Then there is the G2 value – market intelligence. Why rely on one editor to determine the next hot column or article? Why not tap into 16 million readers and amateur naturalists?

I suspect this is just a matter of time. The print will always have a place in the definition of a timeless brand. With the growth of online magazines and newspapers are discovering they can publish so much more than “what fits” in the constrained print environment. Now, with the rise in social media, they will catch on to the “We Are Smarter Than Me” potential and add a whole new dimension to their brand – and history.

Good question Chris – thanks for the effort!

Then there is the G2 value – market intelligence. Why rely on one editor to determine the next hot column or article? Why not tap into 16 million readers and amateur naturalists?

I suspect this is just a matter of time. The print will always have a place in the definition of a timeless brand. With the growth of online magazines and newspapers are discovering they can publish so much more than “what fits” in the constrained print environment. Now, with the rise in social media, they will catch on to the “We Are Smarter Than Me” potential and add a whole new dimension to their brand – and history.

Good question Chris – thanks for the effort!

The real trick, as others have said, is that the audience who is still receiving these magazines aren’t that multimedia or social media savvy. Most probably don’t go to their magazine’s site. Even if they allowed User Generated Content, most users wouldn’t know how to create it in order to participate.

Since the behemoths of the print world are slow to join the social media world, first THEY would need to be taught what it is before they could offer it attractively enough to entice their readers to participate. I think the real key to getting social media and internet novices into the online world is by planting someone within their existing community to take them by the hand and show them what to do and explain why they should bother doing it.

The real trick, as others have said, is that the audience who is still receiving these magazines aren’t that multimedia or social media savvy. Most probably don’t go to their magazine’s site. Even if they allowed User Generated Content, most users wouldn’t know how to create it in order to participate.

Since the behemoths of the print world are slow to join the social media world, first THEY would need to be taught what it is before they could offer it attractively enough to entice their readers to participate. I think the real key to getting social media and internet novices into the online world is by planting someone within their existing community to take them by the hand and show them what to do and explain why they should bother doing it.

The real trick, as others have said, is that the audience who is still receiving these magazines aren’t that multimedia or social media savvy. Most probably don’t go to their magazine’s site. Even if they allowed User Generated Content, most users wouldn’t know how to create it in order to participate.

Since the behemoths of the print world are slow to join the social media world, first THEY would need to be taught what it is before they could offer it attractively enough to entice their readers to participate. I think the real key to getting social media and internet novices into the online world is by planting someone within their existing community to take them by the hand and show them what to do and explain why they should bother doing it.