Comments on: The Way I Wish Advertising Worked http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/ Learn How Human Business Works - Beyond Social Media Fri, 19 Mar 2010 11:33:39 +0000 http://wordpress.org/?v=2.9 hourly 1 By: I Want Word-of-Mouth Advertising Balanced with Traditional Advertising « Print Design http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/comment-page-1/#comment-134365 I Want Word-of-Mouth Advertising Balanced with Traditional Advertising « Print Design Thu, 11 Sep 2008 22:03:34 +0000 http://www.chrisbrogan.com/?p=2779#comment-134365 [...] Brogan has a video on his blog (http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/) from John Chow that shows Chow eating at a crab shack in Washington state. This kind of [...] [...] Brogan has a video on his blog (http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/) from John Chow that shows Chow eating at a crab shack in Washington state. This kind of [...]

]]> By: Booklet Printing | PrintPlace http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/comment-page-1/#comment-134363 Booklet Printing | PrintPlace Thu, 11 Sep 2008 21:54:50 +0000 http://www.chrisbrogan.com/?p=2779#comment-134363 I have to disagree with you here. I love seafood, but that video did not make me want to go to the Crab Pot. Maybe it’s because I like shrimp and there was plenty of shrimp left on the table, but it didn’t do much for me. If he would have explained how good the crab tasted, then maybe. I think a well-designed and shot commercial video would work better in this case. I have to disagree with you here. I love seafood, but that video did not make me want to go to the Crab Pot. Maybe it’s because I like shrimp and there was plenty of shrimp left on the table, but it didn’t do much for me. If he would have explained how good the crab tasted, then maybe. I think a well-designed and shot commercial video would work better in this case.

]]> By: IMNJ http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/comment-page-1/#comment-134145 IMNJ Wed, 10 Sep 2008 20:13:49 +0000 http://www.chrisbrogan.com/?p=2779#comment-134145 I personally think it had nothing to do with John other than a referral. If you have a great (or in this case extremely appetizing) product a referral does wonders. Lara - For the record I think John does have celebrity status in the blogging community, but that is just one blogger opinion. I personally think it had nothing to do with John other than a referral. If you have a great (or in this case extremely appetizing) product a referral does wonders.

Lara – For the record I think John does have celebrity status in the blogging community, but that is just one blogger opinion.

]]> By: Lara, The Data Digger http://www.chrisbrogan.com/the-way-i-wish-advertising-worked/comment-page-1/#comment-133437 Lara, The Data Digger Mon, 08 Sep 2008 00:32:09 +0000 http://www.chrisbrogan.com/?p=2779#comment-133437 Ahh but advertising DOES work that way. How do you think Dolce & Gabana sells cheap sunglasses for $500 a pair? The tabloids photograph the celebrity of the moment; said celebrity is wearing a pair of designer sunglasses-given to them as a "gift" no less. Fans of noted celebrity flock to the store to buy the designer sunglasses. Isn't that what Oscar night is all about? Designers long to have a celebrity wear their creation down the red carpet. Why? The audience will catapult the designer into famedom. Up and coming company wants to market its product. They just happen to make a cheap poor tasting Vodka. Company does in depth market research. They want to target a specific demographic. They choose Pdiddy to be their spokesperson. Slap an outrageous price tag on the product. Advertise to Pdiddy's fans. Stores cannot keep the Vodka on the shelves. Perhaps I missed what you saw but John Chow did not convince me to go to the Crab Pot. In my lil blip o'the world, steamed blue crabs, oysters and clams are a specialty. I am very familiar with seafood feasts. Ok so maybe that makes me a food snob. I am more inclined to think John Chow did not have the "celebrity" status for me. Now, if Chris Brogan said I should go..... Ahh but advertising DOES work that way. How do you think Dolce & Gabana sells cheap sunglasses for $500 a pair? The tabloids photograph the celebrity of the moment; said celebrity is wearing a pair of designer sunglasses-given to them as a “gift” no less. Fans of noted celebrity flock to the store to buy the designer sunglasses.

Isn’t that what Oscar night is all about? Designers long to have a celebrity wear their creation down the red carpet. Why? The audience will catapult the designer into famedom.

Up and coming company wants to market its product. They just happen to make a cheap poor tasting Vodka. Company does in depth market research. They want to target a specific demographic. They choose Pdiddy to be their spokesperson. Slap an outrageous price tag on the product. Advertise to Pdiddy’s fans. Stores cannot keep the Vodka on the shelves.

Perhaps I missed what you saw but John Chow did not convince me to go to the Crab Pot. In my lil blip o’the world, steamed blue crabs, oysters and clams are a specialty. I am very familiar with seafood feasts. Ok so maybe that makes me a food snob. I am more inclined to think John Chow did not have the “celebrity” status for me. Now, if Chris Brogan said I should go…..

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