Comments on: The Big Risk for Corporate Trust Agents http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/ Learn How Human Business Works - Beyond Social Media Mon, 22 Mar 2010 04:01:51 +0000 http://wordpress.org/?v=2.9 hourly 1 By: On Corporate Blogging Policies « The Observation Deck http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-194706 On Corporate Blogging Policies « The Observation Deck Sun, 07 Feb 2010 20:42:03 +0000 http://www.chrisbrogan.com/?p=2837#comment-194706 [...] On Corporate Blogging Policies 2008 October 6 by Jeff Whatcott John Eckman of Optaros has raised an interesting set of questions about how to blend corporate blogging with personal blogging.  His post is building off of another post by Chris Brogan on the topic. [...] [...] On Corporate Blogging Policies 2008 October 6 by Jeff Whatcott John Eckman of Optaros has raised an interesting set of questions about how to blend corporate blogging with personal blogging.  His post is building off of another post by Chris Brogan on the topic. [...]

]]> By: jobseekers555 http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-188870 jobseekers555 Wed, 09 Dec 2009 00:33:51 +0000 http://www.chrisbrogan.com/?p=2837#comment-188870 Great points are there. Thank you. <br>For more jobs visit <a href="http://www.staffingpower.com" rel="nofollow">http://www.staffingpower.com</a> Great points are there. Thank you.
For more jobs visit http://www.staffingpower.com

]]> By: jobseekers555 http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-187102 jobseekers555 Tue, 08 Dec 2009 18:33:51 +0000 http://www.chrisbrogan.com/?p=2837#comment-187102 Great points are there. Thank you. <br>For more jobs visit <a href="http://www.staffingpower.com" rel="nofollow">http://www.staffingpower.com</a> Great points are there. Thank you.
For more jobs visit http://www.staffingpower.com

]]> By: frank barry http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-177422 frank barry Wed, 02 Sep 2009 16:21:54 +0000 http://www.chrisbrogan.com/?p=2837#comment-177422 This one is very interesting to me Chris. <br><br>Looks like Jeremiah Owyang is now going through this, but having his own web real estate (blog) already makes the move simpler from that perspective. Forrester helped him to build a reputation and personal brand, but now he'll have to separate like Charlene. He's gonna knock it out of the part, no doubt.<br><br>I'm on the side of the fence where I'm helping my company build a web and social media presence. I don't have a personal blog, but I do have a personal Twitter (and many other) account. I struggle with putting up a personal blog just due to the time it will take to make it ROCK! Posterous is a tool I've been looking at -- following the Steve Rubel path. <br><br>This post pushes me a little further towards a personal blog. You think that's the right thing to do?<br><br><a href="http://twitter.com/franswaa" rel="nofollow">http://twitter.com/franswaa</a> This one is very interesting to me Chris.

Looks like Jeremiah Owyang is now going through this, but having his own web real estate (blog) already makes the move simpler from that perspective. Forrester helped him to build a reputation and personal brand, but now he'll have to separate like Charlene. He's gonna knock it out of the part, no doubt.

I'm on the side of the fence where I'm helping my company build a web and social media presence. I don't have a personal blog, but I do have a personal Twitter (and many other) account. I struggle with putting up a personal blog just due to the time it will take to make it ROCK! Posterous is a tool I've been looking at — following the Steve Rubel path.

This post pushes me a little further towards a personal blog. You think that's the right thing to do?

http://twitter.com/franswaa

]]> By: Democratizing Brand » Blog Archive » Who owns your digital identity equity? http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-147746 Democratizing Brand » Blog Archive » Who owns your digital identity equity? Thu, 04 Dec 2008 17:22:41 +0000 http://www.chrisbrogan.com/?p=2837#comment-147746 [...] Oct 3, I read a great post from chrisbrogan.com, Chris Brogan wrote on personal brand and corporate brand. The Big Risk for Corporate Trust Agents [...] [...] Oct 3, I read a great post from chrisbrogan.com, Chris Brogan wrote on personal brand and corporate brand. The Big Risk for Corporate Trust Agents [...]

]]> By: SEO http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-147331 SEO Wed, 03 Dec 2008 10:56:25 +0000 http://www.chrisbrogan.com/?p=2837#comment-147331 Не пора бы вам начать монетизировать ваш блог? Не пора бы вам начать монетизировать ваш блог?

