Comments on: The Importance of Digital Touch

By: ed hardy

ed hardy — Fri, 23 Jul 2010 12:31:37 +0000

By: micro sd card

micro sd card — Wed, 16 Jun 2010 13:01:33 +0000

Digital touch I like that idea. Keeping a connection between your customers and give them that they matter to you most retention and WOM is crucial for future sales and marketing. I think too many modern businesses business customers are focused on quality rather than quantity. More business than a good customer and then back to a great client who never will create for your product or service.

By: Data Quality

Data Quality — Mon, 17 Aug 2009 23:31:59 +0000

I like that idea of digital touch. Keeping a connection between your clients and letting them know that they matter to you is extremely important for retention and future sales and WOM marketing. I think many modern businesses are too focused on quantity of business instead of quality of clientele. A good customer will create more business than one great customer who never returns to your product or service again.

By: Data Quality

Data Quality — Mon, 17 Aug 2009 18:31:59 +0000

By: frank barry

frank barry — Sun, 16 Aug 2009 16:05:19 +0000

I think this ties in directly with your "How i manage twitter (insert any other tool here)" post.

In my opinion we can only manage so many online relationships well. At least close connections where we are actually interacting. Reaching out and touching someone :) takes work. Having hundreds or thousands of followers that we're (most people) are actually touching is a very tough thing to do. Maybe impossible for most.

One thing that I've found useful to me on Twitter is Grouping people in Seesmic. When i sense i'm actually connecting with a person beyond a mutual "following" or "friending" then I'll add them to a column/group for "Connections" or "Nurture'em" ... This helps me pay attention and prompts me to reach out regularly.

Another thing I try to do with those that I really want to connect with, but find it hard to is head over to their blogs and read, interact, comment. It doesn't always work, but it's an age old tactic that helps anyone new to the scene.

http://twitter.com/franswaa

By: Brian

Brian — Tue, 11 Aug 2009 00:29:31 +0000

I saw the photo on this post fly by in my RSS feed reader and thought, “Wow! I haven't seen JP in a while!” It seems daily I chide myself for not keeping in touch, even digitally, with some of the awesome people I meet.

When it comes to people I see face-to-face regularly, not a problem. If I don't, through the cracks they seem to go.

By: This Week in Surfin' — The ARTISTScenter

This Week in Surfin' — The ARTISTScenter — Fri, 07 Aug 2009 17:38:09 +0000

[...] The Importance of Digital Touch [...]

By: noxi

noxi — Wed, 05 Aug 2009 10:04:02 +0000

Twitter is my first foray into social media + am finding this a problem as I don't want 2 play the numbers game…follow but not follow. Reading the stream all day is impractical + unworkable as the stream only highlights those that have a high output so have decided to use “friendorfollow to ID ppl that I haven't made contact with, say hi or Rt to show that I'm interested in what they r saying. Have been touched by responses as ppl do feel they r being ignored. I don't auto DM myself but do respond 2 all DMs + @replies as personally as possible. Keeping contact is difficult and have found that at any given period I tend 2 focus on different groups of ppl but try with #ff 2 ensure ppl don't think I'm losing touch. Have not filtered yet but am planning 2 create RSS feeds/group those I am or have been closest to. Finding it all exhausting even though my network isn't particularly big!

By: Peter Mis

Peter Mis — Wed, 05 Aug 2009 02:43:39 +0000

Chris,

Those who can integrate a digital touch will win in this age of new media. Plain and simple.

Thanks for the post!

Peter

By: Scott Gould

Scott Gould — Tue, 04 Aug 2009 22:05:59 +0000

Dan it's true that there are so many different things that you can "be here for".

Whilst I want to help a wide audience, I am more concerned with building those deeper relationships. I have about 30 people who I have built genuine relationships with online, and I treasure them all.

Many aren't like me in this respect, and prefer a wider 'audience' rather than deeper connections. That's fine - because of course they are here for other reasons to mine