Serial entrepreneur, visionary, friend, and previous boss of mine, Jeff Pulver formally launched his new venture, PrimeTimeRewind.tv, from the floor of VON.x, his IP communications conference. The goal of the new site is to make it easier to find the Internet equivalent of the major TV shows right on the web. There’s already a pretty decent bunch of content up on the site, and I find spinning that cube (pictured above) to be a very interesting interface.

Jeff and I worked in and around the Internet TV space over the later part of 2006 and all through 2007, and I’m really excited that this project has launched. It’s in Alpha, but I think it has the potential to appeal to people seeking mainstream TV content. It will be interesting to see where the site goes next, but I’m excited to see it launched and off the ground. Amit Shafrir, former president of premium services from AOL, is serving as CEO. I wish the whole team well.

PrimeTimeRewind.tv <- go spin the cube yourself.