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	<title>chrisbrogan.com&#187; usability</title>
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		<title>Make It Easy for Your Customers</title>
		<link>http://www.chrisbrogan.com/make-it-easy-for-your-customers/</link>
		<comments>http://www.chrisbrogan.com/make-it-easy-for-your-customers/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 13:32:52 +0000</pubDate>
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		<description><![CDATA[I just had to postpone my jury duty date, because it turns out that I&#8217;ll be in Canada on the day they had me scheduled. I checked on the letter they mailed me, and it said that if I needed to postpone for any reason, I could go to http://www.massjury.com/juror and take care of that. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://img.skitch.com/20081016-md7wbfpajg219rpnf69k631x9w.jpg" alt="juryduty" align="left"> I just had to postpone my jury duty date, because it turns out that I&#8217;ll be in Canada on the day they had me scheduled. I checked on the letter they mailed me, and it said that if I needed to postpone for any reason, I could go to <a href="http://www.massjury.com/juror">http://www.massjury.com/juror</a> and take care of that. </p>
<p>You have no idea how easy it was. And the last part was the best: I just had to type my name into a box (like you do to sign up anywhere), and click a checkbox that said &#8220;this counts as an electronic signature.&#8221; </p>
<p>Less than three minutes and I was done. And this was the state government. First, thanks Massachusetts Court System for having a simple way to do things. (By the way, our Registry of Motor Vehicles is fairly easy to navigate, too). </p>
<p>Second, if your system for doing things is harder than the state government, I&#8217;d reconsider. </p>
<p>Example: don&#8217;t EVER make me have to resort to paper to do things. If the government COURT SYSTEM can accept a checkbox as an electronic signature, then you should be able to, as well. </p>
<p>Just thinking, while I wait for a few more shoes to fall.</p>
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