Comments on: The Future Importance of Custom http://www.chrisbrogan.com/the-future-importance-of-custom/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 14:24:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Gets After Business Goals - Macali Communications http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-320058 Social Media Gets After Business Goals - Macali Communications Fri, 16 Sep 2011 22:27:48 +0000 http://www.chrisbrogan.com/?p=3010#comment-320058 [...] for golf shoes, and can you imagine the customer engagement and loyalty that can foster. Chris Brogan heralds this as the future importance of customization, which golf brands [...] [...] for golf shoes, and can you imagine the customer engagement and loyalty that can foster. Chris Brogan heralds this as the future importance of customization, which golf brands [...]

]]> By: sesli chat http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-214571 sesli chat Sat, 03 Jul 2010 18:33:14 +0000 http://www.chrisbrogan.com/?p=3010#comment-214571 For that price, I'd make a sticker and slap it on something that wasn't so fugly. What demographic looks and comments on another's shoes though? You'd get more by paying some kid to walk up and down the boardwalks in the summer in a custom tee. For that price, I'd make a sticker and slap it on something that wasn't so fugly. What demographic looks and comments on another's shoes though? You'd get more by paying some kid to walk up and down the boardwalks in the summer in a custom tee.

]]> By: nikedunkhigh http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-193679 nikedunkhigh Fri, 29 Jan 2010 10:41:40 +0000 http://www.chrisbrogan.com/?p=3010#comment-193679 aha ,yesterday I bought a pair of shoes,nike dunk low men form a online shop,it looks very nice and with low price. The online shop’s main business is Nike shoes series ,all of them are good quality .and most of the shoes are on sale now,40% discount, and shipping is free. they supply the best service, and your order will arrive in 5-8 days.<br>Here’s the website <a href="http://www.oknikedunk.com" rel="nofollow">http://www.oknikedunk.com</a> <br> perhaps you can find your faves from there .<br>Pity I can’t post the pictures of my favorite shoes I bought.<br><a href="http://www.oknikedunk.com" rel="nofollow">nike dunk</a><br><a href="http://www.oknikedunk.com" rel="nofollow">cheap nike dunks</a><br><a href="http://www.oknikedunk.com" rel="nofollow"> nike dunks</a><br><a href="http://www.shoppingaaa.com" rel="nofollow">gucci handbags </a><br><a href="http://www.shoppingaaa.com" rel="nofollow">cheap gucci handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow">cheap coach handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow">coach wholesale handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow"> wholesale gucci handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow"> buy cheap handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow">cheap gucci handbags</a><br><a href="http://www.shoppingaaa.com" rel="nofollow">wholesale handbags </a><br><a href="http://www.shoesnumber1.com" rel="nofollow">wholesale nike shoes</a><br><a href="http://www.shoesnumber1.com" rel="nofollow">wholesale shoes</a><br><a href="http://www.shoesnumber1.com" rel="nofollow">nike jordan shoes</a><br><a href="http://www.shoesnumber1.com" rel="nofollow">wholesale puma shoes</a><br><a href="http://www.shoesnumber1.com" rel="nofollow"> buy nike jordan shoes</a><br><a href="http://www.shoesnumber1.com" rel="nofollow">wholesale jordans</a><br><a href="http://www.shoesnumber1.com" rel="nofollow"> wholesale jordan shoes from china</a><br><a href="http://www.shoesnumber1.com" rel="nofollow">wholesale nike dunks</a> aha ,yesterday I bought a pair of shoes,nike dunk low men form a online shop,it looks very nice and with low price. The online shop’s main business is Nike shoes series ,all of them are good quality .and most of the shoes are on sale now,40% discount, and shipping is free. they supply the best service, and your order will arrive in 5-8 days.
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]]> By: Mike Lowe http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-153438 Mike Lowe Wed, 24 Dec 2008 19:48:19 +0000 http://www.chrisbrogan.com/?p=3010#comment-153438 Jeremy -- Great question. MyJoys began development in late 2002 and was launched in September 2003. The directive for the development of a mass customization program came from our company president, so his support cleared the way to get the process rolling. Development went very well, but was not without its speed bumps. MyJoys was built with a trade and consumer-direct component, so this addressed any Sales concerns. Our reps see this program as an incremental opportunity and have passed this enthusiasm down to their accounts. For the rest of the organization, we got them involved, developing a feeling of ownership across all departments (customer service, finance, credit, etc..). This approach worked very well for us and continues to bolster the program today. Regards, Mike Lowe FootJoy Jeremy –

Great question. MyJoys began development in late 2002 and was launched in September 2003. The directive for the development of a mass customization program came from our company president, so his support cleared the way to get the process rolling.

Development went very well, but was not without its speed bumps. MyJoys was built with a trade and consumer-direct component, so this addressed any Sales concerns. Our reps see this program as an incremental opportunity and have passed this enthusiasm down to their accounts.

For the rest of the organization, we got them involved, developing a feeling of ownership across all departments (customer service, finance, credit, etc..). This approach worked very well for us and continues to bolster the program today.

Regards,
Mike Lowe
FootJoy

]]> By: Mike Lowe http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-260038 Mike Lowe Wed, 24 Dec 2008 19:48:00 +0000 http://www.chrisbrogan.com/?p=3010#comment-260038 Jeremy -- Great question. MyJoys began development in late 2002 and was launched in September 2003. The directive for the development of a mass customization program came from our company president, so his support cleared the way to get the process rolling. Development went very well, but was not without its speed bumps. MyJoys was built with a trade and consumer-direct component, so this addressed any Sales concerns. Our reps see this program as an incremental opportunity and have passed this enthusiasm down to their accounts. For the rest of the organization, we got them involved, developing a feeling of ownership across all departments (customer service, finance, credit, etc..). This approach worked very well for us and continues to bolster the program today. Regards, Mike Lowe FootJoy Jeremy –

Great question. MyJoys began development in late 2002 and was launched in September 2003. The directive for the development of a mass customization program came from our company president, so his support cleared the way to get the process rolling.