]]> By: Oliver Ding > Democratizing Brand » Blog Archive » Who owns your digital identity equity? http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-142939 Oliver Ding > Democratizing Brand » Blog Archive » Who owns your digital identity equity? Mon, 27 Oct 2008 03:23:09 +0000 http://www.chrisbrogan.com/?p=2837#comment-142939 [...] Oct 3, I read a great post from chrisbrogan.com, Chris Brogan wrote on personal brand and corporate brand. The Big Risk for Corporate Trust Agents [...] [...] Oct 3, I read a great post from chrisbrogan.com, Chris Brogan wrote on personal brand and corporate brand. The Big Risk for Corporate Trust Agents [...]

]]> By: What should you know about Intellectual Property | Connie Bensen http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-140856 What should you know about Intellectual Property | Connie Bensen Sat, 11 Oct 2008 20:07:16 +0000 http://www.chrisbrogan.com/?p=2837#comment-140856 [...] learned has been through experience & it taught me some valuable lessons. I mentioned them on Chris Brogan’s post about how valuable your personal brand is & the big risk for corporate trust agents. As a [...] [...] learned has been through experience & it taught me some valuable lessons. I mentioned them on Chris Brogan’s post about how valuable your personal brand is & the big risk for corporate trust agents. As a [...]

]]> By: John P. Kreiss http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-140431 John P. Kreiss Thu, 09 Oct 2008 00:17:58 +0000 http://www.chrisbrogan.com/?p=2837#comment-140431 Everyone should develop a personal brand. I remember people I knew in the early nineties getting layed off from their jobs having no marketable skills. It was ugly. Spending many years with one company and having no back-up plan is dangerous. Companies can get into trouble quickly and when they do, you can find yourself on the wrong side of the door. Did anyone think Lehman or Washington Mutual would go under? Many of their employees probably didn't think so either. Great post! John P. Kreiss MorganSullivan, inc. http://www.johnpkreiss.com Everyone should develop a personal brand. I remember people I knew in the early nineties getting layed off from their jobs having no marketable skills. It was ugly.

Spending many years with one company and having no back-up plan is dangerous. Companies can get into trouble quickly and when they do, you can find yourself on the wrong side of the door. Did anyone think Lehman or Washington Mutual would go under? Many of their employees probably didn’t think so either.

Great post!

John P. Kreiss
MorganSullivan, inc.
http://www.johnpkreiss.com

]]> By: adam christensen http://www.chrisbrogan.com/the-big-risk-for-corporate-trust-agents/comment-page-1/#comment-140186 adam christensen Tue, 07 Oct 2008 13:46:31 +0000 http://www.chrisbrogan.com/?p=2837#comment-140186 Chris - nice post and good job bringing to light some of the issues people in social media should be thoughtful about. I'd like to offer a different perspective - from the perspective of the company brand. What you are talking about is really important - that there's an implicit connection between the individual employee's interactions with his/her social sphere and the perception of a brand. It's something I'm thinking a lot about at IBM. The more we encourage employees to become their own rockstars, the better for IBM. Because if we only have a few rockstars, the brand suffers when they leave. And since, in this space, the brand is merely a composite of the interactions that individual IBMers out there are having with everyone, we are much better off having lots of rockstars, rather than just a few. So it's in our best interest to have a decentralized approach to social media and encourage more and more individuals to be active. And, in my opinion, it doesn't matter where they do this. In their own blog, on a company hosted blog, etc. That's their prerogative. If we can appropriately aggregate the voices, then it doesn't matter where they happen to be engaging. Sorry for the long comment. Great post. Chris – nice post and good job bringing to light some of the issues people in social media should be thoughtful about.

I’d like to offer a different perspective – from the perspective of the company brand. What you are talking about is really important – that there’s an implicit connection between the individual employee’s interactions with his/her social sphere and the perception of a brand.

It’s something I’m thinking a lot about at IBM. The more we encourage employees to become their own rockstars, the better for IBM. Because if we only have a few rockstars, the brand suffers when they leave. And since, in this space, the brand is merely a composite of the interactions that individual IBMers out there are having with everyone, we are much better off having lots of rockstars, rather than just a few. So it’s in our best interest to have a decentralized approach to social media and encourage more and more individuals to be active.

And, in my opinion, it doesn’t matter where they do this. In their own blog, on a company hosted blog, etc. That’s their prerogative. If we can appropriately aggregate the voices, then it doesn’t matter where they happen to be engaging.

Sorry for the long comment. Great post.

]]>