Comments on: The Long Tail of Community http://www.chrisbrogan.com/the-long-tail-of-community/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 12:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Essential Skills of a Community Manager | chrisbrogan.com http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-141117 Essential Skills of a Community Manager | chrisbrogan.com Tue, 14 Oct 2008 02:55:16 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-141117 [...] discussed what I want in a social media expert. I’ve even written about how we might do community management wrong. Here are some pieces of the puzzle that I think are vital to the role, and to its adoption [...] [...] discussed what I want in a social media expert. I’ve even written about how we might do community management wrong. Here are some pieces of the puzzle that I think are vital to the role, and to its adoption [...]

]]> By: Brand Manager 2.0 « http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-128713 Brand Manager 2.0 « Thu, 24 Jul 2008 16:11:41 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-128713 [...] abreast of the conversations and the needs of different sets of people. That makes me more of a communities manager. Is this the natural evolution of the brand manager. Wait, that’s not all, I also have a [...] [...] abreast of the conversations and the needs of different sets of people. That makes me more of a communities manager. Is this the natural evolution of the brand manager. Wait, that’s not all, I also have a [...]

]]> By: michelle lamar http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-59761 michelle lamar Sat, 11 Aug 2007 15:07:14 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-59761 Great post, great point. You said what I've been thinking for a long time. You just said it way better than I ever could have. Great post, great point. You said what I’ve been thinking for a long time. You just said it way better than I ever could have.

]]> By: michelle lamar http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-237147 michelle lamar Sat, 11 Aug 2007 15:07:00 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-237147 Great post, great point. You said what I've been thinking for a long time. You just said it way better than I ever could have. Great post, great point. You said what I’ve been thinking for a long time. You just said it way better than I ever could have.

]]> By: TheFemGeek http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-59180 TheFemGeek Wed, 08 Aug 2007 16:53:56 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-59180 I think "the premise that companies can hire someone to make their product more loved by a group of people" actually worked fine in the "olden days" when the only form of communication was radio, the new invention called the television, and any kind of billboard ad. It worked well then because people at that time mostly communicated within their neighborhoods and possibly at the workplace, which wasn't far from their neighborhood, and most likely everyone agreed on a particular way of life. It was The Man in the Grey Flannel Suit" era. But you're right that today it is silly to follow that premise because communities are no longer defined by your neighborhood and workplace. Technology has widen the definition and now it is associated more with reaching out i.e. social networks. I think Facebook is a prime example of this just in it's platform (compared to Myspace) as it use networks to show how we are reaching out. I have friends in Canada, Scotland, Pakistan, all over. This is my community. Can they honestly feel that we all agree on liking everything the same. NO. So you need to start looking inside the community and finding out who likes what and letting them reach out to their "network buddies" as if they are campaigning for the product, the idea, or possibly a solution. I honestly do feel that if you try to use the concept "make their product more loved by a group of people", today you will turn away even the person who may be able to use what you have to offer. Because now people are starting to interact in a way that requires the connection of these new networks. If I buy an iPhone, is it really a cool device to use because of it's cool capabilities or is it more because I know that I have friends who use it as well and can share in the experience of those capabilities. In some cases those capabilities can only be used by sharing. Just my thoughts I think “the premise that companies can hire someone to make their product more loved by a group of people” actually worked fine in the “olden days” when the only form of communication was radio, the new invention called the television, and any kind of billboard ad. It worked well then because people at that time mostly communicated within their neighborhoods and possibly at the workplace, which wasn’t far from their neighborhood, and most likely everyone agreed on a particular way of life. It was The Man in the Grey Flannel Suit” era. But you’re right that today it is silly to follow that premise because communities are no longer defined by your neighborhood and workplace. Technology has widen the definition and now it is associated more with reaching out i.e. social networks. I think Facebook is a prime example of this just in it’s platform (compared to Myspace) as it use networks to show how we are reaching out. I have friends in Canada, Scotland, Pakistan, all over. This is my community. Can they honestly feel that we all agree on liking everything the same. NO. So you need to start looking inside the community and finding out who likes what and letting them reach out to their “network buddies” as if they are campaigning for the product, the idea, or possibly a solution. I honestly do feel that if you try to use the concept “make their product more loved by a group of people”, today you will turn away even the person who may be able to use what you have to offer. Because now people are starting to interact in a way that requires the connection of these new networks. If I buy an iPhone, is it really a cool device to use because of it’s cool capabilities or is it more because I know that I have friends who use it as well and can share in the experience of those capabilities. In some cases those capabilities can only be used by sharing.

