Comments on: The Small Talk of All Brands http://www.chrisbrogan.com/the-small-talk-of-all-brands/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 12:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lemonade diet http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-188800 lemonade diet Sun, 04 Oct 2009 13:14:55 +0000 http://www.chrisbrogan.com/?p=3541#comment-188800 Great question!<br><br>Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing. Great question!

Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing.

]]> By: lemonade diet http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-180055 lemonade diet Sun, 04 Oct 2009 08:14:55 +0000 http://www.chrisbrogan.com/?p=3541#comment-180055 Great question!<br><br>Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing. Great question!

Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing.

]]> By: Give Me a Big Powerful Brand & I Would Dominate | The Indy Awesome Blog http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-165346 Give Me a Big Powerful Brand & I Would Dominate | The Indy Awesome Blog Mon, 30 Mar 2009 13:17:41 +0000 http://www.chrisbrogan.com/?p=3541#comment-165346 [...] I was reading a post over at Chris Brogan’s blog about how Pepsi could use social media to get their message to their customers and I got to thinking and I came up with a realization; if I had a say in the marketing of a big [...] [...] I was reading a post over at Chris Brogan’s blog about how Pepsi could use social media to get their message to their customers and I got to thinking and I came up with a realization; if I had a say in the marketing of a big [...]

]]> By: Jason Falls http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-164760 Jason Falls Mon, 23 Mar 2009 20:34:23 +0000 http://www.chrisbrogan.com/?p=3541#comment-164760 Your post leads down the path I've been arguing for a while - that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don't really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I've preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won't move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we'll never really know. Your post leads down the path I’ve been arguing for a while – that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don’t really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I’ve preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won’t move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we’ll never really know.

]]> By: JasonFalls http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-268693 JasonFalls Mon, 23 Mar 2009 20:34:00 +0000 http://www.chrisbrogan.com/?p=3541#comment-268693 Your post leads down the path I've been arguing for a while - that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don't really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I've preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won't move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we'll never really know. Your post leads down the path I’ve been arguing for a while – that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don’t really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I’ve preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won’t move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we’ll never really know.

]]> By: JasonFalls http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-268694 JasonFalls Mon, 23 Mar 2009 20:34:00 +0000 http://www.chrisbrogan.com/?p=3541#comment-268694 Your post leads down the path I've been arguing for a while - that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don't really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I've preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won't move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we'll never really know. Your post leads down the path I’ve been arguing for a while – that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don’t really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I’ve preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won’t move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we’ll never really know.

]]> By: Tom Pastre http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-164748 Tom Pastre Mon, 23 Mar 2009 16:55:10 +0000 http://www.chrisbrogan.com/?p=3541#comment-164748 Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they're doing the right thing, won't have a bad moment, and will receive pleasure, even if it's a small dose, every time they drink a Pepsi, eat at McD's, brush with Crest, etc. Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they’re doing the right thing, won’t have a bad moment, and will receive pleasure, even if it’s a small dose, every time they drink a Pepsi, eat at McD’s, brush with Crest, etc.

]]> By: Tom Pastre http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-268691 Tom Pastre Mon, 23 Mar 2009 16:55:00 +0000 http://www.chrisbrogan.com/?p=3541#comment-268691 Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they're doing the right thing, won't have a bad moment, and will receive pleasure, even if it's a small dose, every time they drink a Pepsi, eat at McD's, brush with Crest, etc. Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they’re doing the right thing, won’t have a bad moment, and will receive pleasure, even if it’s a small dose, every time they drink a Pepsi, eat at McD’s, brush with Crest, etc.

]]> By: Tom Pastre http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-268692 Tom Pastre Mon, 23 Mar 2009 16:55:00 +0000 http://www.chrisbrogan.com/?p=3541#comment-268692 Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they're doing the right thing, won't have a bad moment, and will receive pleasure, even if it's a small dose, every time they drink a Pepsi, eat at McD's, brush with Crest, etc. Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they’re doing the right thing, won’t have a bad moment, and will receive pleasure, even if it’s a small dose, every time they drink a Pepsi, eat at McD’s, brush with Crest, etc.

]]> By: Ryan Miller http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-2/#comment-164736 Ryan Miller Mon, 23 Mar 2009 13:54:37 +0000 http://www.chrisbrogan.com/?p=3541#comment-164736 Chris, I don't know if Pepsi's PodCast Playground presence at SXSW directly sold more beverages. But I do think that Experience Branding is super important and works, when the marriage is right. For instance, I don't know if Firestone Tires' PodCast Playground would work. There is no even an indirect line between the activity (PodCasting) and Tires. You could argue that Pepsi doesn't have a strong tie either, but I think they have tried to brand themselves more as hip, young, 'The Choice of a New Generation' - and so sponsoring a podcast experience may tie in. Could Coke have done the same thing - possibly. But off the top of my head I think of Coke as being branded more as 'classic' 'old school' (and that's not a bad thing). Point is, if that experience can be tied to the brand it may work. Plus, if people are putting out tons of content from SXSW, it can't hurt to have lots of Pepsi logos in the bg. Chris,

I don’t know if Pepsi’s PodCast Playground presence at SXSW directly sold more beverages. But I do think that Experience Branding is super important and works, when the marriage is right. For instance, I don’t know if Firestone Tires’ PodCast Playground would work. There is no even an indirect line between the activity (PodCasting) and Tires.
You could argue that Pepsi doesn’t have a strong tie either, but I think they have tried to brand themselves more as hip, young, ‘The Choice of a New Generation’ – and so sponsoring a podcast experience may tie in.
Could Coke have done the same thing – possibly. But off the top of my head I think of Coke as being branded more as ‘classic’ ‘old school’ (and that’s not a bad thing).

Point is, if that experience can be tied to the brand it may work. Plus, if people are putting out tons of content from SXSW, it can’t hurt to have lots of Pepsi logos in the bg.

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