I have always had a passion for community and connecting people in this increasingly disconnected world. 20 years ago (long before social networking) I opened a coffeehouse in Orlando, Fl. I remember instinctually telling my staff on our first day of business that “it is not about the coffee” I wanted them to understand the importance of the “place” that I had created and they were about to become stewards of. I wanted to make sure that they understood how we were about to open the doors to this huge community of people who had never meet each other… until we created a place for them to gather. I love comment above that references the image of a “Tribe” Shortly after opening we all felt like we were part of a secret place that eventually even developed it's own subtle culture, language, and rituals.

Social media appears to have done the same thing in the virtual world with its effects spilling over into the physical realm. It is truly amazing to see how people connect with new friends, colleagues, mentors, and business through social media.

I will be opening a new business in a few months where we will push the limits of nurturing the ability for strangers to connect in a new physical and social media environment. To build a new “Tribe”. My dream would be to once again profoundly affect people by providing places throughout the country where anyone including isolated or disconnected people, can easily meet others and develop new relationships.

I sold the coffeehouse business 10 years ago…. and shortly after that, it closed. To this day, eventhough I live thousands of miles away, I stumble on conversations online and off where people talk about what a profound affect my businesses had on their life and who they connected with and how there is an emptiness now that it is gone.

This has fueled my passion to start UNION!

One things reads very true: Social Media so called “experts” have forgotten the point behind creating a social network, which is the people factor. Whoever it was that said the secret is knowing WHY we create our networks (to help people) had it all right.

I have read a thousand blogs about how we can monetize social media, but sadly, very few like this one that points out, in its not so subtle way, that social networking is our tool to bring some sort of change to the world. We can, through the power of technology, touch someone on the other side of the world and change their perspective as they change ours. We can use our knowledge to bring resolution to problems that can change the lives of others.

Or we can use it to try and sell 2 for 1 nights at the nearest Holiday Inn and a free sample of Viagra.

Your choice. I am opting for life changing.

One things reads very true: Social Media so called “experts” have forgotten the point behind creating a social network, which is the people factor. Whoever it was that said the secret is knowing WHY we create our networks (to help people) had it all right.

I have read a thousand blogs about how we can monetize social media, but sadly, very few like this one that points out, in its not so subtle way, that social networking is our tool to bring some sort of change to the world. We can, through the power of technology, touch someone on the other side of the world and change their perspective as they change ours. We can use our knowledge to bring resolution to problems that can change the lives of others.

Or we can use it to try and sell 2 for 1 nights at the nearest Holiday Inn and a free sample of Viagra.

Your choice. I am opting for life changing.

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I am new to twitter… well I guess we all are so I found this really insightful.