April 18, 2010 54 Comments

The Cost of Paying Lip Service

I just read this piece by David Weinberger about how the Internet wasn’t especially useful to him during the traffic misery caused by the Iceland volcano issue. The services work fine when everything is going well, but when the crisis hit, the sites became immediately useless.

I’m not surprised, but I’m also wondering what we can all take from that. See, the problem is that our social media efforts will fail the same way. News issues and concerns hit companies all the time. How do they respond? I just went looking for a few social media people who I imagined would be responding to international news stories about their company. Not a word. So, instead of being lit up to keep relationships afloat, I’m seeing silence.

When the going gets tough, how will you respond on these new social channels? How will you use the Internet as a primary driver instead of as a bolt-on?

David Weinberger’s story points out that the Internet presence of these companies was obviously an afterthought to their telephone presence. More than two decades after companies have come to the web, they still look at their online presence as secondary.

Social media’s even newer. How will it fare?

Something to think about. Are you in? Or are you just setting up a facade?

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

Newer Comments →
  • http://www.gorilla-force.com/ Shane

    Chris – great post.

    I call this “Authenticity”. If you are a company that is out there with a social media presence and using it to engage with your market to sell – then it stands to reason you would want to use social media to communicate vital information to engage not just in times of crisis but for transparency as well. The market expects this these days. I know I do. I look to social media even before I I go to their website…..

  • remarkablogger

    See, this is exactly the sort of thing blogs & social media are perfect for. Too bad. Companies could come out of this looking like heroes, and instead they look clueless and uncaring.

  • http://principlesoffailure.blogspot.com/ SHerdegen

    It's tough to change people's mindset. I talked about that in this post from last week (http://bit.ly/cdXavW). The technological world we grew up in is the one which sets our view of the world.

    It's not just because things are changing fast these day, it's always been true.

    The best we can hope for is for more people to adopt the technology, even if they don't fully assimilate it into their worldview.

  • http://www.joemanna.com/blog/ Joseph Manna

    I find many companies have taken backseat to their customers' experiences and aren't being proactive to inform their customers and their larger internet audience. I think many orgs feel they should only *respond* to inquires, not address them as they happen.

    The bit about the email messaging (mind you, marketing) coming too late once the airline knew, illustrates how messages can be delivered cross-channel. Whether that's a blog, Twitter, Facebook, Email, SMS/Text or even their inbound telephone number. This can either cause a LOT of noise or could be truly genius uses to inform and keep customers privy to issues that hinder their experience.

    I think the PR firms for larger orgs are less apt to volunteer their “turf” for customer service, but would rather have packaged messages and praise going across their social channels. The part they fail to understand — service IS praise for the organization.

    Just a few thoughts. I don't travel much so I haven't been impacted by the epic volcano ash –yet.

  • http://www.joemanna.com/blog/ Joseph Manna

    For huge companies, I check their website. In my head, I expect the corporate website to be noted with SOMETHING if there's relevant talk. I concede this point however, when nearly all companies fail to keep their website alive, active and fresh.

    Then I hit their brand handles (brandles?) on Twitter, Facebook to see if there's an hubbub going on. Finally, I check what people are saying about it. I often check this last because it's often inaccurate, out of context and usually comes from people with less credibility. Volume though, matters. I often check to see what MANY people are talking about as that gives rise to credibility.

    Example: search Twitter for “Facebook is down” and see what you get. ;-)

    ~joe

  • http://twitter.com/MTw1tter Michael

    I don't work for any of those companies.
    All I do is sit in my room and help the tweets to get out there and retweet. To be fair, social media depends pretty much on you being 'social'. You need a device to access them (being it a smartphone, laptop, desktop) and then you need to know who to look for (google or depend on your physical network to connect to the online network) . I didn't get much response to my tweets till @heaththrowairport followed me and I was able to connect others to it. At the end of the day its who or what you know. RSS and Twitter and Facebook have ruined people's expectation. They expect everything to be 'pushed' to them and then cry foul when they aren't fed the information/knowledge that they want/need. At the end of the day, we still have to do the legwork in reaching out.

