Comments on: The Big Push

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I’m asking for a little loan of your trust and support

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By: How To Use CREDIBILITY To Drive PROFITABILITY »

How To Use CREDIBILITY To Drive PROFITABILITY » — Sun, 12 Dec 2010 05:59:57 +0000

[...] Chris Brogan and Julien Smith are the authors of “Trust Agents: Using the web to build influence, improve reputation and earn trust” a book that made the New York Times best sellers list in just about two weeks or so of its release. I strongly recommend the book for all entrepreneurs serious about building SIGNIFICANT businesses. In fact, as I write this, I am reading it for the second time this year. How did Chris and Julien pull it off? They were the best at using credibility as leverage for profitability. Chris had been blogging for the past 10 years before he decided to co-author the book with Julien who had also been on the web for long. They had both initially written an ebook called “Trust Economies” [click on title to download your copy] published by Changethis an online ebook publishing organization founded by Seth Godin [they are also publishing my 1st ebook too ] to test the principles and ideas which they later expanded in the hardcover book. They spent years building their credibility amongst their audience and when the book was eventually released Chris made an audacious statement; “Over the years, I’ve done what I can to be helpful to as many people as humanly possible, without ever asking for much in return. It’s the right way to do it. But now, I’m asking for your support.” It was the most audacious statement and ultimate test of credibility ever, it worked and it’s still working till now. Everyone bought the book and so many people didn’t just buy one copy, they both in droves. You can read all about it here; the big push! [...]

By: Chris Brogan Video Interview About New Book “Trust Agents.” (Spoof)

Chris Brogan Video Interview About New Book “Trust Agents.” (Spoof) — Tue, 28 Sep 2010 14:17:47 +0000

[...] think Chris has a good supply of books and you can order if you visit his site. You should comment on his blog too, you are not an official Trust Agent until you do. Get your [...]

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