October 13, 2009 74 Comments

The Beauty of Collaboration

Just watch this video:

(if you can’t see it, click here.)

I got this via Maura’s site after she complimented my recent Twitter avatar.

What’s this have to do with anything? Nothing. Except, maybe, if you think about it: Twitter is a serendipity engine for the web, and maybe there’s a story in understanding that power. There might not always be profit, at least not in the business sense, but maybe there’s a lot more wealth in these hidden kingdoms than what you’re thinking about right away.

Just a thought.

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  • http://www.zoombits.de/ram/ usb speicherstick

    wow…
    Really hot video here.This video is fantastic.I have enjoyed alot while browsing this post.Thanks for shairng such a great video here…

  • http://www.mikeslife.org Mike CJ

    Stunning! What an example of teamwork to make that happen. Thanks.

  • http://www.ribeezie.com Ricardo Bueno

    I just wanted to say that I really dig the creativity that went into putting this video together! Great find…

  • http://zemalf.com/ Antti Kokkonen – Zemalf.com

    Great example of viral video this, I've seen it many times now :) They (the band and fans/friends) only used webcams to shoot it. Amazing work

  • http://www.damondnollan.com Damond Nollan

    Very well done. Good find, Chris!

  • http://www.beginnerblogger.com/ Sarge

    This is why I love the internet, social media.. all of it! Simply amazing!

  • fabulousphotogifts

    Have you ever tried to analyse what works on Twitter (from a marketing perspective) by reviewing which tweets you click on or interact with yourself?

    This was an interesting little notion that occurred to me the other day. There may be no magic formula and there's bound to be differences depending on the 'product' but is there a common theme that 'guarantee's' more interaction?

    Humour, enticement, honesty… what gives?

    Another great thought-provoking post Chris – I really don't know how you find the time for them all.

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  • rob19

    Awesome video. Social Media at its finest. Thanks for sharing Chris.

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  • http://blog.wonderwebby.com/ Jasmin Tragas

    Hi Chris. Fascinating isn't it! You might be interested to read about how they made the video http://weloveyouso.com/2009/08/how-they-did-it-…

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  • JamieLee

    Chris – thanks for sharing this. Really touched a chord with me – wrote a follow-up post on my good mood gig blog (http://bit.ly/PEB89) about how joyful collaboration can be.

    Imagine how much we can accomplish if we're feeling joyful? I don't think this applies just to artistic expression. I think there are ways people can create joyful collaborations in business. I'm part of a collaborative blog called Savvy B2B Marketing – we are six women who met online by chance, hit it off, and decided to launch a blog. That was over six months ago and we're still going strong and having so much fun. I believe the joy we bring to our project is something people outside our group can sense and appreciate. I think it's part of our success – on both a professional and personal level.

    Thanks again for sharing. Great way to start my day. :)

  • djedgerton

    Thanks for sharing Chris. That is one of my all time favorites. I'd love to learn about the background on how they pulled it off. One thing that is blatantly obvious in this video is that collaboration, when done well and with passion can be incredibly fun. And they all looked like they had a blast….for the common good. Cheers! – DJ

  • http://www.techjanitor.net/ Alexander von Studnitz

    Really nice video, without this massive and really good colloboration at creating this video this awesomeness wouldn't be possible.
    Many hands together form a net and this net was able to capture my emotions. :)

  • http://maximumcustomerexperience.com/ Kelly

    Chris,

    The collaboration is cool, but to me there's a bigger lesson. It's proof that a great idea, executed well, doesn't even require (understanding the) language.

    Nice find!

    Regards,

    Kelly

  • djedgerton

    Thanks for sharing Chris. This is one of my All Time Fav's! I'd love to learn more about how they pulled this off. One thing that is blatantly obvious that we all can learn from is that when collaboration is done with care and passion, the participants can actually have fun. These people look like they had a blast, regardless of the fact that it must have been a difficult undertaking. Cheers! @wiltonbound

  • cafedave

    Really loved the way that it moved from “oh yeah, that's a bunch of separate people” to “wow – they were actually working together from different locations on this”. Thanks for sharing it.

  • moonheart009

    Wow, really very nice video. I enjoy the video with song. But I can not understand.

    Well thank you lots for this video.

