Comments on: The Real Meat of the Question http://www.chrisbrogan.com/the-real-meat-of-the-question/ Learn How Human Business Works - Beyond Social Media Sat, 20 Mar 2010 05:12:26 +0000 http://wordpress.org/?v=2.9 hourly 1 By: mlgreen8753 http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-188575 mlgreen8753 Wed, 19 Aug 2009 21:23:59 +0000 http://www.chrisbrogan.com/?p=3667#comment-188575 Skittles is getting a lot of publicity about their social media stunts and their wacky commercial advertisements like the one seen on <a href=http://www.adwido.com/view_content?vkey=a8260505a3f1b79f0a1b1b624071fdd0 rel="nofollow">Adwido</a>. They should give their PR people a raise. Skittles is getting a lot of publicity about their social media stunts and their wacky commercial advertisements like the one seen on Adwido. They should give their PR people a raise.

]]> By: mlgreen8753 http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-176203 mlgreen8753 Wed, 19 Aug 2009 16:23:59 +0000 http://www.chrisbrogan.com/?p=3667#comment-176203 Skittles is getting a lot of publicity about their social media stunts and their wacky <a href=http://www.adwido.com/view_content?vkey=a8260505a3f1b79f0a1b1b624071fdd0 rel="nofollow">commercial advertisements</a>. They should give their PR people a raise. Skittles is getting a lot of publicity about their social media stunts and their wacky commercial advertisements. They should give their PR people a raise.

]]> By: tojosan http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167584 tojosan Tue, 28 Apr 2009 02:05:20 +0000 http://www.chrisbrogan.com/?p=3667#comment-167584 I'm late to this post, but the answer is HECK YEAH! Ford is doing something innovative and fun, and really, it's not about social media success, but great idea success. It's not about the tools all that much really. It's about doing something different, and use these new tools if they fit.<br><br>As for me, there are plenty of ways that I see social networking/media could be used for local businesses and aren't on yet. Heck, they aren't reaching me and I live down the street. Because I don't get a paper, I don't get any information on them and wouldn't know where to go without googling. Then it's hit and miss assuming they even have a site up, and likely it just has a phone number to the store. A phone which some teenager is going to answer and barely be able to tell me if they even carry bolt size 12x.<br><br>Oh yeah, there's room for the new media and networking tools to bring prosperity, but mostly it involves skills and knowledge they already have that just needs a little leverage. I'm late to this post, but the answer is HECK YEAH! Ford is doing something innovative and fun, and really, it's not about social media success, but great idea success. It's not about the tools all that much really. It's about doing something different, and use these new tools if they fit.

As for me, there are plenty of ways that I see social networking/media could be used for local businesses and aren't on yet. Heck, they aren't reaching me and I live down the street. Because I don't get a paper, I don't get any information on them and wouldn't know where to go without googling. Then it's hit and miss assuming they even have a site up, and likely it just has a phone number to the store. A phone which some teenager is going to answer and barely be able to tell me if they even carry bolt size 12x.

Oh yeah, there's room for the new media and networking tools to bring prosperity, but mostly it involves skills and knowledge they already have that just needs a little leverage.

]]> By: I Support the Future of Sponsored Posts | Top Blogs | HotelsBooking.in.th http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167313 I Support the Future of Sponsored Posts | Top Blogs | HotelsBooking.in.th Thu, 23 Apr 2009 16:30:53 +0000 http://www.chrisbrogan.com/?p=3667#comment-167313 [...] you feature most The author Fiesta Movement? That’s sponsored marketing, too. I hit a opinion it’s feat to go [...] [...] you feature most The author Fiesta Movement? That’s sponsored marketing, too. I hit a opinion it’s feat to go [...]

]]> By: @JoshHurlock http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167209 @JoshHurlock Wed, 22 Apr 2009 08:04:35 +0000 http://www.chrisbrogan.com/?p=3667#comment-167209 Chris, thanks for the post. Although I do not have any statistics or know for sure, I would think social media would have to help a business sell more.<br><br>This is because social media helps to expand the know factor of a business and give more customers knowledge. More customers with knowledge can only mean more customers that go through and actually buy. Chris, thanks for the post. Although I do not have any statistics or know for sure, I would think social media would have to help a business sell more.

This is because social media helps to expand the know factor of a business and give more customers knowledge. More customers with knowledge can only mean more customers that go through and actually buy.

]]> By: Jim Littlefield http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167143 Jim Littlefield Tue, 21 Apr 2009 17:12:06 +0000 http://www.chrisbrogan.com/?p=3667#comment-167143 Success of a social media campaign is the same as any other marketing campaign. I have to connect with the problem their product seeks to solve. Using social media It goes beyond transportation but what transportation requirements do I have in common with others or "my tribe". In terms of social media, <strong>People consider and buy products they've see others use to solve similar problems.</strong> That's why I see so many SUVs in the school carpool line. Everybody else has one, I must need one too! (I don't and won't drive a SUV, see below) Though I am not currently in the market for a new car payment, the campaign didn't influence me because: 1. I didn't see anybody <a href="http://smallpasture.com/about" rel="nofollow">middle-age couples</a> with two young children. Everybody was younger than us without kids. Conclusion: <i>It must be a car for 20-somethings.</i> 2. I like station wagons because they have lots of cargo space, are safe, and fuel efficient. Conclusion: <i>Didn't see a wagon option, there must not be one.</i> 3. My other car is a 1996 Toyota Avalon which as been extraordinary reliable. If I shop for a sedan I'll likely return to Toyota again. Conclusion: <i>Nothing said about what make a Fiesta a better choice. I'll stick with what I already know.</i> Am I wrong? Success of a social media campaign is the same as any other marketing campaign. I have to connect with the problem their product seeks to solve. Using social media It goes beyond transportation but what transportation requirements do I have in common with others or “my tribe”. In terms of social media, People consider and buy products they’ve see others use to solve similar problems.

