Comments on: The Multi-Branded Human

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Hi,
Yes I believe economy plays the role in customer loyalty but with the economy looking like it's heading into a recession, people are tightening their belts and cutting back on all but the essentials.Make your company a necessity by building customer loyalty.

By: fittiings

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By: maherjimmy

maherjimmy — Thu, 12 Nov 2009 06:06:45 +0000

What I find fascinating is the gap that still exists between users and the technology..and I wonder if technology has to become really complex underneath to offer a really smooth seamless user experience. Curious about the implications of that for both the users and developers.
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By: Shannon Ehlers

Shannon Ehlers — Wed, 11 Nov 2009 05:01:58 +0000

I think that maybe we can look at this in a different way. It isn't uncommon for both Coke and Pepsi to advertise using similar media (billboards, for instance), perhaps even the same media property (Superbowl commercials spring to mind). Is this more ethical than Coke and Pepsi both implementing their social strategies using the “medium” of Chris?

By: neilkevin

neilkevin — Fri, 06 Nov 2009 11:10:26 +0000

Such a nice post! There is no doubt that focus is a key driver of business growth and historically almost all multi-brand groups have developed from one core brand that often will remain the major contributor to profitability for the group.
In order to determine if multiple brands is a trend, or was just considered a good idea at the time but in hindsight may be a disaster, it is worthwhile to consider why a company may consider operating another brand.

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By: Business Cards: Do Titles Matter? « People: Online & Offline

Business Cards: Do Titles Matter? « People: Online & Offline — Wed, 04 Nov 2009 04:47:07 +0000

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By: addytseng

addytseng — Tue, 03 Nov 2009 16:26:08 +0000

In reality I would probably avoid working/consulting for competing companies in the same area. I see myself as a integral package. I give my all. I cannot fence off one piece of knowledge or wisdom to be off limits....

Hm.. even as I type this, I take that back. We can, and we've all done that before. E.g. we've all successfully told ourselves not to let any biases or previous knowledge of a person/event affect our decision. We can temporarily fence off something that we know about so that it does not affect our decisions/conduct.

However, we have to keep reminding ourselves. It's easy to slip. And who can constantly track what goes on in the deep recesses of our minds? Not me! That's why I think Honesty is the best policy. It takes too much work to keep track of lies. It would drive me crazy!

By: Hugh Briss

Hugh Briss — Tue, 03 Nov 2009 16:10:00 +0000

Interesting point and you may be right. However, as a marketing professional I'd personally have a hard time using that to justify conflicts of interest and have just always chosen to never work for a competitor on any level, even if it's just to keep them comfortable.

Now, there is a time limit and I wouldn't decline an offer from a competitor of a previous company I'd worked for if a reasonable time had elapsed. Of course with large companies it's usually a moot point because they expect us to sign a non compete.

By: addytseng

addytseng — Tue, 03 Nov 2009 16:08:23 +0000

Exactly.
A lot of times we are “loyal” only because the cost of switching is too high….Inertia is one. We have no time to go learn another programming language, another device, another protocol.
Companies are also making it hard for us to switch – contracts, penalties, etc. etc.
We “stick around” also because inherently we don't like change.
All of that is not brand loyalty. More like imprisonment? lol

By: addytseng

addytseng — Tue, 03 Nov 2009 15:58:49 +0000

I agree that as consumers we are not obligated to be “loyal”. Companies cannot shame us if we switch brands.
If we somehow FEEL disloyal by checking out other brands, then it's all in our heads. We mature, we change, our needs change as we move through stages of life. Why do we feel guilty checking out new ideas, concepts and products?

I also like the quote “Do your duty, do not expect returns”. I can easily and freely recommend the same insight/strategy to 2 competing companies,… because neither are paying me. It's up to them to figure out how to implement. Once I accept payment…that's when it gets perplexing.

LOL What that tells me is I can never be a paid consultant. I love sharing ideas and brainwaves. I just cannot get paid. :-)