  • http://twitter.com/rockinrobync Robyn Cobb

    Good Morning Chris!
    Very interesting post this morning and as usual it got me to thinking. When we were young one of the first lessons we're taught is to play well with others and as you advance in school it's to work well with others. And many times as we get older we forget the power of collaboration. Wikipedia defines collaboration as the process where two or more people or organizations work together in an intersection of common goals. I think social media is the place that opens us up and exposes us to like-minded people outside our zip codes yet still a part of our community. Social media has been instrumental in connecting me to other people outside my zip code who care as much about the famine and drought in Kenya as I do. And together we've been able to accomplish something bigger that each of us could have done alone. And today in one tiny village in Ngaamba, Kenya they now have water flowing in to the community. Now to me that's powerful!

  • http://twitter.com/RicNunez Ricardo Nunez

    “There might not always be profit, at least not in the business sense, but maybe there’s a lot more wealth in these hidden kingdoms than what you’re thinking about right away.”

    If we all thought that way I'm pretty sure we all be more happier with our results. Have a nice day Chris, you rock.

  • http://yourblogtools.com/ Johnluffa

    Great Video!
    Brilliantly put together.

  • http://www.honeybeeconsulting.com startabuzz

    It's amazing to see what can be achieved when people work together! There's something comforting, too, about people being able to connect like that, even from great distances. Thanks, Chris.

  • http://socialmedianetworking101.com Ed Bisquera

    Wow, great use of video & collaboration. Love the digital cameras and webcams to shoot the video. Cool tune too! #FB

  • http://www.thehappyaccident.net Greg Pincus

    I love this video, too, and had blogged about it for similar reasons… particularly since I call my company and site the Happy Accident! These serendipitous moments are all over social media and while some of them are just plain old “luck” most of them actually trace back to things you talk about here all the time. There's trust involved, there's being there before the ask, there's letting people be a part of something, and there's the fact that we all want to feel human and connected. It isn't always about profit, though I would imagine everyone in that video will be fans of the band for life. And for artists moving towards 1000 True Fans instead of traditional outlets, collaboration like this probably makes even more sense. Plus, of course, the video just rocks!

  • http://twitter.com/RiverwoodWriter Elizabeth Cottrell

    Wow…”hidden kingdoms”…I love that image! And how beautifully this post goes with thoughts on philanthropy from your book review yesterday. There's power in collaboration — the power of a whole kingdom!

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  • http://twitter.com/jasoncrouch Jason Crouch

    Chris – This is simply awesome. I'm sure you've already seen this one, which was done in one take, apparently:

    http://www.youtube.com/watch?v=-zcOFN_VBVo

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  • http://lakeannacountry.com/ Kate Elim

    Thank you for posting this. It brought a great big smile to my face.

    Kate

  • http://lakeannacountry.com/ Kate Elim

    Thanks for posting. It produced a great big smile.

  • http://lakeannacountry.com/ Kate Elim

    Thanks for posting. It gave me a wonderful chance to smile.

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  • thomaswii4life

    Whoa, really cool. It's nice when people work together. Amazing things can happen..
    Two Voices | Two Guys

  • melissabarker

    Chris–you make a wonder point about the power of collaboration. I recently wrote a piece about combining the power of social entrepreneurship and social media marketing, which really underscores this kind of collaboration (see http://www.melissabarker.com/SocialEntrepreneur…).

  • http://www.planetsab.de planetsab

    Thanks for sharing this. And also for the newsletter.

  • http://twitter.com/chuckfrey Chuck Frey

    Chris, I love the concept of Twitter as a “serendipity engine.” Serendipity is a key part of the creative process, and I totally agree that it exposes you to some amazing strategies, ideas and resources that you wouldn't otherwise find. Here's my riff on the subject: http://www.innovationtools.com/Weblog/innovatio…

  • http://twitter.com/MikeMcCready MikeMcCready

    This video is awesome. I'm always amazed at the cleverness (is that a word) that people demonstrate with technology. Thanks for sharing this video.

  • http://www.beetsandbiscuits.com/ alison

    wow – that's amazing! i want to watch it again and again

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  • http://www.purelife-shoes.com/ Timberland shoes

    I like what you said.

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  • http://steventsh.com/ Steven

    nais :D

  • http://steventsh.com/ Steven

    nais :D

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