The Writing Practice

Chris Brogan signing books Where do you get your ideas for your blog? I get this question a lot. Do you? The question is a bit more telling than the answer, I’m afraid. You see, I have more topics and ideas than I have time to write about. I write two or three posts every time I sit down, and lately, I write a bit for a book at the same time, so that I can give you original book content as well as original daily post content. How is it done?

It’s practice. Practice the verb, in this case.

The Spark of an Idea

Last night, Kat and I were at Ruby Foos in Manhattan for dinner after a movie. The server, Jenna, was pretty good at her job, but when it came time to try and sell us dessert, I noticed a flaw in her service. She said, “Do you think you’re going to have room for dessert?”

The answer to this should always be no. To say yes is to say that you’re gluttonous. It also isn’t very appealing. It requires more questions.

Instead, if Jenna had said, “We make the most amazing molten chocolate cake here,” I might have raised an eyebrow. Even if chocolate isn’t my thing, my head would immediately go to the dessert I wanted, but then I’d already be shopping for it. Make sense?

There. That’s the spark of an idea. Just a little moment in time with a server at a restaurant, and I have something to talk about: suggestive selling and the benefit of leading your prospect.

Sparks are everywhere. We just have to look for them. I look every day. Need more help? Use your phone’s camera. Snap weird things that you see. I write many blog posts based on weird photos that I snap.

From Spark to Fire

Having a good idea is one thing. Turning it into a blog post is another. If you want the complete rundown of what I do each time, check out 27 blogging secrets I’ve given you here. In short, for a blog post to be useful, it has to be useful to more people than yourself.

Fires start when you get them in many minds. If I share something of interest to me, that might only stay a smoldering spark in my head. If I share something that you can run with, now we’re talking. That’s the goal. Always look for ways to turn your spark into a fire that will fuel other people’s imaginations and set them to burning with new ideas.

The Actual Practice of Writing

I’m writing this to you while I’m waiting for someone to get some webinar software rebooted. I find time like this everywhere. I wrote about this in 2006 when I covered time quilting. The thing is, you have to practice writing when you can. I don’t think it’s good enough to say, “I’ll write every morning,” or “I’ll write after the kids go to bed.” When I say this, I understand that you have to find time where you can, but the actual practice of writing is something I want you to try doing all the time.

How?

Think about pieces to write. Jot notes about those pieces. Record little snips of audio or leave yourself voicemail or write on the back of receipts. Whatever you can do, think about what you’re going to write.

Grab paragraphs where you can. I’m writing this paragraph in the back of a town car in the Lincoln Tunnel in New York City. This piece of writing has officially been crafted in three places (I started in an airplane).

Read other people’s stuff. This actually counts as writing practice, provided you read as a writer, and then develop what you need to do to make your writing better from it.

Publish often. Another place where our practice falls down is that we keep tons of drafts of things around, but never publish. Here’s the truth: If it’s not out there, it doesn’t count as much. (Journal keepers, I don’t mean you. Put down the purple pitchforks.) Get your work out there onto the web, onto blogs, into the hands of other people, whatever. Get it out there. The more you publish, the more people will take swings at it, the more people will riff off it, the more you’ll get the chance to get feedback.

If At First You Don’t Succeed

I spent a good chunk of my life believing I was destined to be a fiction author. The moment I threw that away, I found great success writing my blog and then writing a New York Times bestseller. Life throws curveballs. Don’t forget that the practice of writing might lead you somewhere you didn’t anticipate. Be open to this as much as you’re open to anything else in your experiences. You’ll sometimes surprise yourself.

And keep writing. Keep practicing. Keep trying new things. The only way to improve is to work with it, to practice, to learn from what others are saying about you, to learn what you think about others.

So, Practice

And in that practice, share what you find. Okay? Do you find that when you share what you’ve learned it helps you and others? I do. Maybe you will, too. And I hope you share it with us.

What else? What did I miss? What can you add to this?

Photo credit C.C. Chapman

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  • TaylorEllwood

    Good article on writing. I agree with all of your points.

  • ralphcarlson

    Reading this post, it occurs to me that instead of dedicating a time slot to post writing, each minute is contributing to the development of stories, lessons, expostulations, etc. Those need to be captured real time and then developed in free moments. Rather than spinning the posts out of abstract thinking, they grow from life experiences and observations.

  • http://www.roarcorps.com/ JIll

    These are great points Chris – The only thing I can add is don't get really stuck on perfection. Perfection can be a great limiter and when we get stuck in the perfection rut nothing happens. So I say – go for it and fine tune along the way.