Just my thoughts

]]> By: thefemgeek http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-237146 thefemgeek Wed, 08 Aug 2007 16:53:00 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-237146 I think "the premise that companies can hire someone to make their product more loved by a group of people" actually worked fine in the "olden days" when the only form of communication was radio, the new invention called the television, and any kind of billboard ad. It worked well then because people at that time mostly communicated within their neighborhoods and possibly at the workplace, which wasn't far from their neighborhood, and most likely everyone agreed on a particular way of life. It was The Man in the Grey Flannel Suit" era. But you're right that today it is silly to follow that premise because communities are no longer defined by your neighborhood and workplace. Technology has widen the definition and now it is associated more with reaching out i.e. social networks. I think Facebook is a prime example of this just in it's platform (compared to Myspace) as it use networks to show how we are reaching out. I have friends in Canada, Scotland, Pakistan, all over. This is my community. Can they honestly feel that we all agree on liking everything the same. NO. So you need to start looking inside the community and finding out who likes what and letting them reach out to their "network buddies" as if they are campaigning for the product, the idea, or possibly a solution. I honestly do feel that if you try to use the concept "make their product more loved by a group of people", today you will turn away even the person who may be able to use what you have to offer. Because now people are starting to interact in a way that requires the connection of these new networks. If I buy an iPhone, is it really a cool device to use because of it's cool capabilities or is it more because I know that I have friends who use it as well and can share in the experience of those capabilities. In some cases those capabilities can only be used by sharing. Just my thoughts I think “the premise that companies can hire someone to make their product more loved by a group of people” actually worked fine in the “olden days” when the only form of communication was radio, the new invention called the television, and any kind of billboard ad. It worked well then because people at that time mostly communicated within their neighborhoods and possibly at the workplace, which wasn’t far from their neighborhood, and most likely everyone agreed on a particular way of life. It was The Man in the Grey Flannel Suit” era. But you’re right that today it is silly to follow that premise because communities are no longer defined by your neighborhood and workplace. Technology has widen the definition and now it is associated more with reaching out i.e. social networks. I think Facebook is a prime example of this just in it’s platform (compared to Myspace) as it use networks to show how we are reaching out. I have friends in Canada, Scotland, Pakistan, all over. This is my community. Can they honestly feel that we all agree on liking everything the same. NO. So you need to start looking inside the community and finding out who likes what and letting them reach out to their “network buddies” as if they are campaigning for the product, the idea, or possibly a solution. I honestly do feel that if you try to use the concept “make their product more loved by a group of people”, today you will turn away even the person who may be able to use what you have to offer. Because now people are starting to interact in a way that requires the connection of these new networks. If I buy an iPhone, is it really a cool device to use because of it’s cool capabilities or is it more because I know that I have friends who use it as well and can share in the experience of those capabilities. In some cases those capabilities can only be used by sharing.

Just my thoughts

]]> By: CT Moore http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-59164 CT Moore Wed, 08 Aug 2007 14:32:35 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-59164 I think the problem that non-online-centric businesses have is a lack of understanding, and people tend to fear what they don't understand. Communication professionals have spent decades honing their media and public relations skills, and now there's a whole new facet of "new media" that they likely feel intimidated by because they don't know it inside-out like they do other forms of media. What it comes down to, though, is that there's an ADDITIONAL facet to the realm of communication, and any serious professional needs to understand this new media facet as well as the more conventional forms if they are going to be effective communicators. I've tried quelling Strumpette-style backlash against this facet, but to no avail as of yet: http://gypsybandito.com/front-page-20/ I think the problem that non-online-centric businesses have is a lack of understanding, and people tend to fear what they don’t understand. Communication professionals have spent decades honing their media and public relations skills, and now there’s a whole new facet of “new media” that they likely feel intimidated by because they don’t know it inside-out like they do other forms of media.

What it comes down to, though, is that there’s an ADDITIONAL facet to the realm of communication, and any serious professional needs to understand this new media facet as well as the more conventional forms if they are going to be effective communicators. I’ve tried quelling Strumpette-style backlash against this facet, but to no avail as of yet: http://gypsybandito.com/front-page-20/

]]> By: CT Moore http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-237145 CT Moore Wed, 08 Aug 2007 14:32:00 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-237145 I think the problem that non-online-centric businesses have is a lack of understanding, and people tend to fear what they don't understand. Communication professionals have spent decades honing their media and public relations skills, and now there's a whole new facet of "new media" that they likely feel intimidated by because they don't know it inside-out like they do other forms of media. What it comes down to, though, is that there's an ADDITIONAL facet to the realm of communication, and any serious professional needs to understand this new media facet as well as the more conventional forms if they are going to be effective communicators. I've tried quelling Strumpette-style backlash against this facet, but to no avail as of yet: http://gypsybandito.com/front-page-20/ I think the problem that non-online-centric businesses have is a lack of understanding, and people tend to fear what they don’t understand. Communication professionals have spent decades honing their media and public relations skills, and now there’s a whole new facet of “new media” that they likely feel intimidated by because they don’t know it inside-out like they do other forms of media.

What it comes down to, though, is that there’s an ADDITIONAL facet to the realm of communication, and any serious professional needs to understand this new media facet as well as the more conventional forms if they are going to be effective communicators. I’ve tried quelling Strumpette-style backlash against this facet, but to no avail as of yet: http://gypsybandito.com/front-page-20/

]]> By: Will http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-59163 Will Wed, 08 Aug 2007 14:31:25 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-59163 "Long Tail"? No, not MBA phrases on this nice site....arghhh.. :) “Long Tail”? No, not MBA phrases on this nice site….arghhh.. :)

]]> By: Will http://www.chrisbrogan.com/the-long-tail-of-community/comment-page-1/#comment-237144 Will Wed, 08 Aug 2007 14:31:00 +0000 http://grasshopperfactory.com/cbc/the-long-tail-of-community/#comment-237144 "Long Tail"? No, not MBA phrases on this nice site....arghhh.. :) “Long Tail”? No, not MBA phrases on this nice site….arghhh.. :)

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