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	<title>chrisbrogan.com&#187; service</title>
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	<link>http://www.chrisbrogan.com</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>Warm the Mug</title>
		<link>http://www.chrisbrogan.com/warm-the-mug/</link>
		<comments>http://www.chrisbrogan.com/warm-the-mug/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 11:06:55 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=4175</guid>
		<description><![CDATA[I ate lunch at a PF Chang&#8217;s in Michigan, and my server, Andrea, was evidently a professional. She had a great demeanor, could recite the menu as if she had written it and performed it every night for many years (which the latter turned out to be true). She anticipated everything I could have needed, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisbrogan/3771131989/" title="Coffee From Andrea by Chris Brogan, on Flickr"><img src="http://farm4.static.flickr.com/3535/3771131989_67d1c70ab7_m.jpg" width="240" height="180" alt="Coffee From Andrea" align="left" /></a> I ate lunch at a PF Chang&#8217;s in Michigan, and my server, Andrea, was evidently a professional. She had a great demeanor, could recite the menu as if she had written it and performed it every night for many years (which the latter turned out to be true). She anticipated everything I could have needed, never letting my iced tea go below 1/3 before she&#8217;d rush back over and keep it filled. </p>
<p>Andrea&#8217;s tray was always full to the top with her tables&#8217; needs. She hustled. I saw many other servers doing far less than Andrea. The details were what impressed me. She kept delivering on these tiny little micro-details that made my experience (and the four other tables she was waiting) an amazing experience to watch. </p>
<p>Here&#8217;s the big moment: at the end, when I ordered a cup of coffee, Andrea handed it over to me and said, &#8220;Be careful. I warmed the mug.&#8221; </p>
<p>I&#8217;ve been a coffee drinker for decades, some of it in restaurants, and I have <em>never</em> had a warmed mug. It&#8217;s the equivalent of when the bartender pulls out the frosty mugs for beer, but the other way around. It&#8217;s a courtesy, but a very functional one. My coffee was the perfect temperature and she was ensuring that it would stay that way. </p>
<p>When the bill came, I tipped Andrea 50%. Yep. Hell, I might have even doubled the check up, I was so thoroughly pleased with her service. </p>
<p>On the way out the door, I considered asking for her boss to tell him or her. Here&#8217;s where it got interesting for me. I decided, &#8220;who cares?&#8221; Her boss is busy. Her boss doesn&#8217;t likely see the value in how Andrea differs from another warm body. Her boss probably understands in his or her gut that great service means return trips, but the boss just collects the table fee, so why should he or she care about the tip levels? (We know why, but you follow me?)</p>
<p>Andrea won because she hustled. Andrea didn&#8217;t need a useless reward/award. Andrea probably doesn&#8217;t even brag about what she does well, because to her, it&#8217;s just part of her passion for service. </p>
<p>Made me think about the business I&#8217;m in. You?</p>
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		<slash:comments>106</slash:comments>
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		<item>
		<title>Thank You Sheraton Four Points</title>
		<link>http://www.chrisbrogan.com/thank-you-sheraton-four-points/</link>
		<comments>http://www.chrisbrogan.com/thank-you-sheraton-four-points/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 00:07:03 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[sheraton]]></category>
		<category><![CDATA[sheratonfourpoints]]></category>
		<category><![CDATA[winningthecame]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2936</guid>
		<description><![CDATA[I&#8217;m staying at the Sheraton Four Points hotel in Tempe, Arizona. The room is decent. It&#8217;s got a big, comfortable king sized bed, a really hot shower, and a really nice restaurant. But none of this matters a lick. They won me over with water. What a simple thing. The pic is blurry, but look [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisbrogan/3041235855/" title="Perfect Touch by Chris Brogan, on Flickr"><img src="http://farm4.static.flickr.com/3145/3041235855_8bd99f4ec7_m.jpg" width="180" height="240" alt="Perfect Touch" align="left" /></a> I&#8217;m staying at the <a href="http://www.starwoodhotels.com/fourpoints/property/overview/index.html?propertyID=3064">Sheraton Four Points</a> hotel in Tempe, Arizona. The room is decent. It&#8217;s got a big, comfortable king sized bed, a really hot shower, and a really nice restaurant. But none of this matters a lick. They won me over with water. </p>
