There’s a big difference between:
- wanting better-served customers vs. wanting more customers.
- incorporating empowerment vs. talking about it.
- proving that your employees are your number one asset vs. saying it.
- informing vs advertising.
- sharing vs. selling.
- talking about the future vs. investing in it.
- doing vs. saying.
- being the change you want from the world vs. bitching about what hasn’t changed.
- helping vs. watching.
- building a community vs. targeting a market.
But you know that. Right?
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