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	<title>chrisbrogan.com&#187; twingly</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>Corporate Takeover &#8211; Web Style</title>
		<link>http://www.chrisbrogan.com/corporate-takeover-web-style/</link>
		<comments>http://www.chrisbrogan.com/corporate-takeover-web-style/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 21:42:30 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
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		<category><![CDATA[technorati]]></category>
		<category><![CDATA[twingly]]></category>

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		<description><![CDATA[News of Technorati receiving funding had me stirred up with mixed feelings. I blog every now and again how the app has gone far afield of how we all used to talk about it back in the day. Now that I&#8217;ve heard they&#8217;ve received some more money to go and try to figure out how [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://img.skitch.com/20080614-jxremhp2w7kh5pcnthuw7b4kw2.jpg" alt="technorati" align="left"> News of <a href="http://technorati.com">Technorati</a> receiving funding had me stirred up with mixed feelings. I blog every now and again how the app has gone far afield of how we all <em>used</em> to talk about it back in the day. Now that I&#8217;ve heard they&#8217;ve received some more money to go and try to figure out how to take on business services, I realize that I want them to do something with that money. I want them to buy <a href="http://twingly.com">Twingly</a></p>
<p><a href="http://twingly.com"><img src="http://img.skitch.com/20080614-b7m5cekhijjwkh9mcxatmpxwfs.jpg" alt="twingly"></a>
<p>Twingly could be considered a remix of Technorati, back to what Technorati did well years ago. They have some neat features, like this widget that shows the recent blogs linking to your post. (And for the record, I like Twingly and what they&#8217;ve done.) </p>
<p><img src="http://img.skitch.com/20080614-d44qd6t4pijuaagsser9r925ar.jpg" alt="twingly"></p>
<p>Further, they are building a search-meets-reputation kind of data set, very similar to what is in place at Technorati. </p>
<p><img src="http://img.skitch.com/20080614-gejfiknn6y1npsmk31r1c75rfr.jpg" alt="twingly"></p>
<p>So, it works, is a refresh, but harkens back to what Technorati has done a different way. </p>
<p>I say, buy it, absorb it, sort things out, and then build us even more tools we can use. What&#8217;s necessary? Personal reputation data, attention data, affinity metadata (if you like this site, you&#8217;ll love that site), and more. </p>
<p>Could Technorati do that without buying Twingly? Sure. I think they could. But wouldn&#8217;t the infusion of fresh blood make for a potential better swing at the prize? </p>
<p>What do you think on this one? </p>
<p><em>I use <a href="http://skitch.com">Skitch</a> to do screenshots. It&#8217;s cool.</em></p>
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