How Does the Internet Impact Consumer Behavior
My friend, Rachelle, from Fleishmann-Hillard sent me this release about her European offices’ recent work on understanding how the Internet affects consumer behavior in Europe.
Key findings:
- The Internet beats TV two to one on influence, and eight to one over print.
- People ask other people for personal purchase advice, but for airline tickets and stuff, they prefer the corporate sites.
- Only 28% of people trust the information they read online, and yet 66% say the web helps them make better decisions. Huh?
- No surprise: different parts of Europe use the web differently: Germany uses more search; the UK has more social networking interest.
The full paper is free to download here.
Photo credit, Paull Young
Quick Survey
A friend and reader wanted to know who actually came here, and how many of you were perhaps college-aged readers. I told her that I had no idea who came here, except for who actually commented or not. To that end, I came up with a quick 6 question survey (5 if you don’t want to write something about the site), and I’m hoping you’ll take it:
**UPDATE: Guess there’s a 100 person limit on the free one. Survey closed itself. Sorry.***
Don’t worry. I’m not looking to build maniacal demographic data farms based on who you are. I just want to be able to answer her question, plus a few nagging questions of my own.
It’d mean a lot to me if you’d pop over and answer these questions. Thank you!