  • http://www.webconsuls.com Judy Helfand

    What we have here with the volcanic ash is hopefully a once in a lifetime event; however, it would seem that most airlines, airports, governments do not have this event type in their Business Continuity Plan or Disaster Recovery Plan. And when you think of coordinating multiple levels of businesses and cross-border governmental decision making…mother nature is in control. The best news source I have come across is http://www.nytimes.com/interactive/2010/04/15/w…. They keep updating it.

    In situations like this, who do you trust? What sources do you trust? In corporate life being assigned to the Disaster Recovery Plan project was the worst, because when it comes down to it…you really can't fool Mother Nature.
    If it continues much longer, I think we might see a cruise ship line ferrying people across the POND!

  • http://veryofficialblog.com Shannon Paul

    Thank you for acknowledging this. In my experience there are two sides to this issue:

    1. The Internet crowd is impatient. Many of us pressure each other to do something we can point to as a sign of our own social media prowess/brilliance. We're all still looking for proof of concept, or at least proof to see who really knows what he/she is talking about.

    2. Adapting big business to be able to participate and respond to the real-time demands of the web is a long, arduous process for most companies. It involves realigning strategy, studying and improving workflow, learning to speak the same language as those with completely different disciplines (i.e. communicators need to understand how to write web development requirements in ways that the engineering team understands AND they also need to understand how to speak the measurement language previously silo'd into business intelligence or online business, etc.). Studying the processes takes time — getting the buy-in and running dress rehearsals for new processes also takes a lot of time.

    I constantly feel torn between these two opposing forces. I'm always watching the clock as I feel forced to slow down to get something done well.

    I think everything is moving in the right direction, but so many are still learning and looking for proof to keep driving their social media efforts deeper within the org. I'm hopeful that the continued conversation around the lack of response in a time of crisis will help those inside these big companies make the case for evaluating and aligning their respective efforts to drive deeper within their organizations.

    All of our knowledge and conviction is superficial until we get a chance to learn some lessons the hard way, no? I'm hopeful that companies are not only getting smarter, but they're also getting wise.

  • http://www.gorilla-force.com/ Shane

    I like “brandles” – you may have just coined a new term! Yeah, I do still check sites for the larger companies as well, but as of late, I have just been relying on Twitter (mostly) to find out what is happening – especially if I am following that company (of course). So Twitter has kind of made me lazy and expectant in terms of getting information about something trending.

  • http://www.lynetteradio.com/ LynetteRadio

    Companies have skin in the game they didn't even know they were playing. Social is here. The bandwagon passed them in the fast lane. Hop on or go home.

  • http://www.webconsuls.com Judy Helfand

    Just a P.S. http://www.dailyfinance.com/story/as-volcano-as… Note the closing sentence. Many freighters offer low-cost, no-frills travel options, and with some experts predicting that it will take weeks for European air travel to get back on schedule, freighter cruises across the Atlantic are starting to seem like a viable choice for many stranded airline travelers.

  • http://gawed.wordpress.com Gawed

    Totally agree, Just wrote something about it in Spanish at my blog. Companies over here in LatinAmerica are seeing Internet as secondary and social media as something they have to be in but just to push marketing messages and they dont have the protocols and backend to fully be another face and channel of the company :S

  • http://principlesoffailure.blogspot.com/ SHerdegen

    Anyone with children is a big fan of urging patience. And I agree we can all use a little more as a general rule.

    But I think too many people jump on the “Internet crowd is impatient” bandwagon. We all want things done as soon as possible both those who use the internet and those who don’t (whoever they are).

    The real question is: what’s an acceptable timeframe? In other words, how soon is it reasonable to expect information?

    I could wait for a letter in the mail, but I’d prefer a phone call. Since telephone technology has been around my entire life I think it’s reasonable to expect a company will pick up the phone if they need to convey important information.

    Email’s been around for decades. How long should we give companies before we expect them to use the tools available to them?

