Comments on: The Old Advertising Merry Go Round http://www.chrisbrogan.com/the-old-advertising-merry-go-round/ Learn How Human Business Works - Beyond Social Media Thu, 18 Mar 2010 02:03:30 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Chris Halls http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132837 Chris Halls Mon, 01 Sep 2008 21:01:18 +0000 http://www.chrisbrogan.com/?p=2755#comment-132837 I think ads are fine when in context and providing they don't interfere with your message. You're providing useful info. and you deserve to be compensated. The trouble with the web is that so many people are clamouring for attention and the 'give it away for free' culture is the lowest level attractor there is (unless you actually pay people to read your stuff!) which means that we're all expected to be ad free in order to look bona-fide, genuine and honest. WEB2 has forged a new look and a friendlier way of presenting information to people (amongst other things) which has meant that we all expect information to be given freely. The trouble is, most of us need to earn a crust, so unless you're a philanthropic rich guy, I say don't be afraid to allow ads on your blog. Your blog is a good one, I really don't think you'll lose readers because of a few well placed and content targeted ads :-) I think ads are fine when in context and providing they don’t interfere with your message. You’re providing useful info. and you deserve to be compensated.

The trouble with the web is that so many people are clamouring for attention and the ‘give it away for free’ culture is the lowest level attractor there is (unless you actually pay people to read your stuff!) which means that we’re all expected to be ad free in order to look bona-fide, genuine and honest.

WEB2 has forged a new look and a friendlier way of presenting information to people (amongst other things) which has meant that we all expect information to be given freely. The trouble is, most of us need to earn a crust, so unless you’re a philanthropic rich guy, I say don’t be afraid to allow ads on your blog.

Your blog is a good one, I really don’t think you’ll lose readers because of a few well placed and content targeted ads :-)

]]> By: brendan mcnulty http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132499 brendan mcnulty Fri, 29 Aug 2008 06:42:21 +0000 http://www.chrisbrogan.com/?p=2755#comment-132499 I’m conflicted. I appreciated what you do here and I don’t think you should have to do it for free. As a visitor it doesn’t make a difference to me whether or not there is advertising on your blog (I don’t think it compromises your integrity). However the level of engagement that I will have with the advertising aside from branding will be minimal. I’m conflicted. I appreciated what you do here and I don’t think you should have to do it for free. As a visitor it doesn’t make a difference to me whether or not there is advertising on your blog (I don’t think it compromises your integrity). However the level of engagement that I will have with the advertising aside from branding will be minimal.

]]> By: Ryan http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132471 Ryan Thu, 28 Aug 2008 23:55:06 +0000 http://www.chrisbrogan.com/?p=2755#comment-132471 Get sponsored! You add so much value to your readers and there is no reason you shouldn't benefit in return. But you're right, do the single sponsor. Offset the expenses you incur in conferences, etc. where you ultimately are able to bring even more value to the reader. Get sponsored! You add so much value to your readers and there is no reason you shouldn’t benefit in return. But you’re right, do the single sponsor. Offset the expenses you incur in conferences, etc. where you ultimately are able to bring even more value to the reader.

]]> By: AV http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132320 AV Thu, 28 Aug 2008 07:32:28 +0000 http://www.chrisbrogan.com/?p=2755#comment-132320 I understand what Winer is saying and why some who have commented here think you have made the right choice. I have to admit that while I am not shopping when reading blogs, most of my impulse purchases end up happening then. Everything from fashion to restaurants to gadgets to random items. I love the people I read and the content they provide me, whatever their niche, and could never resent them for trying to monetize what they have to offer. Even a blogger has to eat. If I can help them by stopping for one minute and looking over ads to see whether there's anything interesting there, I will. I understand what Winer is saying and why some who have commented here think you have made the right choice. I have to admit that while I am not shopping when reading blogs, most of my impulse purchases end up happening then. Everything from fashion to restaurants to gadgets to random items. I love the people I read and the content they provide me, whatever their niche, and could never resent them for trying to monetize what they have to offer. Even a blogger has to eat. If I can help them by stopping for one minute and looking over ads to see whether there’s anything interesting there, I will.

