The Future of Sports is Boobies

August 5, 2008 · Comments

Just got pitched for OpenSports, created by Mike Levy, who founded CBS SportsLine.com. I took a look at the page, scrolled down to the right, and found this young lady:

sports spokesperson

So, I’ll admit that I didn’t press play on the video. She might be a brilliant sports analyst.

But seriously, is this the future of sports? Or is this 1955?

To be reasonably fair, the site has all kinds of features. I’m still stuck on the sexist part. The rest? Probably good.

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  • Nice t-shirt. Specially i like the color. I have such a t-shirt, but it is better. Thanks for sharing.
  • Yes! Thank you!

    After seeing some of the top bloggers "pimping" cheesecake, this is a breath of fresh air.

    Now can somebody tell me what's up with Bob Parsons of GoDaddy.com? Great registrar, total horn dog.

    Here's my take in a nutshell:
    http://promoteanythingonline.net/ThePAOblog/200...
  • Saintclowd
    Agreed Dettman. The site has some pretty good stuff ... and has the feel of more of a sports site centered around entertainment.
  • Just wading into this one in the interests of balanced journalism. The video you mention has nothing to do with OpenSports, it was produced by www.fantasysportsgirl.com which covers all manner of sports including my new favourite NASCAR. Disregarding the sexism claim, the site is pretty nice and has lots of 'real' sports info.

    How is this fantasy site different to magazines like GQ, Maxim and Loaded? It is just pitching the same audience with an online alternative. I'm no chauvinist, but Fantasy Sports Girl Andrea has a firm grasp of her tyre rubber compounds... and yes, I did enjoy researching this comment.
  • The video is posted under the "Community" section, so it's not clear if this is the site that posted the video, or someone in the community using the site. Also, the picture on the home page seems to just show the latest posted video. Seems like you just happened to catch it at a time where this video was featured.
  • Alex M. Thompson
    This is just sort of an immature, unnecessary post. Too many of these on the internet. Did I come to hate? Heck, no. Resort to the ad hominem? Okay, I will.
  • Saintclowd
    http://www.opensports.com/community/user/blog_e...

    The following link apparently has alluded to Brogan.

    "There’s no such thing as bad press. Thank you Chris Brogan! And since, the Future of Sports is what Brogan says they are. He's right. This is the only sports video we watch. In fact, it is a 24/7 loop on the televisions here at OPEN Sports HQ." -- OPEN Sports.com ... I would imbed the video but don't know how.
  • jgraziani
    Can't help but think that they are alienating a *lot* of female sports fans. Me for one. Probably won't be visiting that site at all, regardless of what they have to offer.
  • Hey now, don't forget about the ladies in the audience. There are a lot of women sports fans out there. And apparently OpenSports didn't get the memo -- women are a HUGE untapped audience with MILLIONS of dollars to spend. So, on that note, I'd like to see some beefcake reporting the stats. And now, back to Chris.
  • kat brogan
    boing boing = misanthropes showing up at the door
  • Well sure, the sports stuff is great. But I dunno. Do you just overlook the part that bugs you? Maybe. We do for MySpace, I guess.
  • Kevin Goldberg
    Hey - has anyone checked out the site? You may not like the video but the content is pretty solid. I don't think they are selling sex. I think they know their audience and this is just one piece of content.
  • Nancy
    I imagine that becoming a father of girls, *and* boys, actually, would transform a guy's perception of these sorts of cultural phenomena. Traveling between India and the States has provided a dramatic perspective on images of women in the media. Nothing like compare and contrast to learn a thing or two.

    As for the sniveling lame ass comment: perhaps some sociologist somewhere will research possible correlations between the embrace of sexist imagery and the ability to form a coherent argument.

    Snap!
  • Chris,

    I have to agree. At a time when most major sports claim to be attempting to expand their audiences beyond the traditional, it seems like a pretty pathetic and divisive ploy.

    Alex: Not the *only* pathetic ploy, just one, pathetic, ploy. Suggesting that cheerleaders' outfits justify this is like the old "If your friend jumped off a bridge, would you go too?" Please.

    Regards,

    Kelly
  • lolol Don't tell me you're not hip to "The Formula"! :D

    http://billcammack.com/2008/03/10/eye-candy/
  • brandy radey
    Um, that is the funniest headline I've ever read. Nice work.
  • Well, when you boil it down to the basic psychological level, sport IS about boobies.

    Sports are challenges to show who is the 'fittest' of the species in various ways, the point of being fittest is to provide strong genes to ensure the survival of the species on the most basic, if not unconscious, level.

    People who watch sports are vicariously sharing victories and defeats but also sharing the comfort that their breed is strong and vital.

    You can dress up sports as 'serious' news but it IS about sex so having a sexy woman talk about sports is more appropriate than having an old man rattle off statistics I'd say.
  • Hey Alex,

    Don't get so upset. He didn't say he didn't like the boobs. Just asked a question.

    Congrats Chris! You've finally got haters that come just to hate. LoL
  • Alex M. Thompson
    Sexist? Have you ever seen a football game...and the cheerleaders?

    This post made me cringe. Grow up and quit being a sniveling little lameass, you pathetic puritan prude.
  • kat brogan
    i just wish they'd not put the number on the front of the shirt
    i can't always tell what it is
    esp if she's wicked hot
    then half of the number gets lost completely
    annoying!
  • I clicked on it! It's actually a fantasy football report done by a "Fantasy Girl". Fantasy football is like Dungeons and Dragons for adults that never grew out of it. So it probably works.

    Listening to sports radio for years, many die hard fans tend to resent the super attractive women doing sports. Just watch Sports Center on ESPN. There are women on the show, and it's not like their unattractive, but they're not wearing half shirts. It's super professional.
  • Meg
    Knowing your audience 101, or lowballing to meet your perception of your audience? As a devoted female sportsfan, I'm used to ignoring this kind of targeting, but boobs do sell.

    Hell, variations on that term (boobs) in Google result in at least 75 visits to my blog daily.
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