That’s why I see so many SUVs in the school carpool line. Everybody else has one, I must need one too! (I don’t and won’t drive a SUV, see below)

Though I am not currently in the market for a new car payment, the campaign didn’t influence me because:

1. I didn’t see anybody middle-age couples with two young children. Everybody was younger than us without kids. Conclusion: It must be a car for 20-somethings.
2. I like station wagons because they have lots of cargo space, are safe, and fuel efficient. Conclusion: Didn’t see a wagon option, there must not be one.
3. My other car is a 1996 Toyota Avalon which as been extraordinary reliable. If I shop for a sedan I’ll likely return to Toyota again. Conclusion: Nothing said about what make a Fiesta a better choice. I’ll stick with what I already know.

Am I wrong?

]]> By: Social Media – Is There a Payday? | Fresh Ideas http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167110 Social Media – Is There a Payday? | Fresh Ideas Tue, 21 Apr 2009 13:22:24 +0000 http://www.chrisbrogan.com/?p=3667#comment-167110 [...] Brogan, for one, may harbor some doubts, at least as it pertains to selling Ford Fiestas. His post, “The Real Meat of the Question” was spurred by the post, “Can Social Media Make Us Buy More Cars?,” in which Pete [...] [...] Brogan, for one, may harbor some doubts, at least as it pertains to selling Ford Fiestas. His post, “The Real Meat of the Question” was spurred by the post, “Can Social Media Make Us Buy More Cars?,” in which Pete [...]

]]> By: chrisbrogan http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167102 chrisbrogan Tue, 21 Apr 2009 12:19:01 +0000 http://www.chrisbrogan.com/?p=3667#comment-167102 Ford and the other car companies still need to advertise. Downturn or not, the businesses still have to function normally. Ford and the other car companies still need to advertise. Downturn or not, the businesses still have to function normally.

]]> By: Matt Tillotson http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167095 Matt Tillotson Tue, 21 Apr 2009 10:40:44 +0000 http://www.chrisbrogan.com/?p=3667#comment-167095 I'm a bit more skeptical. Ford's campaign feels very slick and we don't really know how much, if any, control Ford will have over the content. Isn't it better to find authentic fans and engage and promote them instead? Some thoughts here: http://www.matttillotson.com/matts_blog/2009/04/ford-motor-company-is-not-spending-your-tax-dollars-on-a-new-social-media-campaign-fiesta-movementthe-ford-motor-company-is.html I’m a bit more skeptical. Ford’s campaign feels very slick and we don’t really know how much, if any, control Ford will have over the content. Isn’t it better to find authentic fans and engage and promote them instead? Some thoughts here:

http://www.matttillotson.com/matts_blog/2009/04/ford-motor-company-is-not-spending-your-tax-dollars-on-a-new-social-media-campaign-fiesta-movementthe-ford-motor-company-is.html

]]> By: Dale Underwood http://www.chrisbrogan.com/the-real-meat-of-the-question/comment-page-1/#comment-167079 Dale Underwood Tue, 21 Apr 2009 02:20:55 +0000 http://www.chrisbrogan.com/?p=3667#comment-167079 We use a Blog (<a href="http://www.4equallogic.com" / rel="nofollow">4equallogic</a>) with a strong call to action of Self-Service Pricing to sell high-end Dell EqualLogic equipment for our company, Federal Appliance. Having a Social Media strategy without a conversion strategy is like setting up a free lemonade stand outside your store. The point is to get them IN the store on their terms, i.e. using inbound techniques. We use a <a href="http://www.echoquote.com" / rel="nofollow">Self-Service Pricing Tool</a> to allow interested prospects to see if they can afford our solutions; no email blasts. 100% inbound permission based responses with 70% resulting in sales ready leads. Our results since implementing the blog: $185,702,716 in Marketing Funnel Value Email Addresses Captured 2338 Budgetary Quotes Requested 2764 Budgetary Quotes Denied 324 Total Sales Ready Leads (Quotes Approved) 2439 Value of Approved Budgetary Quotes $185,702,716 See the <a href="http://www.echoquote.com/eqrstatsample.php" / rel="nofollow">Live Customer Report Here</a>No BS, it's live. Dale - Federal Appliance We use a Blog (4equallogic) with a strong call to action of Self-Service Pricing to sell high-end Dell EqualLogic equipment for our company, Federal Appliance. Having a Social Media strategy without a conversion strategy is like setting up a free lemonade stand outside your store. The point is to get them IN the store on their terms, i.e. using inbound techniques.

We use a Self-Service Pricing Tool to allow interested prospects to see if they can afford our solutions; no email blasts. 100% inbound permission based responses with 70% resulting in sales ready leads.

Our results since implementing the blog: $185,702,716 in Marketing Funnel Value

Email Addresses Captured 2338
Budgetary Quotes Requested 2764
Budgetary Quotes Denied 324
Total Sales Ready Leads (Quotes Approved) 2439
Value of Approved Budgetary Quotes $185,702,716

See the Live Customer Report HereNo BS, it’s live.

Dale – Federal Appliance

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