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	<title>Comments on: The Matter of Scale</title>
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	<link>http://www.chrisbrogan.com/the-matter-of-scale/</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: gucci outlet</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-225368</link>
		<dc:creator>gucci outlet</dc:creator>
		<pubDate>Mon, 16 Aug 2010 23:57:00 +0000</pubDate>
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		<description>How could I leave this part out? Building a team also means building a community of customers on our Dell properties. Dell fans who are not Dell employees are the most effective kind of advocate we could ask for.

We have to give customers a reason to be Dell advocates. Getting that point across to colleagues in the business is not always an easy task. </description>
		<content:encoded><![CDATA[<p>How could I leave this part out? Building a team also means building a community of customers on our Dell properties. Dell fans who are not Dell employees are the most effective kind of advocate we could ask for.</p>
<p>We have to give customers a reason to be Dell advocates. Getting that point across to colleagues in the business is not always an easy task.</p>
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	<item>
		<title>By: LV HANDBAGS</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-224036</link>
		<dc:creator>LV HANDBAGS</dc:creator>
		<pubDate>Mon, 16 Aug 2010 13:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-224036</guid>
		<description>We have to give customers a reason to be Dell advocates. Getting that point across to colleagues in the business is not always an easy task. </description>
		<content:encoded><![CDATA[<p>We have to give customers a reason to be Dell advocates. Getting that point across to colleagues in the business is not always an easy task.</p>
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	<item>
		<title>By: Lhb2007</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-223935</link>
		<dc:creator>Lhb2007</dc:creator>
		<pubDate>Mon, 16 Aug 2010 12:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-223935</guid>
		<description>Great! Thank you for sharing!</description>
		<content:encoded><![CDATA[<p>Great! Thank you for sharing!</p>
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	</item>
	<item>
		<title>By: Jen Zingsheim</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-143394</link>
		<dc:creator>Jen Zingsheim</dc:creator>
		<pubDate>Wed, 29 Oct 2008 16:31:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-143394</guid>
		<description>A little late to the party here, but still think it&#039;s worth commenting...Kami Huyse of Communication Overtones and I, along with Susan Getgood, were having this very discussion back in August. I consider scalability social media&#039;s weakest point, ( http://is.gd/1U1L ). It&#039;s going to be interesting to see how communicators and PR pros approach the high-touch need of social media with reduced budgets, fewer staffers, etc. that are (or will be) a product of the economic downturn.

Jen</description>
		<content:encoded><![CDATA[<p>A little late to the party here, but still think it&#8217;s worth commenting&#8230;Kami Huyse of Communication Overtones and I, along with Susan Getgood, were having this very discussion back in August. I consider scalability social media&#8217;s weakest point, ( <a href="http://is.gd/1U1L" rel="nofollow">http://is.gd/1U1L</a> ). It&#8217;s going to be interesting to see how communicators and PR pros approach the high-touch need of social media with reduced budgets, fewer staffers, etc. that are (or will be) a product of the economic downturn.</p>
<p>Jen</p>
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	<item>
		<title>By: Jen Zingsheim</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-254597</link>
		<dc:creator>Jen Zingsheim</dc:creator>
		<pubDate>Wed, 29 Oct 2008 16:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-254597</guid>
		<description>A little late to the party here, but still think it&#039;s worth commenting...Kami Huyse of Communication Overtones and I, along with Susan Getgood, were having this very discussion back in August. I consider scalability social media&#039;s weakest point, ( http://is.gd/1U1L ). It&#039;s going to be interesting to see how communicators and PR pros approach the high-touch need of social media with reduced budgets, fewer staffers, etc. that are (or will be) a product of the economic downturn.

