Comments on: The Small Talk of All Brands http://www.chrisbrogan.com/the-small-talk-of-all-brands/ Learn How Human Business Works - Beyond Social Media Wed, 17 Mar 2010 10:08:04 +0000 http://wordpress.org/?v=2.9 hourly 1 By: lemonade diet http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-188800 lemonade diet Sun, 04 Oct 2009 13:14:55 +0000 http://www.chrisbrogan.com/?p=3541#comment-188800 Great question!<br><br>Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing. Great question!

Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing.

]]> By: lemonade diet http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-180055 lemonade diet Sun, 04 Oct 2009 08:14:55 +0000 http://www.chrisbrogan.com/?p=3541#comment-180055 Great question!<br><br>Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing. Great question!

Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing.

]]> By: Give Me a Big Powerful Brand & I Would Dominate | The Indy Awesome Blog http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-165346 Give Me a Big Powerful Brand & I Would Dominate | The Indy Awesome Blog Mon, 30 Mar 2009 13:17:41 +0000 http://www.chrisbrogan.com/?p=3541#comment-165346 [...] I was reading a post over at Chris Brogan’s blog about how Pepsi could use social media to get their message to their customers and I got to thinking and I came up with a realization; if I had a say in the marketing of a big [...] [...] I was reading a post over at Chris Brogan’s blog about how Pepsi could use social media to get their message to their customers and I got to thinking and I came up with a realization; if I had a say in the marketing of a big [...]

]]> By: Jason Falls http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164760 Jason Falls Mon, 23 Mar 2009 20:34:23 +0000 http://www.chrisbrogan.com/?p=3541#comment-164760 Your post leads down the path I've been arguing for a while - that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don't really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I've preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won't move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we'll never really know. Your post leads down the path I’ve been arguing for a while – that much of social media activity (and even advertising for that matter) is not easy to measure. I love the statisticians and metric folks who say a billboard has this much impact and a mention on a certain blog has that much impact. But the truth is they don’t really know unless you define success as an exact measure (like impressions or clicks, etc.). But am I going to walk away from SXSW and buy Pepsi? Yes. Am I going to do so because of their activity at SXSW? Probably not. I’ve preferred Pepsi over Coke and others for years. While the Pepsi area at SXSW gave me more of a swell of pride over one of my favorite brands getting actively involved in the social media space, it won’t move the dial on sales for me personally. Will it for others? As much as I love Katie Payne and the rest of the measurement folks, we’ll never really know.

]]> By: Tom Pastre http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164748 Tom Pastre Mon, 23 Mar 2009 16:55:10 +0000 http://www.chrisbrogan.com/?p=3541#comment-164748 Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they're doing the right thing, won't have a bad moment, and will receive pleasure, even if it's a small dose, every time they drink a Pepsi, eat at McD's, brush with Crest, etc. Reminding is a way to keep the comfort level high in a brand. Constant small talk reassures the user that they’re doing the right thing, won’t have a bad moment, and will receive pleasure, even if it’s a small dose, every time they drink a Pepsi, eat at McD’s, brush with Crest, etc.

]]> By: Ryan Miller http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164736 Ryan Miller Mon, 23 Mar 2009 13:54:37 +0000 http://www.chrisbrogan.com/?p=3541#comment-164736 Chris, I don't know if Pepsi's PodCast Playground presence at SXSW directly sold more beverages. But I do think that Experience Branding is super important and works, when the marriage is right. For instance, I don't know if Firestone Tires' PodCast Playground would work. There is no even an indirect line between the activity (PodCasting) and Tires. You could argue that Pepsi doesn't have a strong tie either, but I think they have tried to brand themselves more as hip, young, 'The Choice of a New Generation' - and so sponsoring a podcast experience may tie in. Could Coke have done the same thing - possibly. But off the top of my head I think of Coke as being branded more as 'classic' 'old school' (and that's not a bad thing). Point is, if that experience can be tied to the brand it may work. Plus, if people are putting out tons of content from SXSW, it can't hurt to have lots of Pepsi logos in the bg. Chris,

I don’t know if Pepsi’s PodCast Playground presence at SXSW directly sold more beverages. But I do think that Experience Branding is super important and works, when the marriage is right. For instance, I don’t know if Firestone Tires’ PodCast Playground would work. There is no even an indirect line between the activity (PodCasting) and Tires.
You could argue that Pepsi doesn’t have a strong tie either, but I think they have tried to brand themselves more as hip, young, ‘The Choice of a New Generation’ – and so sponsoring a podcast experience may tie in.
Could Coke have done the same thing – possibly. But off the top of my head I think of Coke as being branded more as ‘classic’ ‘old school’ (and that’s not a bad thing).

Point is, if that experience can be tied to the brand it may work. Plus, if people are putting out tons of content from SXSW, it can’t hurt to have lots of Pepsi logos in the bg.

]]> By: Christopher S. Penn http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164722 Christopher S. Penn Mon, 23 Mar 2009 11:35:44 +0000 http://www.chrisbrogan.com/?p=3541#comment-164722 Here is how you determine social media's ROI: "How did you hear about us?" or "What made you purchase today?" If the answer is never any of the social media channels, then you're wasting your time. Here is how you determine social media’s ROI:

“How did you hear about us?” or “What made you purchase today?”

If the answer is never any of the social media channels, then you’re wasting your time.

]]> By: Veroniica12 http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164709 Veroniica12 Mon, 23 Mar 2009 08:01:45 +0000 http://www.chrisbrogan.com/?p=3541#comment-164709 Great question! Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing. Great question!

Social Media is, by nature, engaging. The challenge is how to make this engagement genuine, rather than repetitive and numbing.

]]> By: Josh Hurlock http://twitter.com/JoshHurlock http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164703 Josh Hurlock http://twitter.com/JoshHurlock Mon, 23 Mar 2009 05:23:20 +0000 http://www.chrisbrogan.com/?p=3541#comment-164703 Chris, I believe small talk is important to an extent. A great amount of small talk shows that a business has not progressed much with the brand. For example, Pepsi does not need to constantly small talk customers. Nonetheless, I feel that small talk is needed here and there. This small talk should serve as a subtle reminder and make sure to not go overboard. Chris,

I believe small talk is important to an extent. A great amount of small talk shows that a business has not progressed much with the brand. For example, Pepsi does not need to constantly small talk customers. Nonetheless, I feel that small talk is needed here and there. This small talk should serve as a subtle reminder and make sure to not go overboard.

]]> By: Marketing Convergence | Mike McCready http://www.chrisbrogan.com/the-small-talk-of-all-brands/comment-page-1/#comment-164675 Marketing Convergence | Mike McCready Sun, 22 Mar 2009 20:57:59 +0000 http://www.chrisbrogan.com/?p=3541#comment-164675 [...] The Small Talk of All Brands (chrisbrogan.com) [...] [...] The Small Talk of All Brands (chrisbrogan.com) [...]

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