chrisbrogan.com» packaging http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Who Cares Advertising http://www.chrisbrogan.com/who-cares-advertising/ http://www.chrisbrogan.com/who-cares-advertising/#comments Mon, 24 Nov 2008 15:57:25 +0000 ceb http://www.chrisbrogan.com/?p=2944 America's FavoriteNumber 1

Pop Quiz: Who cares?

If you’re buying Steak-Um, you’re buying it because you want to eat sliced steak product. If you’re buying corned beef in a can (and really, who isn’t?), you want to eat corned beef.

Does that “Favorite” or “#1″ really make us buy it? Do we make any judgments beyond name brand, price, packaging?

Please, if you’re in the world of advertising, think about removing your superfluous words and claims. Think about what we’re thinking when we look at your package.

In fact, let me ask YOU: what would you want those packages to say, besides what’s in them?

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