Jen</description>
		<content:encoded><![CDATA[<p>A little late to the party here, but still think it&#8217;s worth commenting&#8230;Kami Huyse of Communication Overtones and I, along with Susan Getgood, were having this very discussion back in August. I consider scalability social media&#8217;s weakest point, ( <a href="http://is.gd/1U1L" rel="nofollow">http://is.gd/1U1L</a> ). It&#8217;s going to be interesting to see how communicators and PR pros approach the high-touch need of social media with reduced budgets, fewer staffers, etc. that are (or will be) a product of the economic downturn.</p>
<p>Jen</p>
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	<item>
		<title>By: Doug Haslam &#187; Blog Archive &#187; Social Media Top 5: The Scarlet Letter B</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-142572</link>
		<dc:creator>Doug Haslam &#187; Blog Archive &#187; Social Media Top 5: The Scarlet Letter B</dc:creator>
		<pubDate>Fri, 24 Oct 2008 21:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-142572</guid>
		<description>[...] Brogan talks in detail about scaling social networks in this detailed post. Can social networks scale? Aren&#8217;t these supposed to be personalized interactions, and any [...]</description>
		<content:encoded><![CDATA[<p>[...] Brogan talks in detail about scaling social networks in this detailed post. Can social networks scale? Aren&#8217;t these supposed to be personalized interactions, and any [...]</p>
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	<item>
		<title>By: Scott Dodds</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-142252</link>
		<dc:creator>Scott Dodds</dc:creator>
		<pubDate>Thu, 23 Oct 2008 17:21:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-142252</guid>
		<description>I think the answer is that to scale community you need to bring more people up to the conversational level. A blog is very much a broadcast medium, One speaking to and interacting with Many. Find a way to move your conversation to a realm where members can converse with each other and more voices are heard. As it is with so much of social media, the best way to scale is to engage your members as part of the solution.</description>
		<content:encoded><![CDATA[<p>I think the answer is that to scale community you need to bring more people up to the conversational level. A blog is very much a broadcast medium, One speaking to and interacting with Many. Find a way to move your conversation to a realm where members can converse with each other and more voices are heard. As it is with so much of social media, the best way to scale is to engage your members as part of the solution.</p>
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	</item>
	<item>
		<title>By: Scott Dodds</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-254596</link>
		<dc:creator>Scott Dodds</dc:creator>
		<pubDate>Thu, 23 Oct 2008 17:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-254596</guid>
		<description>I think the answer is that to scale community you need to bring more people up to the conversational level. A blog is very much a broadcast medium, One speaking to and interacting with Many. Find a way to move your conversation to a realm where members can converse with each other and more voices are heard. As it is with so much of social media, the best way to scale is to engage your members as part of the solution.</description>
		<content:encoded><![CDATA[<p>I think the answer is that to scale community you need to bring more people up to the conversational level. A blog is very much a broadcast medium, One speaking to and interacting with Many. Find a way to move your conversation to a realm where members can converse with each other and more voices are heard. As it is with so much of social media, the best way to scale is to engage your members as part of the solution.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian Ellefritz</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-142148</link>
		<dc:creator>Brian Ellefritz</dc:creator>
		<pubDate>Wed, 22 Oct 2008 23:00:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-142148</guid>
		<description>And let&#039;s not forget the drab consequences of the FEAR of not scaling:  not trying.  I think companies will find their equilibrium over time but I&#039;ve seen many team simply not make the effort because they don&#039;t want to fail along the way by not being able to attend to the inquiries and needs of the community.</description>
		<content:encoded><![CDATA[<p>And let&#8217;s not forget the drab consequences of the FEAR of not scaling:  not trying.  I think companies will find their equilibrium over time but I&#8217;ve seen many team simply not make the effort because they don&#8217;t want to fail along the way by not being able to attend to the inquiries and needs of the community.</p>
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	<item>
		<title>By: Brian Ellefritz</title>
		<link>http://www.chrisbrogan.com/the-matter-of-scale/comment-page-2/#comment-254595</link>
		<dc:creator>Brian Ellefritz</dc:creator>
		<pubDate>Wed, 22 Oct 2008 23:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2873#comment-254595</guid>
		<description>And let&#039;s not forget the drab consequences of the FEAR of not scaling:  not trying.  I think companies will find their equilibrium over time but I&#039;ve seen many team simply not make the effort because they don&#039;t want to fail along the way by not being able to attend to the inquiries and needs of the community.</description>
		<content:encoded><![CDATA[<p>And let&#8217;s not forget the drab consequences of the FEAR of not scaling:  not trying.  I think companies will find their equilibrium over time but I&#8217;ve seen many team simply not make the effort because they don&#8217;t want to fail along the way by not being able to attend to the inquiries and needs of the community.</p>
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