chrisbrogan.com» sony

What Content Marketing Can Look Like

ceb — Mon, 12 Oct 2009 12:57:08 +0000

Sony Electronics USA is a client for our Sony DigiDads effort. One of the projects we did with them was the “100 Faces of Fall,” (which was going to be the 100 faces of summer, but we ran out of summer!). I love seeing how different people tackled the project. They did it from their own voice, with their own emphasis, with their own ideas on what their audience might care about. Here are some of those posts:

Michael Sheehan: Beyond the “100 Faces of Fall” with the Sony Cyber-Shot DSC-TX1 & A330 DSLR Cameras
Jeff Sass: 100 Faces of Fall: A CyberShot In The Arm
Max Kalehoff: 100 Faces Of Summer And Fall (Sony DigiDad Project) (the first pic alone is worth clicking)
C.C. Chapman: 100 Faces
Brad Powell (Dadlabs): 100 Faces of Fall

In all cases, the project went beyond just playing with gear. We wanted to involve kids, to tell stories, to see things from different perspectives, and thankfully, the dads who said yes for this project were ready for the charge.

I’m proud of this work. I hope it will sell Sony more cameras, and I hope it will make a few people think about their products when considering what comes next. But more than that, I hope that this gives us (Sony and hopefully New Marketing Labs) some ideas for future projects to bring some awareness and share some ways of looking at things.

Which take on the project speaks to you? I can’t tell you my favorite (like picking a favorite kid), but I’m curious to know your thoughts.

A Different Kind of Blogger Outreach

ceb — Thu, 20 Aug 2009 06:50:00 +0000

When our clients at Sony Electronics USA wanted to do a blogger outreach project for some of their new gear, I pitched Marcy Cohen from Sony on doing something a bit more thematic than just asking some bloggers to play with some gear. We came up with the DigiDad project, which is a series of opportunities for some selected bloggers to evaluate some Sony gear and write about it.

Nothing unique yet, right? Well, our plan’s a bit different. Instead of just asking some bloggers, we picked some dads. Which ones?

C.C. Chapman
Jeffrey Sass (disclosure: I founded Dadomatic.com)
Max Kalehoff
Brad Powell and DadLabs
Michael Sheehan

And the projects? Well, we’re rolling those out in the next little while, but they’ll entail using these products as dads, with their families, and we came up with various content projects for each product. So, instead of just loaning out a camcorder, we thought of ways to use it to document a field trip, and/or a historical tour. We’ve got a great idea for Sony’s new dSLR camera, the Alpha, where we’ll encourage dads and their kids to snap 100 portraits.

What I hope will be different is that the thematic approach of showing how dads use tech as an integrated part of their relationships with their kids. We’ll see how it turns out. If you decide to follow along, Sony has a section of their community platform set up to track the projects and field conversations.

What do you think? More interesting than the typical ad? What do you like and/or don’t you like about these types of outreach projects?

We’re all ears.

Sony Talks Social Media

ceb — Tue, 20 Jan 2009 16:08:50 +0000

I had the pleasure of interviewing Sony’s Marcy Cohen about their social media presence at CES 2009. It was a great conversation ranging from the work of her and Rick Clancy on the Sony Electronics Blog (which is just one of their blogs. See also the PlayStation Blog). I asked her about social media in general, and also about their recent launching of a social platform (they chose Awareness Networks as their vendor for this project).

It was a fun interview, and Marcy was a great sport answering my off-the-cuff-as-a-blogger questions. It’s a bit noisy and dark on the show floor, but you’ll get the gist.

What do you think?

Special thanks to Mike Lewis at Awareness for doing the actual video editing, titling, and plating.