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  • http://abovethestatic.wordpress.com/ Steve

    Very timely Chris, Doc, and other contributors to the idea sparking process, thank you! The resources and reading material are coming thick and fast for me but blending them with real-world ideas and getting everything down on paper/processor has been an almost overwhelming challenge.

    I like the approach of free form notes, written from a base subject and allowing unfiltered thoughts to flow onto the page. Even if it doesn't lead to a specific piece on that subject, I find it an amazing way to get the creative juices flowing which then leads into more coherent writing. It also spins off new subject bases from which to repeat the process.

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  • http://www.thriftier.com.au/ mobile phone

    I often see things that I try describe in my head. I like to play with words and develop the scene from different aspects, like taking a series of photographs with various pieces in focus. It’s fun in a lonely, creepy observer sort of way. However, I don’t have my computer with me often enough to get it down while I am in the moment. Sometimes I have wished that I could refer back, but it’s not there. I think I will take your advice and practice putting it to paper – ugh, writer’s cramp.

  • http://digitalmarketingbeat.wordpress.com/ Jessica Lewis

    Thanks Chris! I really enjoyed your post. As I was half way through reading it I jumped onto my blog to jot down some ideas for my next post. I like your point “Sparks are everywhere. We just have to look for them.” I get excited when I am out at an event and realize that it has inspired me to write on my blog.

    Jessica

  • http://www.ahfblog.com/ Awareness Home Funding

    Hey Chris, i got your name from watching a video by Lewis Howes where he references you as an inspiration to him – i see why. We’re new to this as many are. We’re having the problem of too many ideas to blog about so i hope this article and your list of 27 ideas helps us focus. Thanks

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  • luisbotero

    Excellent guide and advise Chris. Thanks a lot for your visit

  • http://twitter.com/oliviarabe Olivia Haist Rabe

    As a new blogger, this post was so encouraging to read. I loved hearing where you were writing each section. In my head I imagine all the bloggers that I love sitting down in a big, peaceful office with a view as the words flow easily onto the screen – this made me feel better! Thank you–

  • http://www.christinegreen.com/blog/ Christine Green

    Chris,
    I’m like you – I can’t write often enough or fast enough to cover all my ideas. I have a running list of at least 50 partially written blog articles. I add to this list constantly. I get ideas everywhere and now use Reqall http://www.reqall.com/ to record my ideas. It is the best thing since sliced bread and it’s free! You call a phone number and dictate your idea and it is transcribed to text and sent to you in an email. It saves me so much time! I used to call my own voice mail and leave myself messages that I then had to jot down and put somewhere. Now I can cut and paste from the email.

    I think the “practice” is also about viewing the world from many perspectives, having great curiosity, a certain level of awareness and working the creative thinking muscles. Thanks for your thoughts!

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  • spinhead

    “Hands busy. Mind Free.”

    Watched a PBS thing about how our minds work, and they confirmed that the most creative thinking happens unintentionally, when we're idling mentally.

    I like to vacuum; the white noise blocks the sounds, inside my head and out. With a big enough house, when you're done you realise you've had all kinds of creative thoughts.

  • spinhead

    I used to suffer from this when I listened to great guitar players. I put off practicing guitar for 15 years because I just knew I couldn't be like them.

    Then, I stopped believing I couldn't, and started believing I could, and suddenly, all those great guitarists became an inspiration instead of frustration.

  • spinhead

    “You can't wait around until someone thinks you might be good enough”

    Exactly. You don't need anyone's permission to be a writer, or to say whatever needs saying. Completion over perfection.

  • spinhead

    It clarifies your thinking to try to make a genuine case for something you don't believe. I wouldn't publish something I didn't believe, but there's another angle: you can always write 'but what if . . . ?'

    If everyone's writing about Seth's new book, write (and maybe even publish) a post about, “But what if being a linchpin is a bad idea?” and explore possible alternatives. Again, it forces you to clarify your own perspective. Telling yourself a different story is a great way to move toward abundance thinking and openness toward new ideas.

  • spinhead

    Although it's written for fiction writers, Francine Prose's “Reading Like a Writer” is a good overview of how to shift your perspective like this

    http://en.wikipedia.org/wiki/Reading_Like_a_Writer

  • spinhead

    I had another question, Elizabeth: “denial that I am a writer”

    How did you do that? (I can't picture it.)

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  • http://elizabethpottsweinstein.com ElizabethPW

    Hum, hard to explain. This year is the first time where I understand that one of my primary modes of communicating (and inspiring, and everything else I do) is through writing. And that I'm creative, and that's why people are attracted to me (among other reasons). Funny, I can't write very well about writing, eh?

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  • http://zrdavis.com/ TheGoodBadger

    Chris,

    I just recently stumbled upon (not to be confused with Stubleupon) your blog. I'm glad I did. You're good at what you do. Thanks for doing it.

