Comments on: The B2B vs B2C Thing

By: B2B Versus B2C | Best Business Expert

B2B Versus B2C | Best Business Expert — Fri, 11 Dec 2009 04:26:21 +0000

[...] around to see what other people had writing on the B2B/B2C issue. Chris Brogan talked about it in one of his articles and he says there is little difference between the two except for a couple of minor points. Good [...]

By: B2B vs. B2C Social Media Marketing | Subjectively Speaking

B2B vs. B2C Social Media Marketing | Subjectively Speaking — Tue, 03 Nov 2009 20:20:27 +0000

[...] Chris Brogan states it very well here: [...]

By: Questions that keep us up at night | Merlyn Gordon

Questions that keep us up at night | Merlyn Gordon — Fri, 18 Sep 2009 04:10:38 +0000

[...] model: And of course, what’s the difference in approach for a B2C vs. a B2B organization? Is there really a [...]

By: b2cmother

b2cmother — Mon, 13 Jul 2009 12:29:15 +0000

The biggest discernible difference in business communications between b2b and b2c groups is the justification of purchases.

There. Am I wrong?

Yeah,you're right

By: b2cmother

b2cmother — Mon, 13 Jul 2009 07:29:15 +0000

The biggest discernible difference in business communications between those two groups is the justification of purchases.

There. Am I wrong?

Yeah,you're right

By: B2B vs B2C « Ideias na Web

B2B vs B2C « Ideias na Web — Wed, 08 Jul 2009 15:40:36 +0000

[...] B2B vs B2C Came across this good article (Chris Brogan): The B2B vs B2C Thing [...]

By: Social Media for B2B–3 Ways to Take The First Steps « The Kadet Communications Blog

Fri, 10 Apr 2009 17:08:51 +0000

[...] First Steps Published April 10, 2009 Uncategorized 0 Comments I picked up on a conversation a couple months ago about the role of social media in B2B companies. I noted that most B2B companies [...]

By: Nicky Jameson

Nicky Jameson — Sun, 01 Mar 2009 23:37:24 +0000

@ John Varlaro
“As leaders in business, we should be salivating at the opportunity to empower each of our employees to be champions of the company and lead innovation – in sales or otherwise.” Excellent point.
I believe empowering employees would be the making of companies. And not just B2B. 99 percent of the time employees know exactly what should be done and how to do it. They are on the front line with the customers. They are the ones often on the receiving end of customer complaints and, yes, praise. But they need support from the top down. They cannot do it alone.
Can you imagine a company that empowers its employees to champion the company and lead innovation? It’s a beautiful thought. Some might be in a much better place than many we are reading about daily.
Sadly, many companies would figuratively rather cut off their right arms before they empower their employees, (including those who pay lip-service to employee “empowerment”) so all the innovative sparks will go out or get short shrift.

When it comes to Social Media, there are so many options that no one person can do it all, and no one department can do it justice. Every facet of a B2B company can benefit…but not w/o the employees. I like to look on the bright side. The opportunity for bright sparks who understand how it works inside and out to become Social Media consultants to their past employers. It wouldn’t be the first time.

By: John Varlaro (@jdvarlaro)

John Varlaro (@jdvarlaro) — Sun, 01 Mar 2009 23:16:53 +0000

Lawrence Liu (Telligent), Craig Huffstetler, Nicky Jameson touch upon the B2E element as well:
In B2B the illusion still exists that you are selling to a company, not people. This illusion allows a company functioning in that capacity to overlook social media as a viable strategy, while relying on the safe, ROI-trackable methods of Mar Comm.
Where social media can be revolutionary when implemented, is it gives companies the ability to empower employees to be the faces of the company. First, however, companies need to be revolutionary in their approach to employee empowerment.
As leaders in business, we should be salivating at the opportunity to empower each of our employees to be champions of the company and lead innovation – in sales or otherwise.

By: Nicky Jameson

Nicky Jameson — Sun, 22 Feb 2009 20:22:03 +0000

For those interested, here’s a blog post I wrote recently to help B2B marketers get started. It’s called 7 practical tips for B2B Social Media Marketing.
http://nickyjameson.com/2009/02/07/7-practical-tips-for-business-to-business-social-media-marketing/