chrisbrogan.com» sitedesign http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Is Your Site Well Marked http://www.chrisbrogan.com/is-your-site-well-marked/ http://www.chrisbrogan.com/is-your-site-well-marked/#comments Sat, 25 Oct 2008 18:18:20 +0000 ceb http://www.chrisbrogan.com/?p=2883 don't do anything

When you travel as much as I do, there are many opportunities to be in a situation where I’m not sure what I’m supposed to do. I get lost in confusing airport terminal bathrooms some time (don’t laugh… much). I can’t operate certain pieces of equipment. The reason is always the same: poorly marked directions.

Think about this with regards to your blog or website. (I’ve talked about blog improvements before, so check that out, too.) Are you guiding people to what you want? If you’re selling something, do people know that’s what you want them to do? If you’re looking for more reader traffic, have you made it easy for people to subscribe at the end of every post? Do I know how to find the best material on your site?

Look at your site and think it over. Mark your site clearly and give people an easy path through it.

How are you helping in that regard?

Photo credit, Jake Liefer

]]> http://www.chrisbrogan.com/is-your-site-well-marked/feed/ 12 Make it Easier for Your Audience http://www.chrisbrogan.com/make-it-easier-for-your-audience/ http://www.chrisbrogan.com/make-it-easier-for-your-audience/#comments Tue, 16 Sep 2008 02:42:23 +0000 ceb http://www.chrisbrogan.com/?p=2796 nicebuttons Vicki Flaugher has done some brilliant things with her website design. In fact, as I started to type this bit up to talk about how great her subscription buttons are (just LOOK at that email subscription sticky note), I went back to the top of her web page and caught all the other little design tidbits. Look at the top left where there’s built in language translation buttons. Look at the top right, where the first thing I see is a sign up for even more material (a conversion engine). Check out the subtle little PayPal Tip Jar in the first little bit of scroll on the far right column.

Vicki’s About page has a picture of her, and a very clear sense of what she wants to do next with you. She even goes so far as to post a bit of her singing ability, for an added extra something.

I can’t compliment her work enough. Smart Woman Guides is a great site looking at making it easier for Vicki’s audience and community.

And how did I find her? I read her comment on one of my posts, saw her tweet, and then caught a trackback to a blog she posted that mentioned my next level blogging advice.

What do you think? Can you see why I like what she’s done? Any advice you’d give Vicki?

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