In yet another moment of informational threading, here’s a post by Dan Kennedy about hyper productive markets. Kennedy points out that knowing your rough sales target is one thing, but knowing the most productive and yielding part of the whole bunch is worth so much more.
Thread this together with Robert Middleton’s post about a karate model for marketing. There’s a lot to it, but the key point was something he took out of another presentation he’d seen, and that was this:
1. You first have to get your clients and customers to consume what you’ve already sold them.