October 17, 2007 12 Comments

Thinking About Information

Found this one through Robert Scoble’s Link Blog citing Jon Burg’s Future Visions site. It says a lot about how we think about information, especially in how we categorize it, and how we might be under-selling the way we make media on the web.

One point of finding and sharing YouTube videos is to share what’s IN the video. The other point, which some of you might have already caught, is showing how blogs and media and all these tools work together to communicate information without you having to go seek it.

Consider: Scoble reads all his blogs. He highlights ones he likes. I read his highlights. I select ones I want to re-highlight. Occasionally, I pull something out and post about it. You read it. You can then re-post, highlight, add, manipulate, or forget what you’ve just consumed.

Information, especially in the ways we use it on the web, is alive, movable, and if you’ve got it all set up right, comes to you without much heavy lifting.

Related posts:

  1. Organizing and Thinking
  2. Information Design Meets Music Video
  3. The Dangers of Fast Thinking
  4. Thinking Blogger or Writing Blogger

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  • http://flatworldblog.com Travis

    I think that last part – information coming to you without much heavy lifting – is where there’s room for a lot of innovation. Right now, I have to go find the information I want initially, and then set it up to come to me. I want something to suggest information for me, know if I read it and enjoy it, and learn how to better find information for me.

  • http://flatworldblog.com Travis

    I think that last part – information coming to you without much heavy lifting – is where there’s room for a lot of innovation. Right now, I have to go find the information I want initially, and then set it up to come to me. I want something to suggest information for me, know if I read it and enjoy it, and learn how to better find information for me.

  • http://feeds.feedburner.com/personalbrandingblog Dan Schawbel

    This is really creative. They could use some EMC data storage ;)

  • http://feeds.feedburner.com/personalbrandingblog Dan Schawbel

    This is really creative. They could use some EMC data storage ;)

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  • http://bloodcarter.wordpress.com/ Vladislav Chernyshov

    That’s amazing…I’ve never thought what way…Hmm…

    Yahoo maintained CATEGORIES on the web.
    Then search engines came and people can search by keywords.

    Now people themselves maintain CATEGORIES by tagging (tag = category).

    So what?…

  • http://bloodcarter.wordpress.com/ Vladislav Chernyshov

    That’s amazing…I’ve never thought what way…Hmm…

    Yahoo maintained CATEGORIES on the web.
    Then search engines came and people can search by keywords.

    Now people themselves maintain CATEGORIES by tagging (tag = category).

    So what?…

  • http://jburg.typepad.com/future jon burg

    Hey Vlad, the point is that information is no longer presented in a shelved environment, it is organic and living. Think about your local supermarket. You see the items they want you to see. You’re far more likely to see items on display at the end of the aisle. You’re shopping in a controlled physical environment with access and awareness (to a more limited extent) being tightly controlled by the store manager.

    Digital media however doesn’t live in a controlled or limited environment. The only structure it has is the structure we give it through artificial hierarchies, links and tags.

    We access and discover information is a wholly different manner. And as our digital experience transitions into a semantic expereince that bridges our browser based, mobile, email, gaming and traditional media this meta-structure will continue to evolve. Sphere is already delivering the a limited semantic experience based on the content and not the tags. The next gen of RSS readers will incorporate APML, an OPML (RSS subscription aggregate file) format that includes recommendations based on the behaviors of others.

    Our entire information ecosystem has changed.

    And it will change again.

    And as marketers, end users, advertisers, sales people, technologists and hobbyists, this will change our business and our lives.

  • http://jburg.typepad.com/future jon burg

    Hey Vlad, the point is that information is no longer presented in a shelved environment, it is organic and living. Think about your local supermarket. You see the items they want you to see. You’re far more likely to see items on display at the end of the aisle. You’re shopping in a controlled physical environment with access and awareness (to a more limited extent) being tightly controlled by the store manager.

    Digital media however doesn’t live in a controlled or limited environment. The only structure it has is the structure we give it through artificial hierarchies, links and tags.

    We access and discover information is a wholly different manner. And as our digital experience transitions into a semantic expereince that bridges our browser based, mobile, email, gaming and traditional media this meta-structure will continue to evolve. Sphere is already delivering the a limited semantic experience based on the content and not the tags. The next gen of RSS readers will incorporate APML, an OPML (RSS subscription aggregate file) format that includes recommendations based on the behaviors of others.

    Our entire information ecosystem has changed.

    And it will change again.

    And as marketers, end users, advertisers, sales people, technologists and hobbyists, this will change our business and our lives.

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    THINKING ABOUT INFORMATION?!