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	<title>chrisbrogan.com&#187; oreos</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>Let Twitter Build Your Social Media Project</title>
		<link>http://www.chrisbrogan.com/let-twitter-build-your-social-media-project/</link>
		<comments>http://www.chrisbrogan.com/let-twitter-build-your-social-media-project/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 23:38:53 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2842</guid>
		<description><![CDATA[Out of the blue, I asked Twitter what it would do if Oreo came knocking looking for a social media project. In about 20 minutes, I had some interesting ideas (shared below). I&#8217;m not sure what motivated me to ask the question, but it came out of thinking that went something like this: We&#8217;ve all [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/mihoda/303165301/"><img src="http://farm1.static.flickr.com/112/303165301_a0606a82a1_m.jpg" alt="oreo" align="right"></a> Out of the blue, I asked Twitter what it would do if Oreo came knocking looking for a social media project. In about 20 minutes, I had some interesting ideas (shared below). I&#8217;m not sure what motivated me to ask the question, but it came out of thinking that went something like this: We&#8217;ve all got decent ideas. We&#8217;re all passionate about seeing how social media might help businesses and people. We probably could do something reasonably creative, if motivated. </p>
<p>The answers turned out fun. I&#8217;m happy that I asked the question, and thrilled with who responded. So, with all that said, why not pour a glass a milk and see what people had to say? </p>
</p>
<h3>What Twitter Would Do for Oreos</h3>
</p>
<p><strong>      audreychernoff </strong>&#8211;   How about just creating a new Oreo, with fiber, less sugar, etc? Something that tastes great but appeals to dieters.<br />
<strong>      lfamous </strong>&#8211;   something like JibJab where you can put your kids in an Oreo commercial (&amp; an oreo ringtone &amp; download for music player) Yum!<br />
<strong>      carlweaver </strong>&#8211;   I love your questions like this but never know what to say. I&#8217;d do an Oreo building competition. Imagine an Oreo building.<br />
<strong>      KariRippetoe </strong>&#8211;   place to post videos and/or photos of creative Oreo stacks, community can vote for coolest structures<br />
<strong>      bradatpharma </strong>&#8211;    Oreo avatars. I&#8217;d have an opportunity for people to offer new flavours, I&#8217;d have a feedback loop for taste testers&#8230; hmmm&#8230;<br />
<strong>      KariRippetoe @planetrelations </strong>&#8211;   love the Remember the Milk widget idea!<br />
<strong>      KariRippetoe </strong>&#8211;   they already have a YouTube channel for Oreo Moments videos&#8230;but does that sell cookies?<br />
<strong>      jsmibert </strong>&#8211;   First blush.. Id do a Cross platform competition&#8230; (Out ur Inner Oreo Addiction) w/ liberal winner pool 2 win fun oreo stuff!<br />
<strong>      SpaceyG </strong>&#8211;  I&#8217;d blog, Twitter, place an ad, whatever, for say&#8230; a year&#8217;s supply of Oreos. Love those things. I&#8217;d be fat as a pig too.<br />
<strong>      coachbriany </strong>&#8211;   Sports colors oriented voting I.E. Vote for Bengals color oreos. Black Cookies with Orange filling &amp; so on<br />
<strong>      planetrelations </strong>&#8211;   oreo campaign should include a Remember the Milk widget that sets a recurring task about adding cookies to the shopping list.<br />
<strong>      mecarluen </strong>&#8211;   How bout a make-your-own Oreo cartoon using GoAnimate, ey? http//goanimate.com/go/watch<br />
<strong>      divorceddadwkly </strong>&#8211;   A place to post photos + video &#8211; how and where I eat my Oreos&#8230;<br />
<strong>      mecarluen </strong>&#8211;   How bout a make-your-own Oreo cartoon using GoAnimate, ey?<br />
<strong>      howlvenice </strong>&#8211;   you know they had a youtube.com contest..w/ 4,000 subscribers http//www.youtube.com/oreo<br />
<strong>      urlgrl </strong>&#8211;   ugc of the different ways people eat oreos!<br />
<strong>      garykoelling </strong>&#8211;   who&#8217;s the target? what problem can oreos believable solve for them? and btw, who owns oreos?<br />
<strong>      NextInstinct </strong>&#8211;   A blog, away from mothership Nabisco, named &#8216;We got milk!&#8217; cute pics, dessert recipes, &#8220;where&#8217;d you dunk?&#8221; pic contest, etc<br />
<strong>      Orbius </strong>&#8211;   Collection of &#8220;Oreo Moments&#8221; of child-like (not childish) happy moments<br />
<strong>      bertil_hatt </strong>&#8211;   Make something to use Oreos in fun, edible, creative ways you know the oreao-flavoured ice-cream, why not the castle? Prizes?<br />
<strong>      RoyalAntsJosh </strong>&#8211;   funny that you put that up, I&#8217;m currently working on a blog post on the same idea for Peanut Butter<br />
<strong>      shashib </strong>&#8211;   good food for thought &#8211; What social media campaign idea do you have for oreo cookies. i will think about that<br />
<strong>      bwagy </strong>&#8211;   Create a competition on how you best enjoy your oreo cookies and let them upload to youtube (simple, easy, cheap)<br />
<strong>      LeisaWatkins </strong>&#8211;   &#8211; An art contest &#8211; art created out of Oreo Cookies. Everyone could vote for their favorite work of art.<br />
<strong>      Aronado </strong>&#8211;   lots of milk?</p>
<p>And&#8230; </p>
<p>**UPDATE: Kari Rippertoe <a href="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2008/10/selling-cookies-with-social-media.html">blogged her response here</a>. </p>
<p>Bryan Elliott recommends <a href="http://bryanelliott.typepad.com/bryans_blog/2008/09/advergaming-new.html">a game</a>. </p>
<p>**Update 2 from <a href="http://shua.typepad.com/shuablog/2008/10/social-media-fo.html">Royal Ants Josh</a> and another from <a href="http://www.toddrjordan.com/thebroadbrush/2008/10/oreos-social-media-social-networking/">Todd Jordan</a> . Fun!</p>
<p>What do YOU think should be done? </p>
<p><em>Photo credit, </em><em><a href="http://flickr.com/photos/mihoda/303165301/">mihoda</a></em></p>
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