You don’t have to watch commercials on TV. You don’t need to participate in the sweepstakes. You can put your phone on the do not call registry. You’re not obligated to go out and buy my book. You don’t need to read my blog. You don’t have to follow me on Twitter.
Everything is optional. Everything is opt-in.
You (in this case, the consumer of things) has all the power. Use it wisely. Including, and here’s what’s on my mind today, the power to move on. If you don’t like something, move on. Forget about it. Talk about the thing you like. Why bother fixating on the things you don’t like?
One quick story and I’ll leave:
On my flight to Vegas, I sat next to a new friend from Maine, who worked at the Walmart distribution logistics center. He went on to talk about the millions each year that building paid his city in taxes, the 800 local jobs it supported, and how Walmart handled things during Hurricane Katrina. But what struck me was that I noticed that he watched my face intently the first time he said the word “Walmart” to see if I was a hater.
Every thing is an option.
Are you investing lots of energy into things you can move on from just as easily?
And you, marketer types, are you appreciating the relationship you have with the people who opt to receive your messaging, or are you beating them with it?
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