I searched on “Chris Brogan” and found all kinds of relevant info, including random pictures not related to the text results beside the search, and none of them my main URL.

I searched on “chrisbrogan.com” and it couldn’t find my URL.

I searched on “chrisbrogan” and it found a bunch of social networks where I’ve used that username.

Call me egotistical, but if you can’t find yourself in a search engine after a decade of littering the web with your presence, I’m thinking it’s not much of a search engine.

I dipped into a TechCrunch post to see what people had to say about a recent post, and realized that the comments there are just as important as the posts most time. Sounds like how I feel about here, right?

My thought is that RSS as a communications medium, while being wholly responsible for all the good and wonderful and magical things that have come to the web over the last 5 or 6 years, might need an upgrade. Why? Because I want the comment flow. I want to be part of the back and forth of the conversation under the hood.

Yes, I understand that some blogging platforms have a separate RSS feed for comments, but is that the right solution to the problem? I don’t think so. I think it has to be something more robust, and maybe with a toggle.

What’s your take? Just as I’m telling people to use RSS readers to absorb their blogs and podcasts and the like, I’m thinking that the experience of the original site, especially in the comments department, is important to the larger media picture. True? Wrong?

(Think of this as a thought in process that I hope others will improve with their own opinions).

Pictures uploaded with plasq‘s Skitch.