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	<title>chrisbrogan.com&#187; pitchingblind</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>What Tom Could Learn from Facebook</title>
		<link>http://www.chrisbrogan.com/what-tom-could-learn-from-facebook/</link>
		<comments>http://www.chrisbrogan.com/what-tom-could-learn-from-facebook/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 00:30:50 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
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		<category><![CDATA[badmarketing]]></category>
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		<category><![CDATA[pitchingblind]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2497</guid>
		<description><![CDATA[Dear Tom xxxxx of Cxxxx &#8211; I don&#8217;t know you. And yet, I have a press release you&#8217;ve sent me about your company, Cxxxx, which will announce something at 9AM ET tomorrow, though I&#8217;m not supposed to talk about that until then, because you&#8217;ve asked me to embargo myself for news I didn&#8217;t ask for. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/jurvetson/512412202/"><img src="http://farm1.static.flickr.com/220/512412202_96764118ec_m.jpg" alt="toiletphone" align="right"></a> Dear Tom xxxxx of Cxxxx &#8211; I don&#8217;t know you. And yet, I have a press release you&#8217;ve sent me about your company, Cxxxx, which will announce something at 9AM ET tomorrow, though I&#8217;m not supposed to talk about that until then, because you&#8217;ve asked me to embargo myself for news I didn&#8217;t ask for. Well, Tom, I think if you&#8217;re going to build an app that supports Facebook and MySpace, you might consider learning a lesson from them.   <em>((UPDATE: Edited out the name and company name because a commenter was right in saying it wasn&#8217;t polite of me to call him out by name. Sorry, Tom.)) </em></p>
<p>Opt in. SOCIAL network. It&#8217;s about getting to know me before you fart in my face. On Facebook, users &#8220;friend&#8221; each other, and that permits messaging. Even then, if you blurt-market me, I&#8217;ll drop you. I can&#8217;t do that to you in my inbox, except for reporting you as spam, and even then, it&#8217;s less satisfying.</p>
<h3>What I Want You To Do Next Time</h3>
<p>Please at least PRETEND you know me, give a rat&#8217;s ass about me, read my stupid little blog. Don&#8217;t just lob something over the wall at me. Because hey, I&#8217;m doing something over here, and I&#8217;m actually reaching out to potential people in your space, and I have 16 years of telecom background with 9.75 of it in wireless. But now, because you threw a bomb instead of built a relationship, I&#8217;m telling everyone who wants to know that Cxxxx doesn&#8217;t understand the basics of the market they&#8217;re planning to serve, if you&#8217;re a measure of the company as a whole. </p>
<p>Was that worth blind emailing me your stupid press release? </p>
<p>**UPDATE: Meanwhile, Leo from <a href="http://www.monalulu.com">Monalulu</a> wrote me a personal email that mentioned a blog post from about 8 days ago (meaning he&#8217;s been on my site for a while), talking passionately about why I might like his company and the idea. While I&#8217;m not fully wrapped around the idea, I *love* that <a href="http://monalulu.com">Monalulu</a> has a guy like Leo reaching out to me. </p>
<p><em>Photo credit, <a href="http://flickr.com/photos/jurvetson/512412202/">Jurvetson</a></em></p>
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