  • http://www.mindadventure.com/ rob white

    “The single biggest problem in communication is the illusion that it has taken place.” said George Bernard Shaw. Oftentimes, when we are not sure what to say – we are better off being silent. I sense that this event had many decide they were better off remianing silent than miscommunicating. rob

  • http://www.webconsuls.com Judy Helfand

    I know I keep stopping by, but I really think that web presence is something that evolves. You said:” David Weinberger’s story points out that the Internet presence of these companies was obviously an afterthought to their telephone presence. More than two decades after companies have come to the web, they still look at their online presence as secondary.”
    I don't think that most companies view it as an afterthought, but an evolutionary stage. American Airlines domain http://www.aa.com was purchased 01/1998 and http://www.americanairlines.com 04/1998. 12 years ago! Just the process of bringing all of your employees up to speed can take years. PCs, business software, ticketing software, dealing with travel agents, intranets, email…as Shannon said above it is a long arduous process with growing pains. And truthfully, sometimes they just don't want to spend the money.
    I worked for a large insurance company that did not want to use email, internet, etc. They put me in charge of a project in 2002. I literally had to train employees on the use of a mouse. The irony was 7 years later they used email to announce a major layoff. http://blog.webconsuls.com/2009/03/layoff-annou…

  • http://veryofficialblog.com Shannon Paul

    I didn't realize there was a bandwagon I was jumping on — just sharing my own experience as someone who sort of straddles the two cultures.

    Pushing the river is a pretty futile course of action, to use an old cliche.

    I also think we're comparing apples and oranges here: Responding via email or telephone to an individual issue — i.e. a single customer's purchase or account is one matter. Using technology to broadcast or distribute information during a crisis is a completely different can of worms for most businesses.

    I also don't think asking what an acceptable time frame is for disseminating information during a time of crisis is the right question — we all know the answer: as soon as possible, right? The idea of what is acceptable is relative. And, does my level of skin in the game determine what my timeline for “acceptable” is? Probably.

    Just because the tools are available doesn't mean it's appropriate to use them during a time of crisis without having a clear plan of action. Real-time communication with transparency and depth also opens many businesses up to a whole host of other regulatory and legal risks (not just risks to reputation).

    Plus, the old crisis plan probably relies on old technology — the ones you describe — phone, email, etc. However, any company worth its salt will do an analysis after this all dies down and assess how they can do things better. My money says that all indicators will point to utilizing social media channels in one way or another…

    Nobody wants the bolt-on approach, but capacity building and distribution has to start somewhere. Depth of relationships, depth of skill and depth of mastery for a new tool with business applications takes time. The timeline and pathway to industry-wide adoption will vary for different verticals, too.

  • Erica

    It sounds like an outside contracting opportunity to me. If a competent group were available to be a large company's internet department, to interface with legal and existing pr, watch blogland and twitter, and update info available to customers, I'm sure they would find work. Even telephone support is often contracted out, and, as one of your commenters mentioned, the telephone has been around our entire lives.

  • Stephen

    Perhaps companies view their web & social media presence as secondary because their customers do.

    If I have a travel emergency or need a real answer to a question, My first thought is to pick up the phone and call the company…not to tweet about it or search through the help section of their website.

    If my need is less critical and more curiosity, I might spend time browsing a website, but the higher the sense of urgency the less interested I am in self servicing and the more interested I am in talking to a real person in real-time.

  • Stephen

    FYI…your comment form is wonky on the iPad.

  • http://chrisbrogan.com Chris Brogan

    I like your thinking here, Erica. : )

  • Pingback: Part 5: Social Media’s 80/20 Rule | Resonance China; China Social Media Digital Agency.

  • Pingback: Part 5: Social Media’s 80/20 Rule

  • http://www.facebook.com/people/fan-wu-zhi/100000452267472 反物質

    阿彌陀佛 無相佈施

    不要吃五辛(葷菜，在古代宗教指的是一些食用後會影響性情、慾望的植
    物，主要有五種葷菜，合稱五葷，佛家與道家所指有異。

    近代則訛稱含有動物性成分的餐飲食物為「葷菜」，事實上這在古代是稱
    之為腥。所謂「葷腥」即這兩類的合稱。 葷菜
    維基百科，自由的百科全書
    （重定向自五辛） 佛家五葷

    在佛家另稱為五辛，五種辛味之菜。根據《楞嚴經》記載，佛家五葷為大
    蒜、小蒜、興渠、慈蔥、茖蔥；五葷生啖增恚，使人易怒；熟食發淫，令
    人多慾。[1]

    《本草備要》註解云：「慈蔥，冬蔥也；茖蔥，山蔥也；興渠，西域菜，云
    即中國之荽。」

    興渠另說為洋蔥。) 肉 蛋 奶?!