<p>What a simple thing. The pic is blurry, but look at it. Read the quote. BE that quote in whatever business you do. That is all. </p>
<p><a href="http://www.kqzyfj.com/click-3021103-10395953" target="_top"><br />
<img src="http://www.awltovhc.com/image-3021103-10395953" width="120" height="90" alt="no one deals like we do!" border="0"/></a></p>
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		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Need Your WordPress Fixed</title>
		<link>http://www.chrisbrogan.com/need-your-wordpress-fixed/</link>
		<comments>http://www.chrisbrogan.com/need-your-wordpress-fixed/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 00:00:33 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[contentrobot]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[techsupport]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2829</guid>
		<description><![CDATA[My friends at ContentRobot launched a neat site called We Fix WP. Simple, direct, and easy to understand. They fix WordPress. Need your theme tweaked? They can help. Want a few little bits and pieces made pretty? That&#8217;s them. Karen and Dana are two really nice, unassuming people who work with the likes of Stephanie [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wefixwp.com"><img src="http://img.skitch.com/20080930-ktsa6kxefdtuejud5nr9ymj76f.jpg" alt="cool robot" align="left"></a> My friends at <a href="http://www.contentrobot.com">ContentRobot</a> launched a neat site called <a href="http://www.wefixwp.com">We Fix WP</a>. Simple, direct, and easy to understand. They fix WordPress. Need your theme tweaked? They can help. Want a few little bits and pieces made pretty? That&#8217;s them. Karen and Dana are two really nice, unassuming people who work with the likes of <a href="http://www.internetgeekgirl.com">Stephanie Agresta</a> and a whole host of Internet personalities. If Steph likes them, then that&#8217;s good enough for me. </p>
<p>But honestly, in my experience, I find that Karen and Dana have been at most of the cool geek events and are always ready to help out. </p>
<p>They&#8217;re another resource like <a href="http://www.snowydaydesign.com">Nico Pin</a> that I know I can count on if I&#8217;m in a bind. You should count on them, too. Why get too deep into the nitty gritty when you can have your own robots? </p>
<p>Check out <a href="http://www.wefixwp.com">We Fix WP</a> for more information. </p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Customer Support on Twitter</title>
		<link>http://www.chrisbrogan.com/customer-support-on-twitter/</link>
		<comments>http://www.chrisbrogan.com/customer-support-on-twitter/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 03:59:38 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[clientrelations]]></category>
		<category><![CDATA[customerservice]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[turbotax]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2478</guid>
		<description><![CDATA[Do you have a customer support organization? Is it possible that your customers are web users? I just noticed TurboTax Support has a Twitter account. How brilliant. It&#8217;s software. Software users (a reasonably high percentage of them) can potentially be online. Ergo, put &#8220;ears&#8221; into Twitter and be ready to respond. Brilliant. Truly. This is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitter.com/turbotax"><img src="http://img.skitch.com/20080418-c5t6xjbqg6mw1r6j3qndqc2hff.jpg" alt="turbotax" align="left"></a> Do you have a customer support organization? Is it possible that your customers are web users? I just noticed <a href="http://twitter.com/turbotax">TurboTax Support</a> has a Twitter account. How brilliant. It&#8217;s software. Software users (a reasonably high percentage of them) can potentially be online. Ergo, put &#8220;ears&#8221; into Twitter and be ready to respond. Brilliant. Truly. This is the customer service channel I mentioned in my post about <a href="http://www.chrisbrogan.com/customer-service-needs-new-channels-or-does-it/">from a week or two ago</a>. </p>
<p>So, who else needs to be using Twitter as a listening and responding post? I know Dell is here. What about HP or IBM? What other brands should be listening? How can higher ups in a company be convinced that this is useful? </p>
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		<slash:comments>45</slash:comments>
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