    I used to be a human being who is slowly evolving into a professional blogger machine. I enjoy writing, I've been building a blog for almost two years now, and only recently have I started to reap any of the extrinsic benefits (including a beautiful gf – really). I'm not sure if others will be able to use this advice, but my greatest practice for blogging has little to do with writing or reading (although they undoubtedly help). My greatest asset comes in the form of my lack of apprehension. I'm very opinionated and have trained my brain make sense of the world in my own fashion, not through society's norms. Obviously strong opinions without any knowledge basis makes for a bad situation (see: president US President #43), however a fear of standing out, or trying new things instantly terminates great ideas. Taking a chance, is often where people fail. So many blogs are simply too vanilla because they repackage other people's content. It's like eating at Taco Bell, you can order different shapes, but the ingredients are all the same. I challenge all aspiring Chris Brogan's to push themselves. I challenge all aspiring Chris Brogans to drop their guard. I challenge all aspiring Chris Brogans to do something new. I want a more eclectic blogosphere. I want the Bacon Explosion (google it if you don't know).

    I am going to challenge myself to start using paragraphs correctly.

    Zach

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  • http://www.yuregininsesi.com yuregininsesi

    I thought the article was good at exploring that idea of “these kids today!!” I hear it a lot over at Schoolcraft and it makes me nuts. I mean I would love it if all my students “got it” and were putting 100% into everything we did in class, but they have lives. I mean I know many of them that work 40 hours a week, have 4 or 5 classes, and some even have families to support. They are doing the best they can and some of them know they are being pulled in way too many directions. The younger ones who live in the dorms are just that, young. I know when I was that age I did the work but didn’t get how it would impact my life and why I needed to do it all. Yes there are those who don’t care, but that does not mean they are our students. Its like my parents would tell me “in my day” and I really try not to say that becuase it sends the message that somehow I’m not good enough or work hard enough. Each generation has their issues to deal with, as adults we can hear about what the younger ones are going through but never really know.

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  • JessRenae

    Thank you for your sound advice. I often use the time excuse when it comes to my writing practice – I say I’ll write before my son wakes up but then he wakes up early, or I plan to write after he goes to bed but then my brain is tired and fuzzy. I spend plenty of my work day wishing I was writing, so I love your idea of jotting down even one sentence, whenever I can. Many times I have written a few stanzas of poetry while standing at my work bench; those slips of paper are somewhere. I’ve never been published, though I’ve sent out a few pieces and received rejections, and your words are a nice encouragement to keep trying.
    Since I started a master’s program last year, hoping to learn everything I could about writing and improving my craft, I’ve become more observant of the world around me. I pay attention to the light, the sounds, and the smells. I watch people, how they stand, what they say, and how they dress. I agree that ideas are everywhere, and slowly I am developing the habit of scribbling ideas when they come (unless my toddler is with me and issuing demands in rapid succession so that I forget not only what I was thinking but that I actually have the ability to think at all – and on that note – I’ve developed a game with my son where I get him engaged in looking around and pointing out what he sees so that he can be a keen observer as well – and maybe give me a moment to get that idea on paper).
    But back to the topic at hand. I appreciate how you’ve drilled the idea of practice in this blog, I believe it is the most important step someone can take to becoming a better writer. Reading others’ work is a close second.
    Your advice about publishing is something I definitely need to hear. I never shared my writing with anyone but family before starting the writing program at my local university, and sharing that first story with my class made me shake and sweat, and even get a little light-headed. But the more feedback I received the better my writing became, and the better my writing became, the more I wanted to practice.

    • Sanggyeji

      I agree of your ideas too, I have the same prablem, everytime and everyday I alwayse keeping say myself tha today I will do write even several sentences or few words would be better than nothing, but never hapend to write, I also try to write emails, so that I can practice to write, but again after write and answer few emails, than go back again with nothing.

  • http://www.slymarketing.com Jens P. Berget

    I’m trying to do what you do when it comes to writing. Earlier, I was writing in the morning and after the kids go to sleep. But not anymore.

    What I would really like to know is if you have a notebook (an mobile device) or something with you at all times? If you’re going to be writing at every opportunity you probably need to be prepared?

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    I’ve become more observant of the world around me. I pay attention to the light, the sounds, and the smells. I watch people, how they stand, what they say, and how they dress. I agree that ideas are everywhere, and slowly I am developing the habit of scribbling ideas when they come (unless my toddler is with me and issuing demands in rapid succession so that I forget not only what I was thinking but that I actually have the ability to think at all – and on that note – I’ve developed a game with my son where I get him engaged in looking around and pointing out what he sees so that he can be a keen observer as well – and maybe give me a moment to get that idea on paper).