    念楞嚴經 *∞窮盡相關 消去無關 證據 時效 念阿彌陀佛往生西方極樂世界

    我想製造自己的行為反作用力
    不婚 不生子女 生生世世不當老師

    log 二0.3010 三0.47710.48 五0.6990 七0.8451 .85
    root 二1.414 1.41 三1.732 1.73五 2.236 2.24七 2.646
    =>十3.16 π∈Q' 一點八1.34

  • http://www.ivanwalsh.com Ivan Walsh

    Hey Shannon,

    Not pointing the finger at you in particular but I think we (here in this thread) need to climb down off our high horses for a second and get some perspective.

    Some of the airlines were v quick to respond, including good old Ryanair here

    http://www.ryanair.com/en/notices/gops/100414-I…

    who provide instructions to rebook, cancel flights and apply for a refund. Seems like they’re doing a decent job to me!

    Like I said, it’s easy to talk, we don’t have to run these companies, juggle budgets, and merge Social Media across business units, many of whom are engaged in internal politics and other shenanigans.

    These things take time.

    Ivan

  • Maguire09

    I agree with you! So many businesses, large companies in particular, still see the internet as this extra thing they have, but business is still run 9-5 and very much so over the phone. With social media tools at their disposal, businesses should still be able to communicate what is going on, even during a crisis, to their clients and customers. News should still be generated and distributed.

    There is a very good interview series of social media specialists that you should look at, in which they discuss some issues in social media similar to this.
    http://www.ourblook.com/topic/social_media.html

  • erikposthuma

    Agree with Shane there…brandles…it's beautiful

  • leslieajoy

    It's too bad. This is EXACTLY what social media and blogs are for and the companies just completely missed the boat on it.

  • 鄭凱仲念阿彌陀佛往生西方極樂世界

    阿彌陀佛 無相佈施

    不要吃五辛(葷菜，在古代宗教指的是一些食用後會影響性情、慾望的植
    物，主要有五種葷菜，合稱五葷，佛家與道家所指有異。

    近代則訛稱含有動物性成分的餐飲食物為「葷菜」，事實上這在古代是稱
    之為腥。所謂「葷腥」即這兩類的合稱。 葷菜
    維基百科，自由的百科全書
    （重定向自五辛） 佛家五葷

    在佛家另稱為五辛，五種辛味之菜。根據《楞嚴經》記載，佛家五葷為大
    蒜、小蒜、興渠、慈蔥、茖蔥；五葷生啖增恚，使人易怒；熟食發淫，令
    人多慾。[1]

    《本草備要》註解云：「慈蔥，冬蔥也；茖蔥，山蔥也；興渠，西域菜，云
    即中國之荽。」

    興渠另說為洋蔥。) 肉 蛋 奶?!

    念楞嚴經 *∞窮盡相關 消去無關 證據 時效 念阿彌陀佛往生西方極樂世界

    我想製造自己的行為反作用力
    不婚 不生子女 生生世世不當老師

    log 二0.3010 三0.47710.48 五0.6990 七0.8451 .85
    root 二1.414 1.41 三1.732 1.73五 2.236 2.24七 2.646
    =>十3.16 π∈Q' 一點八1.34

  • susangiurleo

    Erica, Yes! This makes sense. I'm pulling together a social media presence for a small business in my community and quickly realizing this is a job that will need to be outsourced (at some level) to be successful. the current staff are doing full-time jobs, so just adding in a SM piece won't be effective in terms of dollars or time, ROI.

  • memorycards

    News issues and concerns hit companies all the time. How do they respond? I just went looking for a few social media people who I imagined would be responding to international news stories about their company.
    flash drive

  • kat brogan

    aren't many of them being told it's an add on?
    “it won't cost you that much to put this in place.”
    “Just have someone in and active.”

    i doubt all of the companies know this kind of situation will occur
    have they been told?
    maybe the folks who are working on this social media stuff suck
    not the companies themselves

    just a thought

  • http://twayneking.blogspot.com Tom King

    I used to deal with this problem doing PR for nonprofits. In a crisis, they would cocoon and remain totally silent. To be fair, the ED's were doing this on the instruction of the attorneys on the board of directors who were only thinking about winning the lawsuit later and not about preserving the organization's ability to do perform its mission and attract donors.

