com/newspapers-be-warned/ http://www.chrisbrogan.com/newspapers-be-warned/#comments Mon, 19 May 2008 18:30:30 +0000 ceb http://www.chrisbrogan.com/?p=2536 facebook ad If you’re a local newspaper or another outlet for classified ads, consider this photo to the left of the post a warning shot across your bow. With Facebook’s ability to target us by locality, and with a fairly inexpensive ad rate, why should I look for the younger generation in your print edition *or* your hard-to-navigate online version? Go where the market is, friends. That’s the word of the day.

And if you are a newspaper, looking to stay relevant, here’s a strange thought to consider: what if you atomized and started chasing down the eyeballs, instead of asking the eyeballs to come to you? What would that look like? What if my local paper started running articles in my Facebook news stream, or in my RSS reader, or somewhere else that I’m likely to visit? Hmmm.

Atomized media publications. Might be something.

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