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	<title>chrisbrogan.com&#187; rocketboom</title>
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		<title>Is Your Community For Sale</title>
		<link>http://www.chrisbrogan.com/is-your-community-for-sale/</link>
		<comments>http://www.chrisbrogan.com/is-your-community-for-sale/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 04:07:41 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[andrewbaron]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[rocketboom]]></category>
		<category><![CDATA[socialneworks]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2467</guid>
		<description><![CDATA[Andrew Baron might or might not be joking about putting up his Twitter account for sale. If he&#8217;s joking, he&#8217;s gone to the effort of putting it up on eBay. Baron&#8217;s influential, known for creating and running Rocketboom, and a strong supporter of the video community. So, on one side, I could say that he [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisbrogan/2408655805/" title="Baron by Chris Brogan, on Flickr"><img src="http://farm3.static.flickr.com/2091/2408655805_79991422fd_m.jpg" width="240" height="100" alt="Baron" align="left"/></a> <a href="http://dembot.com">Andrew Baron</a> might or might not be joking about putting up his Twitter account for sale. If he&#8217;s joking, he&#8217;s gone to the effort of putting it up <a href="http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&#038;item=160229562828">on eBay</a>. Baron&#8217;s influential, known for creating and running <a href="http://rocketboom.com">Rocketboom</a>, and a strong supporter of the video community. So, on one side, I could say that he has a valuable community of supporters. But on the other side, this is an interesting question: is your community for sale, and how does that work? </p>
<h3>Can/Will Blogs Do It</h3>
<p>Jerry Seinfeld had a great quote about baseball fans just &#8220;rooting for laundry&#8221; because of all the stars changing teams. With the rise of multi-writer blogs, and the looming potential for influential blogs to be bought up into larger networks or even mainstream media, how will that work? </p>
<p>If you&#8217;re reading <a href="http://webworkerdaily.com">Web Worker Daily</a> or <a href="http://copyblogger.com">Copyblogger</a> or <a href="http://engadget.com">Engadget</a> or <a href="http://techcrunch.com">TechCrunch</a> or another three or four dozen influential blogs, you&#8217;re reading a multi-author publication. So, if you align yourself as part of that community, and that community is sold to a larger publication, or if it merges, etc, do you just go along and stay a part of that community? </p>
<p>My guess is yes. In situations where there are people deeply tied to a publication, but there&#8217;s still a sense of more than one person stirring the pot (Copyblogger *is* Brian Clark, but it&#8217;s also his guest writers, and could ultimately be taken over by someone else), I think we can move as a community with it. I think. </p>
<h3>But As a Twitter Account?</h3>
<p>Not sure if Andrew will get his money. But then again, if he got even $100, that&#8217;s kind of interesting, because who&#8217;s out there thinking it&#8217;s worth $100? Not because ANDREW isn&#8217;t worth that, but what&#8217;s a Twitter account? It&#8217;s like selling your phone number. Doesn&#8217;t mean much unless you pick up when I call. Right? </p>
<h3>Communities Aren&#8217;t Locked In</h3>
<p>If this decade&#8217;s web technology legacy tells us anything, it&#8217;s that community is fluid and mercurial. Friendster to MySpace to Facebook to (we&#8217;re still waiting for the next one), and we&#8217;re still moving. We can jump in a heartbeat if you bug us. </p>
<p>So how is someone going to buy your community? What&#8217;s your community mean in a monetary sense, if you walk away? </p>
<p>What&#8217;s your take? </p>
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