Boy, let me poke around on that. Usually when someone asks me for “real” research, I make Jeremiah Owyang write the post. He works for Forrester. He has that kind of bent. But, maybe I’ll go look around, just for you and your stick. : )

Apologies for the harsh tone – keeping up a blog is no mean feat and I enjoy your posts. Thanks for keeping the conversation going. For one post, I’d love to read your list of publishers and other niche brands that have done social networking right.

I also predicted Jaiku would swamp Twitter last April.

About 41 other Social Media 100 posts have been written, so feel free to poke holes in those, too.

(Truly, though, thanks for your thoughts and your pointers).

1. Many pro sports teams already have social networking added to their sites and many fans set up social networking sites or message boards dedicated to their favorite media or sports franchises. For some examples, check out http://www.mycolts.net and http://www.spiritof12.com. I’d also recommend checking out Pat Coyle’s blog for evidence that NFL people are thinking hard about online community.

2.Why is it a problem if a fan sets up a Harry Potter site instead of Scholastic shouldering that load? I’d argue that fan-driven sites are better solution because they costs less and are more authentic. Scholastic should spend their time sponsoring and supporting the existing communities rather than trying to supplant them. An obvious option is pre-release access to special media and other “leaks” of editorial content. Joss Whedon and the LOTR franchisers both worked that angle to great success.

I’m looking forward to seeing the other 99 posts in this series, though I’d personally prefer 10 great posts to 100 posts that overlook what’s already happening in the world.

You’re saying they should have been forward-thinking though, and I certainly can’t argue with that.

I also see major bookstore chains (eg. Barnes & Noble and Borders) as missing the community mark. Dedicated customers passionate about literature who already hang around in the bookstore and coffee shop all day, sounds like a recipe for success. You can find ratings on books on other sites, but there’s really no cohesive community (although Red Room gets close for writers and their fans).