    My first job was always to convince the lawyers to let us be proactive in getting our message out. NO COMMENT is as good as an admission of guilt to the public. Time and again I've seen npo's get their reputations trashed because they didn't get out there when something went wrong with their message. One NPO I worked for had a kid sneak off, steal a school bus and lead a police chase through town at rush hour. The kid was 12. I was able to give unpublishable background to reporters in exchange for their running our full statement (which I wrote as a PR release without legalese or doubletalk). The child had not been released into our custody yet and was, in fact, in state custody when he broke and ran for it. Three of our fat counselors risked a heart attack chasing the kid through the woods for more than a mile before he lost them. Of the two local TV stations, only one ran the story and they were very kind and ran our whole 15 second statement uninterrupted. The other didn't run it at all. It didn't make the newspaper, though three years before it had run a damning piece on us that distorted the facts all to holler. The difference in how we were treated was that the second time we go out there with our message.

    Social media is a great way to do damage control. Cocooning with the lawyers is always a bad idea.

    Tom

  • http://www.hooversbiz.com/ TimWalker

    Love the use of “primary driver” versus “bolt-on,” Chris.

    Too many of our business tools / projects are regarded — or implemented — as bolt-ons, rather than being woven into the fabric of how we work. Some of them are explicitly social (Twitter, Facebook, blogs, etc.), some aren't (new CRM system, sales training, MBTI analysis of team members, etc.).

    The moral of the story, to me: Bolting something on is easy. Weaving it in — making it a primary driver — is hard.

  • John Rosa

    OK, looking at this from a business perspective, I see some good points stated here and there, and Stephanie comes closest in talking about the “Social Media” portion of communications (remember Social Media is still considered a fad in some cases and the key word is “Social”) as evolutionary to companies.
    Communicating events, announcements, etc. is a multi-pronged approach, I could go into a lengthy discussion here, but to keep it short;
    -Telephone = Real Time
    -Web Site = Near Real Time (remember it has to be posted, which takes hours and sometimes weeks, depending on the company)
    -Social Media = akin to word of mouth distribution, not always verifiable and subject to sometimes unreliable distribution. In reality though, this will become the fastest mode of distribution as it has the abilty to tie the phone, mobile handsets, and PCs as endpoints together.
    If I look at it from an evolutionary perspective I would be setting up a “Communications” section within the Business Continuity plan (which every business should have) that would evolve the communications and distribution to be priorities such as: Telephone and Social Media distribution, then web. The whys can be discussed in a different forum, but this is the way to go and in this order. Any dissenters?

  • http://www.tvsatellitesoftware.com/ Kevin

    Great Post dude. this is very informative

  • http://veryofficialblog.com Shannon Paul

    Just happened to see an interesting article on the BBC website about the lack of official response and how people adapted with a sort of grass roots effort to help those who were stranded. I haven't had a chance to really read through the entire article yet, but I thought some of the others who were commenting on this thread might find it interesting as well: http://www.bbc.co.uk/blogs/thereporters/rorycel…

  • timtasker

    Great approach, thanks for sharing.

    I share what you say above. Companies still haven´t realize the importance of social media and the effect that it has over its customers. That´s why they think about it as secondary. They are still the companies that don´t invest more time on social media because don´t want to get exposed to negative comments. That´s so cheap!

    I recommend startups and entrepreneurs to join the conversations about social media and other business topics on Startups.com

  • http://www.webconsuls.com Judy Helfand

    This was very interesting. Thank you for sharing it.

  • http://twitter.com/ktatgenhorst Karl Tatgenhorst

    This is a really good point. These companies are expending large efforts in some cases to develop a decent following in the social media circles, in so doing they focus a lot on what their brand communicates. If their following logs on to twitter/blogs/facebook etc… looking for info on these things and instead find silence then not only have they failed their followers but they've also failed their brand. Companies need to be aware not only of what they expect from their brand, but what others expect (this is even more important).

