The Pollyanna Principles – video book review

May 10, 2009 · Comments

If you’re looking to get into fundraising and other non-profit work, The Pollyanna Principles: Reinventing “Nonprofit Organizations” to Create the Future of Our World is a pretty decent read. It’s a big part descriptive, and yet has lots of room to be prescriptive. You can’t just use it like a cookbook, but author Hildy Gottlieb makes the reading worth it.

It’s a very focused book, so not exactly a “meant for everyone” type of read, but as cause marketing and saving the world are in all our best interests, you might give it a read. It’s definitely got some points about living and conducting business in a more thoughtful way that we could all do to review.

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  • Zoe
    I've been following Hildy's blog for the past couple months, because she's truly got her pulse on the big shifts that need to happen in the nonprofit world. I have yet to get my hands on a copy of this book (harder to accomplish from here in Thailand!), but I'm certainly looking forward to the in-depth perspective.

    Thanks for the review!
  • Chris:
    You are terrific for getting the word out about the work we are doing!

    Being a "change the world" sort who uses social media, but who is not a techi by nature, I admit I came late to the Chris Brogan Fan Club (true confessions time!). It happened when I joined Twitter and started to get those wretched auto-DMs. Found your site and have been glued to it since. So having your review means much to me - best Mother's Day gift ever! :-)

    Once folks have read the book (thanks to your recommendation!), if your readers would like to dive into the movement to change the way the "nonprofit sector" does its work, I invite you and them to join me at http://HildyGottlieb.com

    Again, many thanks - I have watched as you do so much to change the world. Please know how much it is appreciated.
    Hildy
  • You are on it dear friend. Thank you kindly for putting this out there. On a similar note @Kenji_Onozawa @MattWoodget and I just finished a Seattle Social Media Profiles video and photo shoot where we name checked you as a leading example in Social Media for balancing Compassion and Commerce ... not that you need the cred ... but you do lead and teach well Chris.

    Thank you on behalf of our world Social Media Community ... and finding the balance between Compassion-Commerce and Sustainable Growth. The Earth and her children thanks you for all that you do. d3
  • This looks like something that perhaps Social Traffic can look into with regard to the social causes to be supported. Social Traffic is a BIG believer in saving the world and much effort has gone into, for example, Earth Day Birthday, which will be repeated each year. The idea there is engage ten people who will pledge to save $10 for their Earth Day Birthday donation AND to themselves engage ten people who will do EXACTLY the same thing. That is: Pledge to save $10, find ten more who'll do the same by pledging $10 and finding ten more who'll do the same. Given this type of matrix made up people known to religiously KEEP THEIR WORD, Social Traffic will be position to suggest charity for the pledge money to be contributed to and thus GIFT the EARTH with SIGNIFICANT financial contributions.

    Peace and Love,
    DeeJay
  • partywedo
    Thanks for the review...
    I sent a link to my son, who works as a philanthropy director at one of the non-profits who are working to change the world.
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