Comments on: The Tricky Path of Brand Relationships http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/ Learn How Human Business Works - Beyond Social Media Sat, 20 Mar 2010 15:24:56 +0000 http://wordpress.org/?v=2.9 hourly 1 By: I Support the Future of Sponsored Posts | Top Blog http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-167045 I Support the Future of Sponsored Posts | Top Blog Mon, 20 Apr 2009 20:18:04 +0000 http://www.chrisbrogan.com/?p=3349#comment-167045 [...] hit cursive most content marketing a lot it seems. Heck, I’ve shapely conception of my consort on the aim that it’s what comes [...] [...] hit cursive most content marketing a lot it seems. Heck, I’ve shapely conception of my consort on the aim that it’s what comes [...]

]]> By: Guia de uso do Twitter para Empresas - Parte 3 « Noticiare http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-164251 Guia de uso do Twitter para Empresas - Parte 3 « Noticiare Wed, 18 Mar 2009 09:47:16 +0000 http://www.chrisbrogan.com/?p=3349#comment-164251 [...] A parte complicada das relações de marca [...] [...] A parte complicada das relações de marca [...]

]]> By: Beth Pinson http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-162570 Beth Pinson Fri, 27 Feb 2009 18:37:59 +0000 http://www.chrisbrogan.com/?p=3349#comment-162570 Make the customer excited. With the economy tight, the customer is in charge and they want to be excited. Businesses have to meet customers on a level that makes them feel engaged. Walter Pinson speaks on this in his blog <a href="http://www.walterpinson.com/index.php/2009/02/hyundai-schools-us-on-relationship-marketing/" rel="nofollow">Hyundai schools us on Relationship Marketing</a> Make the customer excited. With the economy tight, the customer is in charge and they want to be excited. Businesses have to meet customers on a level that makes them feel engaged. Walter Pinson speaks on this in his blog Hyundai schools us on Relationship Marketing

]]> By: Social Media Marketing- The 10 Commandments of Social Media Marketing | SocialMediaBlogster.com http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-162525 Social Media Marketing- The 10 Commandments of Social Media Marketing | SocialMediaBlogster.com Fri, 27 Feb 2009 01:44:50 +0000 http://www.chrisbrogan.com/?p=3349#comment-162525 [...] Tricky Path of Brand Relationships [...] [...] Tricky Path of Brand Relationships [...]

]]> By: Natasha Wescoat http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-162358 Natasha Wescoat Wed, 25 Feb 2009 01:55:13 +0000 http://www.chrisbrogan.com/?p=3349#comment-162358 I think it's a conscience issue. If we feel like we are free to say what we wish, and the product empowers us, we are always more likely to share with others or shout at the rooftops. Direct benefits to advertising and word of mouth seems to be the antithesis to sharing something you love. It's almost like we're being TOLD to share, rather than welcomed...to share. Regardless of the good intentions of advertising incentive programs. I think it’s a conscience issue. If we feel like we are free to say what we wish, and the product empowers us, we are always more likely to share with others or shout at the rooftops. Direct benefits to advertising and word of mouth seems to be the antithesis to sharing something you love. It’s almost like we’re being TOLD to share, rather than welcomed…to share. Regardless of the good intentions of advertising incentive programs.

]]> By: Brand Evangelist: Great Marketing Tool | The Marketing Eggspert http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-162021 Brand Evangelist: Great Marketing Tool | The Marketing Eggspert Fri, 20 Feb 2009 15:51:04 +0000 http://www.chrisbrogan.com/?p=3349#comment-162021 [...] Chris Brogan talks about The Tricky Path of Brand Relationships [...] [...] Chris Brogan talks about The Tricky Path of Brand Relationships [...]

]]> By: app http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-161921 app Thu, 19 Feb 2009 15:06:44 +0000 http://www.chrisbrogan.com/?p=3349#comment-161921 What's funny is how some people react to celebrity endorsements of product & services. I am not sure if James Earl Jones did anything to increase the number of people that saw Verizon favorably, but I know a number of people that felt that him taking that job lowered their opinion of him. They lost a lot of respect for him for endorsing a product and attaching his name, face, & voice to it. They felt he was better than that and taking a job like that was beneath him. What’s funny is how some people react to celebrity endorsements of product & services.

I am not sure if James Earl Jones did anything to increase the number of people that saw Verizon favorably, but I know a number of people that felt that him taking that job lowered their opinion of him. They lost a lot of respect for him for endorsing a product and attaching his name, face, & voice to it. They felt he was better than that and taking a job like that was beneath him.