Development went very well, but was not without its speed bumps. MyJoys was built with a trade and consumer-direct component, so this addressed any Sales concerns. Our reps see this program as an incremental opportunity and have passed this enthusiasm down to their accounts.

For the rest of the organization, we got them involved, developing a feeling of ownership across all departments (customer service, finance, credit, etc..). This approach worked very well for us and continues to bolster the program today.

Regards,
Mike Lowe
FootJoy

]]> By: Mark Smith http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-153386 Mark Smith Wed, 24 Dec 2008 15:44:14 +0000 http://www.chrisbrogan.com/?p=3010#comment-153386 The hurdle of customization is getting the customer involved the process. That is, designing something that they think is worthy to put on something. I have been working Mikons.com for two years now http://mikons.com and http://mikonmixers.com A mikon is a symbol about you - like my icon. Users can design their own image and put them on stuff, or connect with others at parties with iconic stickers (mikonmixers). It is easy to imagine that everyone wants to be unique and express themselves in a custom way. But difficult to facilitate that. Co-branding with the larger companies is one way. However, the entrenched big guys are presently afraid of the implications and the threat to their own manufacturing processes. The hurdle of customization is getting the customer involved the process.

That is, designing something that they think is worthy to put on something. I have been working Mikons.com for two years now http://mikons.com and http://mikonmixers.com A mikon is a symbol about you – like my icon. Users can design their own image and put them on stuff, or connect with others at parties with iconic stickers (mikonmixers).

It is easy to imagine that everyone wants to be unique and express themselves in a custom way. But difficult to facilitate that.

Co-branding with the larger companies is one way. However, the entrenched big guys are presently afraid of the implications and the threat to their own manufacturing processes.

]]> By: Mark Smith http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-260037 Mark Smith Wed, 24 Dec 2008 15:44:00 +0000 http://www.chrisbrogan.com/?p=3010#comment-260037 The hurdle of customization is getting the customer involved the process. That is, designing something that they think is worthy to put on something. I have been working Mikons.com for two years now http://mikons.com and http://mikonmixers.com A mikon is a symbol about you - like my icon. Users can design their own image and put them on stuff, or connect with others at parties with iconic stickers (mikonmixers). It is easy to imagine that everyone wants to be unique and express themselves in a custom way. But difficult to facilitate that. Co-branding with the larger companies is one way. However, the entrenched big guys are presently afraid of the implications and the threat to their own manufacturing processes. The hurdle of customization is getting the customer involved the process.

That is, designing something that they think is worthy to put on something. I have been working Mikons.com for two years now http://mikons.com and http://mikonmixers.com A mikon is a symbol about you – like my icon. Users can design their own image and put them on stuff, or connect with others at parties with iconic stickers (mikonmixers).

It is easy to imagine that everyone wants to be unique and express themselves in a custom way. But difficult to facilitate that.

Co-branding with the larger companies is one way. However, the entrenched big guys are presently afraid of the implications and the threat to their own manufacturing processes.

]]> By: Lee Frank http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-153168 Lee Frank Tue, 23 Dec 2008 20:42:28 +0000 http://www.chrisbrogan.com/?p=3010#comment-153168 I like my Nike IDs so much. It sucks that they're getting beaten up though now. I work in the customized clothing industry also at http://www.cutandsewn.com. We like the threadless idea, but it sucks for the people who are below the line of top 3 designs. Everyone's design deserves to be made. I like my Nike IDs so much. It sucks that they’re getting beaten up though now. I work in the customized clothing industry also at http://www.cutandsewn.com. We like the threadless idea, but it sucks for the people who are below the line of top 3 designs. Everyone’s design deserves to be made.

]]> By: Lee Frank http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-2/#comment-260036 Lee Frank Tue, 23 Dec 2008 20:42:00 +0000 http://www.chrisbrogan.com/?p=3010#comment-260036 I like my Nike IDs so much. It sucks that they're getting beaten up though now. I work in the customized clothing industry also at http://www.cutandsewn.com. We like the threadless idea, but it sucks for the people who are below the line of top 3 designs. Everyone's design deserves to be made. I like my Nike IDs so much. It sucks that they’re getting beaten up though now. I work in the customized clothing industry also at http://www.cutandsewn.com. We like the threadless idea, but it sucks for the people who are below the line of top 3 designs. Everyone’s design deserves to be made.

]]> By: Jeff Brunelle http://www.chrisbrogan.com/the-future-importance-of-custom/comment-page-1/#comment-153124 Jeff Brunelle Tue, 23 Dec 2008 18:46:03 +0000 http://www.chrisbrogan.com/?p=3010#comment-153124 Customization expenses are high now, but as manufactures continue to improve their processes we'll see more and more services like this - even from big brands like FootJoy & Nike. Threadless' concept is a bit different than Nike's, but I think they prove that customized JIT manufacturing is the wave of the future. As more consumers begin to migrate to those companies offering expanded choices, It will be interesting to watch other brands adapt and try to regain their share. Customization expenses are high now, but as manufactures continue to improve their processes we’ll see more and more services like this – even from big brands like FootJoy & Nike. Threadless’ concept is a bit different than Nike’s, but I think they prove that customized JIT manufacturing is the wave of the future. As more consumers begin to migrate to those companies offering expanded choices, It will be interesting to watch other brands adapt and try to regain their share.

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