    A natural disaster in your area (provided it doesn't decimate your company) is an opportunity to demonstrate your commitment. A statement like the following on a webpage affected by the volcano would have spoke volumes:
    “Due to the erupting volcano our site updates may be minimal, we apologize for this and point you to the following list of resources:
    Flight info
    weather
    emergency services

    We will continue to post updates when we have relevant info and we will make every attempt to answer any concerns you have. We appreciate our patience during these difficult times”

  • memorycards

    Social List Bookmarking Widget
    For too long, provision for safety has been the white elephant in the room for developers, designers, contractors and end-users. Ashford Pritchard asks whether owners and clients are doing enough to protect the workers who build their facilities.
    micro sd

  • http://www.chinatopeast.com.cn massager

    Yes,I think so
    It may be

  • http://www.hswinch.cn/ electric winch

    OK,That is right

  • http://toddrjordan.com/thebroadbrush tojosan

    Spot on topic. I've seen this again and again in companies flocking to 'adopt' social media and networking. It's really not something they adopt as much as you said, pay lip service too.

    Are we guilty of the same things on a personal level as well? Is our network or networks really adapted to that yet?

    Sure we see a smattering of calls for help from the Red Cross or the food banks, but where was social media when the banks were failing, houses weren't being sold, and the poor house was growing?

    Speaking from the personal side of that, I see folks share their emotions and some experiences, but how many of us routinely receive more than advice via our network? I'm saddened by the lack of commitment to those who follow us and to those who we follow shown by both businesses and on a personal level.

    This perhaps goes back to 'being active' and 'engaged' and how low the actual percentage is.

    Ah well. In any case, thoughtful post.

  • http://www.zoombits.co.uk/search/sumvision-cyclone-micro-hd-movie-player/19245 sumvision cyclone

    I like your views. This article has made such an impression on my mind. I think taday companies still didn't realize the importance of social media and the effect that it has over on their customers.

  • http://www.eyewear-rayban.com rayban sunglasses

    rayban sunglasses is the most famous brand in the sunglasses industry.our ray ban aviator with the super quality ,fashionable style,competitive price. you can get whatever style you want from ray ban aviator sunglasses .

    You are welcome to join the club of ray ban wayfarer.the purchase you make will value exceed the money.

  • http://www.comfyzone.com/ Leather Beds

    For too long, provision for safety has been the white elephant in the room for developers, designers, contractors and end-users. Ashford Pritchard asks whether owners and clients are doing enough to protect the workers who build their facilities.

  • http://sunglasses.shoemkt.com sunglasses

    A dress is like a barbed fence. It protects the premises without restricting

    the view.
    Louis Vuitton Sunglasses
    welcome to our store:
    http://sunglasses.shoemkt.com/louis-vuitton-sunglasses-c-1120.html

  • http://sunglasses.shoemkt.com sunglasses

    A dress is like a barbed fence. It protects the premises without restricting

    the view.
    Louis Vuitton Sunglasses
    welcome to our store:
    http://sunglasses.shoemkt.com/louis-vuitton-sunglasses-c-1120.html

  • http://www.yuregininsesi.com yuregininsesi

    Thank you for article!

