How The Arts Can Use Social Media
David Moore is evidently quite the hip hop dance teacher. In fact, after watching about a dozen of his videos on YouTube, I think he’s damned amazing. There are dance classes in my town. I have a six year old daughter. She might enjoy this.
Look where my head goes when I look at someone’s class. I investigate because it’s visual (and you could do this with audio, too. Don’t forget my friend Grace Nikae). I get excited, and I start thinking about me, and my family, and things that might relate to me.
If this moves me to spend money (and it might), why wouldn’t you consider this for your small business, especially if it’s visual.
Watch David. Then tell me what you think.
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Letter From God
Katrina and I were checking some things out on YouTube. We both like this nifty UK team, Dan Le Sac vs. Scroobius Pip. Their most popular tune is Thou Shalt Always Kill, which is fun itself. But this video, “Letter From God,” is interesting to consider. Do I agree with his point of view? Not necessarily, but it opened my mind up. Point to make to people thinking about the value of social media: you can explore MANY points of view for free online, spread them, and build movements with almost no cost, and with no restrictions and barriers.
What do you think?
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YouTube is Losing Hundreds of Millions a Month
Think about this, oh followers of the Cult of Chad: where do YOU go to remember old TV clips, to find out what your favorite bands from high school and college sound like these days, the trailer for that new movie? YouTube, right? It’s easy. It’s right there. Powerful search, billions of videos, and nothing too tricky to watching one. And yet, I think they’re missing out on hundreds of millions of dollars a month. Here’s how.
Affiliate Sales
I went searching for the mashup David Usher’s Kill the Lights single mixed with the new Batman Dark Knight movie trailer. (By the way, Google threw out a Mitch Joel link before even YouTube - good Google juice, Mitch!) I wanted to watch this:
(Go on, watch it. I’ll wait.)
Now, what should come next? I’ll tell you what: YouTube should have a sidebar to that video (legality questions aside) that says, “Why not buy David Usher’s new album?” with an easy click to an Amazon store or whatever. And what else? “Why not pre-order the Batman DVD?” Why not? I’m already turned on by the song and the video. I’m already hopped up, and it’s like free marketing for two products that didn’t spend a dime to get me excited!
There are lots of ways this makes sense. It’s right there: market, interest, pre-selection.
Okay, YouTube: ready, steady, go! Go make money. I’ll be here watching more weird Batman things:
(What do you think? Good idea? Bad idea?)
Making Money Isnt Evil
This is the “jolt” presentation I gave at PAB2008 this year. WARNING: LOTS OF SWEARING and I apologize for that, because I had just listened to Neil Gorman’s presentation and he swore a lot, and well, I took it into my ranting exploration of the fact it’s not evil to make money. It’s just under 10 minutes, captured on Ustream.tv via Christopher S. Penn.
Basically, pay attention to this one thing: it’s not evil to want to make money, but be very wary how you try to do this off your community.
Weezer Gets it All Right
This is brilliant. Check out just how many of the popular Internet videos get wrapped into this video. Like we’re not going to spread the hell out of this thing FOR them. That’s the take away point. Make something we love, and we’ll do your work for you.
Look for Tay Zonday, Peanut Butter Jelly Time, Chris Crocker, Numa Numa guy, and so many more.
Hat tip to Andrew Baron , where I first saw it.
Music News
My musical friend from the north, Jay Moonah, shared proof that his legacy will indeed be passed to his beautiful child. Believe me when I say that this has everything to do with the power of social media on the way our lives are shaped.
And if you disbelieve, it’s just a really cute baby video. Either way, I wanted to share.
Pirillo Does it Best
Off Topic- This Robot Scares the Christmas Out of Me
My robotics friend, David, sent me this video. In his typically soft-spoken way, he also agrees this looks spooky.
How does this relate to social media? I’ll stretch it. Because of YouTube, I didn’t have to see this in the news. I can share it with you. You can share it with others, re-blog, etc, etc. Portable media. Hmm. Now that would make a great expo, wouldn’t it?
