chrisbrogan.com» youredoingitwrong http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Spam is a Perception- Mine http://www.chrisbrogan.com/spam-is-a-perception-mine/ http://www.chrisbrogan.com/spam-is-a-perception-mine/#comments Tue, 24 Nov 2009 15:21:36 +0000 ceb http://www.chrisbrogan.com/?p=4635 spam I just unsubscribed to another six email marketing newsletters that I never subscribed to in the first place. Because I comment on a lot of marketing blogs, I seem to get signed up to a lot of their newsletters, without my consent and without my opting in. I’m not sure (I’d have to ask my personal email marketing pros, D.J. Waldow or Christopher S. Penn), but I’d imagine that’s illegal. And if it’s not, it just plain sucks.

I don’t get a break from spam on social sites. No, not at all. I got about 20 Direct Messages in Twitter this morning from some automation software site (I’m not giving them a link or any kind of love). I immediately set to unfollowing all the users who had used the service to stuff my direct message box full of useless messages. This, to me, is spam.

In Facebook, if I choose not to join your group or fan page, please stop sending it to me over and over again. It’s not that I didn’t see it. I wasn’t interested in joining. More than twice, to me, is spam.

Spam is a Perception- Mine

If you push unwanted messages into my face over and over again, you’re the enemy. And I don’t mean ME specifically, I mean people. I’m showing you the receiving end of what some of us call marketing.

Here’s how I delineate. (Feel free to send this to marketers everywhere)

You May Be Spamming Me If:

  • You’ve signed me up to your email newsletter when I didn’t sign myself up.
  • You’ve violated my Twitter inbox with your automated message.
  • You’ve invited me repeatedly to participate on your Facebook Fan Page or Group.
  • Your software automates repeat messages to my inbox with no options to throttle that.
  • You flood me with @replies on Twitter to your product/service.

I bet there are more we could add to this list, if we felt so inclined.

Want to share your spam stories?

Photo credit jbcurio

]]> http://www.chrisbrogan.com/spam-is-a-perception-mine/feed/ 105 Dear ESPN- You’re Doing it Wrong http://www.chrisbrogan.com/dear-espn-youre-doing-it-wrong/ http://www.chrisbrogan.com/dear-espn-youre-doing-it-wrong/#comments Tue, 04 Aug 2009 23:41:21 +0000 ceb http://www.chrisbrogan.com/?p=4206 empty stadium Thanks to a comment by @tdhurst, I saw this post on NPR by (who knows, because NPR’s blog doesn’t show authors) saying that ESPN has announced they don’t want their employees using Twitter for anything but ESPN-specific stuff.

That’s not how relationship-building goes in the social web. You can use your robot feeds to blurt out posts and showtimes and stuff, but if you want connectivity to people, engagement to your content, and a sense of participation on the social web, making people only talk about ESPN is a quick one-way ticket to “who cares?”

It’s two-way, ESPN. That means we talk with each other about non-work stuff, and that gets us interested in work stuff. Want some great samples?

@newmediajim – talks about his travels and life, and oh yeah, he makes NBC cool.
@scobleizer – works at Rackspace, but we don’t have to talk data centers all day.
@georgegsmithjr – works at Crocs, but I’ve never yet talked to him about a shoe, and yet, I support him.
@cbarger – talks about stuff other than General Motors
@ckieff – talks about stuff other than Ripple6
@jetblue – makes the occasional off-airline joke. (Morgan keeps it pretty JetBlue-y).

Look at your own vertical: @the_real_shaq is human and approachable. So are many of the other sports stars.

Please reconsider, ESPN. I hear your engagement levels crying out.

Photo credit luked

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