I purchased and read Gary Vaynerchuk’s new book, The Thank You Economy (amazon affiliate link). What I liked most about the book is that Gary takes on a lot of the “mushy” parts of social media, but not from the side of “this stuff really has metrics to back it up,” but from the side of “screw the metrics; you can see the results in other ways.” Those are my words and not his. But that’s what I kept feeling. I liked the part on the book where he took a very different look at the Old Spice ad campaign and made an observation I didn’t really expect, nor have I heard anyone else ever make. There’s a bunch to consider in the book, and Gary’s done a good job with this one. I like it bunches more than Crush It, which sold plenty enough that maybe I’m the only one with that opinion.
But listen, with Gary, you’ve got to take everything he says and at least consider it. You have to see that unbridled passion and ask yourself whether you can do something even vaguely similar for your business. With the Thank You Economy, there’s a bunch of places to grab onto and run with, so get a copy and blast through it with your yellow highlighter and notepad.
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