I also REALLY like the fact that your e-mail newsletters address me personally. I know that's part of the program you use, but it was something I noticed right away from the first one I read. It was like you were talking to me.

I also REALLY like the fact that your e-mail newsletters address me personally. I know that's part of the program you use, but it was something I noticed right away from the first one I read. It was like you were talking to me.

And yes, VRM is the way. (And there will be many VRM ways.)

Meanwhile, no CRM system will cut it. It's not just that they're dumb, or operate at companies that don't care. It's that they bear the entire burden of a “relationship” that isn't.

We need native relationship-burden-bearing tools on the customer's side. That's what we're working on at ProjectVRM. (Which is actually a collection of efforts, scattered mostly between the U.S. and the U.K.)

I read about something similar in a class a long time ago. It's possible they are trying to reinforce the reasons why you bought the Mac to address any buyers remorse.

In my class the example was how auto companies were addressing buyers remorse in their tv commercials which serve two purposes, the first being to attract new customers, the second to offset buyers remorse, and this was done by going through the attractive features

Nigel

Silly, silly, silly, Uncle Steve….c’mon…it’s not like I’m asking for a birthday gift or anything….

You would think Apple would polish their PR tactics a bit and say to their trusty, loyal clientele, “since you're our loyal customers, here is a sweet deal for your next computer/hardware purchase.”

After all, if they REALLY want to make Microsoft look 'bad,' in the PR department, let alone computer OS department (as indicated by the last few months' spate of 'hip-looking youngster'-vs-stuffy-beige-40-something' commercials), they need to hunker down next to their customers and lure a few more people into the ultra-hip Garden of Eden that is Apple, Inc., by doing the following:

1) Being very obvious about donating more than a few computers to underfunded schools. Not only would that incur instant good karma on their part towards the disadvantaged school districts who are floundering in this crappy economy, but it would further encourage the brand competitiveness that spurs on the brand loyalty they, as a company, would naturally desire. Win-win! ;-)

2) Include open-source software (read: Linux-compatible stuff) on their computers that encourages people (especially those in the 18-30 age group) to get their developer-geek on..something that Microsoft doesn't allow people to do within the OS they offer. (Mind you, I'm a Linux freak who is seriously considering a Mac solely for the 'Garage Band' music composition app. Linux is great, but they still don't really have much in the way for music comp apps that rock out, and I'm a LONG way from developing my own. But I thoroughly dislike Microsoft purely for their money-hogging anti-open-source business-ethics-principle. So Mac is my next viable option.)

Anyhow, those are my thoughts.

Peace and Crunchy Geekiness,
Kat ^.^