]]> By: Susan Weinschenk http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-161833 Susan Weinschenk Wed, 18 Feb 2009 22:49:50 +0000 http://www.chrisbrogan.com/?p=3349#comment-161833 I have a chapter in my book about social validation and another about similarity. People look to others to know what to do (esp. if there is uncertainty). I think some of what you are talking about here is about this concept of social validation. People listen to other people, especially if they think they are similar to them. On the other hand, people don't really know why they do what they do (another chapter in my book). But they like to think they do, so they make up reasons for their own behavior. Advertising works, and people buy what celebrities say they should... The answers to your survey questions might not match real behavior during the buying process. I have a chapter in my book about social validation and another about similarity. People look to others to know what to do (esp. if there is uncertainty). I think some of what you are talking about here is about this concept of social validation. People listen to other people, especially if they think they are similar to them. On the other hand, people don’t really know why they do what they do (another chapter in my book). But they like to think they do, so they make up reasons for their own behavior. Advertising works, and people buy what celebrities say they should… The answers to your survey questions might not match real behavior during the buying process.

]]> By: app http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-161717 app Tue, 17 Feb 2009 18:48:33 +0000 http://www.chrisbrogan.com/?p=3349#comment-161717 Whether anyone wants to admit it or not, consumers have a vested interest in the success of products & services that they use and feel strongly positive about. If these products fail due to bad marketing, the consumer loses what they love. And in some cases, that can be quite painful. Word of mouth advertising <b>can</b> make up for poor marketing when enough consumers that love a particular product tell others about it. Anyone that loves a product and out of their own free will tells others about it, without any thought of monetary compensation, still hopes to receive compensation, in the form of continued product availability, even if this thought is only lying just below the conscious surface. For most, this is enough compensation and they consider their endorsement an investment in their own consumer happiness. And for many, accepting money in exchange for an endorsement somehow may imply (subconsciously?) that they would rather have the money than the product, itself. These feelings may partly be the basis for the mistrust of paid endorsements in general, as if to say that if you accept money you don't really love the product. (also goes hand-in-hand with the general mistrust of people that trade words for money, is that being paid to say anything also equals being paid to lie) But I wonder if they would feel the same about bragging about their favorite toothpaste, if the company offered them a years supply of the product they love as compensation. Would they trust a celebrity endorsement if the compensation wasn't money and was product, instead? Would that have any effect on the consumer's perceived integrity of the endorser? <i>BTW: Thank you very much for this article. Between this one and a recent conversation with my daughter about providing free advertising for lesser known products she loves, on Facebook, I managed to squeeze a <a href="http://cranialsoup.blogspot.com/2009/02/what-do-you-love.html" rel="nofollow">related blog post</a> out of it.</i> Whether anyone wants to admit it or not, consumers have a vested interest in the success of products & services that they use and feel strongly positive about.

If these products fail due to bad marketing, the consumer loses what they love. And in some cases, that can be quite painful.

Word of mouth advertising can make up for poor marketing when enough consumers that love a particular product tell others about it.

Anyone that loves a product and out of their own free will tells others about it, without any thought of monetary compensation, still hopes to receive compensation, in the form of continued product availability, even if this thought is only lying just below the conscious surface.

For most, this is enough compensation and they consider their endorsement an investment in their own consumer happiness. And for many, accepting money in exchange for an endorsement somehow may imply (subconsciously?) that they would rather have the money than the product, itself.

These feelings may partly be the basis for the mistrust of paid endorsements in general, as if to say that if you accept money you don’t really love the product. (also goes hand-in-hand with the general mistrust of people that trade words for money, is that being paid to say anything also equals being paid to lie)

But I wonder if they would feel the same about bragging about their favorite toothpaste, if the company offered them a years supply of the product they love as compensation. Would they trust a celebrity endorsement if the compensation wasn’t money and was product, instead? Would that have any effect on the consumer’s perceived integrity of the endorser?

BTW: Thank you very much for this article. Between this one and a recent conversation with my daughter about providing free advertising for lesser known products she loves, on Facebook, I managed to squeeze a related blog post out of it.

]]> By: Financial advice | Finance Articles http://www.chrisbrogan.com/the-tricky-path-of-brand-relationships/comment-page-1/#comment-161674 Financial advice | Finance Articles Tue, 17 Feb 2009 15:22:13 +0000 http://www.chrisbrogan.com/?p=3349#comment-161674 [...]  The Tricky Path of Brand RelationshipsPosted by hajjflemings via Backtype   [...] [...]  The Tricky Path of Brand RelationshipsPosted by hajjflemings via Backtype   [...]

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