]]> By: Michelle http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132296 Michelle Thu, 28 Aug 2008 02:35:44 +0000 http://www.chrisbrogan.com/?p=2755#comment-132296 Interesting discussion, Chris. Makes me laugh, I was following an odd thread off MSN about why more women were becoming terrorists and in the middle of the page was an Obama ad. While I'm not entering a political discussion here, it made me pause and question, is this the place he wants his ad to be? Anyway, you've got a great following and influence, who needs ads? Good choice, helps people focus on your thoughts and less on the dancing whatever in the right corner of the screen. Interesting discussion, Chris. Makes me laugh, I was following an odd thread off MSN about why more women were becoming terrorists and in the middle of the page was an Obama ad. While I’m not entering a political discussion here, it made me pause and question, is this the place he wants his ad to be? Anyway, you’ve got a great following and influence, who needs ads? Good choice, helps people focus on your thoughts and less on the dancing whatever in the right corner of the screen.

]]> By: Eric Holter http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132237 Eric Holter Wed, 27 Aug 2008 14:19:34 +0000 http://www.chrisbrogan.com/?p=2755#comment-132237 Hi Chris. I mentioned your decision in a comment on Nick O'Neill's post "The State of Social Advertising" (http://www.socialtimes.com/2008/08/the-state-of-social-advertising/?disqus_reply=1868038#comment-1868038). I think it's the right one. It shows respect to the advertiser and the reader. Hi Chris. I mentioned your decision in a comment on Nick O’Neill’s post “The State of Social Advertising” (http://www.socialtimes.com/2008/08/the-state-of-social-advertising/?disqus_reply=1868038#comment-1868038). I think it’s the right one. It shows respect to the advertiser and the reader.

]]> By: Geek Links - 08.27.08 : Wesley Donehue http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132219 Geek Links - 08.27.08 : Wesley Donehue Wed, 27 Aug 2008 12:02:27 +0000 http://www.chrisbrogan.com/?p=2755#comment-132219 [...] Chris Brogan | The Old Advertising Merry Go Round [...] [...] Chris Brogan | The Old Advertising Merry Go Round [...]

]]> By: Valto http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132201 Valto Wed, 27 Aug 2008 10:32:07 +0000 http://www.chrisbrogan.com/?p=2755#comment-132201 I agree with jon. It depend on what kind of sponsor you would get on board with your site. Ad's for selling is just one part of advertising, product and brand placement is another. If there is company that wants to be related to your "brand" then it don't necessary mean immediate sales, but building their own brand with your audience. I agree on the "sales ad's", most of us (readers) rarely click on ad's thinking we are now going to buy what's offered. However I think that also depend on what the blog is about. Like few of my friend have mobile tech oriented blogs where they do deep reviews on hardware, it's only natural there to have "sales ads" for places you could buy such a device. There was a great question about this ad subject in LinkedIn where I also did a post to my blog about my own answer. http://ratecards.net/blog/2008/08/26/online-ads-versus-other-media-ads/ I agree with jon. It depend on what kind of sponsor you would get on board with your site. Ad’s for selling is just one part of advertising, product and brand placement is another. If there is company that wants to be related to your “brand” then it don’t necessary mean immediate sales, but building their own brand with your audience.

I agree on the “sales ad’s”, most of us (readers) rarely click on ad’s thinking we are now going to buy what’s offered. However I think that also depend on what the blog is about. Like few of my friend have mobile tech oriented blogs where they do deep reviews on hardware, it’s only natural there to have “sales ads” for places you could buy such a device.

There was a great question about this ad subject in LinkedIn where I also did a post to my blog about my own answer.

http://ratecards.net/blog/2008/08/26/online-ads-versus-other-media-ads/

]]> By: Roger Kondrat http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132182 Roger Kondrat Wed, 27 Aug 2008 03:25:30 +0000 http://www.chrisbrogan.com/?p=2755#comment-132182 Food for thought a relevant video post about this issue. http://is.gd/1X1w Food for thought a relevant video post about this issue. http://is.gd/1X1w

]]> By: PR4Pirates http://www.chrisbrogan.com/the-old-advertising-merry-go-round/comment-page-1/#comment-132181 PR4Pirates Wed, 27 Aug 2008 03:24:53 +0000 http://www.chrisbrogan.com/?p=2755#comment-132181 I'd say take an ad, but not just from the highest bidder. Whomever your advertisers are should meet a minimum level of credibility. I’d say take an ad, but not just from the highest bidder. Whomever your advertisers are should meet a minimum level of credibility.

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