January 27, 2010 12 Comments

The Social Media Pie – over on OPEN Forum

I wrote a piece called Slicing Your Social Media Pie over at the American Express OPENForum. It might appeal to your time management selves. : ) I am writing there weekly for all of 2010. Hope you swing by.

Slicing Your Social Media Pie.

Related posts:

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  3. Using Social Networking and Media Offline
  4. What I Want a Social Media Expert to Know
  5. Define a Social Media System for Yourself

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    Hi,
    Very informative post.And right now, social media is quite sound and very profitable for most industries and lots of users.I would say it’s all enjoyable. I’d love the opportunity…

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    I really like this post, Chris. Very straightforward and to the point, yet it's creative and full of good info. :)

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    The key to social media is engagement and focusing on the people factor. Positive communication and relevant audience engagement will help these efforts be more effective. Nice post!Once this environment runs its course like so many before, a lot of businesses and organizations will need more leaders and workers in the coming decades.I absolutely agree on the limitations of text as a fundraising tool as you outline above and caution about its shiny newness – the next new, new thing – for nonprofits to focus on rather than focus on relationship building.

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    What you put into life is what you get out of it. It makes sense social media is the same. Very insightful and creative!

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  • Steve

    Great post as always, Chris. But, I'm already a fan of yours.

    I think you are spot on in simplifying participation to three basic practices. There's probably a rainbow of sub-topics under each of the three slices of pie. But one slice, in particular, has a peculiar flavor; The “communication” slice. Allow me to clarify…

    If I create and publish interactive content, and folks “communicate” in response to that content, my “time” obligation increases. After all, it seems rude if I don't reply to those who comment on my creations.

    Add this in; If I “communicate” with others (comment on their blog posts, forum posts, articles such as this, etc.) and they reply back… my “time” obligation increases even more as I would need to reply back if needed (which is likely.)

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    I would testify that those are good problems to have, in so much as it indicates interest on some level and creates opportunity for me to be present within my market.

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    There are three basic components to social media: listening, creating, and communicating. That's it. Listening is how you find out what people are saying about you, your competitors, your community, and whatever else matters.

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    It makes sense social media is the same. Very insightful and creative!