  • http://www.edhardyukshop.com/ ed hardy

    ed hardy
    ed hardy clothing
    ed hardy t shirts
    ed hardy uk
    ed hardy accessories
    ed hardy swimwear
    christian audigier
    cheap ed hardy
    ed hardy womens
    ed hardy women’s
    ed hardy women
    ed hardy mens
    ed hardy men’s
    ed hardy men
    christian audigier womens
    christian audigier women
    christian audigier women’s
    christian audigier mens
    christian audigier men
    christian audigier men’s
    christian audigier accessories
    ed hardy bikini
    ed hardy bikinis
    ed hardy swimsuits
    ed hardy skirts
    ed hardy skirt
    ed hardy womens hoodies
    ed hardy hoodies for womens
    ed hardy boots
    ed hardy bottoms
    ed hardy women bottoms
    ed hardy tank
    ed hardy tanks
    women ed hardy tanks
    ed hardy womens shorts
    women ed hardy shorts
    ed hardy womens tee
    ed hardy tees for women
    ed hardy womens underwear
    women ed hardy underwear
    ed hardy womens shirt
    women ed hardy shirts
    ed hardy womens jeans
    women ed hardy jeans
    ed hardy womens suits
    women ed hardy suits
    ed hardy womens shoes
    women ed hardy shoes
    ed hardy womens long sleeve
    ed hardy jacket
    ed hardy jackets
    ed hardy mens hoodie
    ed hardy hoodie for men
    ed hardy mens jeans
    ed hardy jeans for men
    ed hardy mens long sleeve
    ed hardy long sleeve men’s
    ed hardy mens shirt
    ed hardy shirt for men
    ed hardy mens shorts
    ed hardy shorts for men
    ed hardy mens underwear
    ed hardy underwear for men
    ed hardy slipper mens
    ed hardy slipper for men
    ed hardy swimwear mens
    ed hardy swimwear for men
    ed hardy mens shoes
    ed hardy shoes for men
    ed hardy mens t shirt
    ed hardy t shirt for men
    ed hardy bags
    ed hardy belt
    ed hardy belts
    ed hardy hats
    ed hardy caps
    ed hardy sunglasses
    ed hardy watches
    ed hardy purse
    ed hardy purses
    christian audigier bikini
    christian audigier bikinis
    christian audigier swimwear
    christian audigier swimsuits
    christian audigier bottoms
    christian audigier womens hoodies
    christian audigier hoodies for women
    christian audigier womens long sleeve
    christian audigier long sleeve for women
    christian audigier skirt
    christian audigier slipper
    christian audigier sandals
    christian audigier suit
    christian audigier suits
    christian audigier women t shirt
    christian audigier tanks
    christian audigier men hoodies
    christian audigier hoodies for men
    christian audigier jacket
    christian audigier jackets
    christian audigier jeans men
    christian audigier jeans for men
    christian audigier men long sleeve
    christian audigier long sleeve for men
    christian audigier mens shoes
    christian audigier shoes for men
    christian audigier shorts for men
    christian audigier mens shorts
    christian audigier men tee
    christian audigier tee for men
    christian audigier bags
    christian audigier belt
    christian audigier belts
    christian audigier caps
    christian audigier jewellery
    christian audigier sunglasses

    supra shoes
    supra footwear
    supra sneakers
    radii shoes
    radii footwear
    cheap supra shoes
    supra shoes sale
    supra

    visvim
    visvim shoes
    visvim shop
    visvim online
    visvim sneakers

    Nike Air Max
    Nike Air Max Shoes
    Air Max Classic
    Cheap Nike Air Max
    Air Max Shoes
    Air Max Trainers
    Nike Griffey Max
    Buy Nike Air Max

    supra skytop
    supra skytops
    supra skytop shoes
    cheap supra skytop
    supra skytop high
    supra vaiders
    supra vaider
    supra vaider shoes
    cheap supra vaider
    supra vaider low
    supra vaider low shoes
    cheap supra vaider low
    supra skytop II
    supra skytop 2
    supra skytop ii
    supra skytop 2 shoes
    cheap supra skytop 2
    supra skytop III
    supra skytop 3
    supra skytop iii
    supra skytop 3 shoes
    cheap supra skytop 3 shoes
    supra tk society
    supra tk society shoes
    tk society
    supra tk
    supra tk shoes
    supra tk society sale
    cheap supra tk society
    supra society
    supra society shoes
    cheap supra society
    supra society sale
    supra skytop women
    womens supra skytop
    supra skytop for women
    supra strapped ns
    supra strapped ns shoe
    supra strapped ns shoes
    supra strapped
    strapped ns shoes
    supra soprano high
    supra soprano high shoes
    supra thunder
    supra thunder shoes
    supra thunder high top
    radii 420 top
    radii footwear 420 top
    radii 420 top shoes
    radii 420 top lifestyle footwear
    radii straight jacket
    radii straight jacket shoes
    radii straight jacket sneakers
    radii straight jacket lifestyle footwear
    radii strangler
    radii stranglers
    radii strangler shoes
    radii strangler footwear
    visvim christo
    visvim christo sale
    cheap visvim christo
    Visvim Christo 2010
    Womens Visvim Slippers
    Women’s Visvim Slippers
    visvim slippers
    visvim fbt
    cheap visvim fbt
    visvim fbt shoes
    visvim fbt shop
    visvim fbt sneakers
    visvim f&i laboratory
    visvim free international laboratory
    visvim hockney
    visvim hockney shoes
    visvim logan lattice
    visvim logan lattice shoes
    nike match classic hf
    nike match classic hf shoes

Newer Comments →
GetSocial