chrisbrogan.com» productplacement http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Product Placement in Marvel Comics http://www.chrisbrogan.com/product-placement-in-marvel-comics/ http://www.chrisbrogan.com/product-placement-in-marvel-comics/#comments Fri, 03 Apr 2009 13:44:04 +0000 ceb http://www.chrisbrogan.com/?p=3604 Look at this:

Product Placement in Comics

Holy crap. I’m reading Marvel Comics’ Secret Warriors #3, and Nick Fury cracks open a computer and opens a Cisco Webex session to contact Dum Dum Dugan. He calls it out. He says “Open Webex connection.” And then he uses it with a very obvious and drawn in Cisco Webex logo in the corner.

Not sure this is the first placement in a comic but it sure is a powerfully obvious one.

Bad idea? Good idea? What’s it mean for things? It’s been this way in movies forever. Why not throw ads into comics? Purists?

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