I get the opportunity to read a lot of books, and I haven’t been doing a great job of putting up my reviews in a timely fashion. Here are three different books that I’ve read lately, that I recommend for you to consider:
Advertising 2.0
Tracy Tuten’s Advertising 2.0 had a lot for me to consider. She has lots of stats that you can use for your own presentations and proof points, but she also has some different ideas on the value of virtual worlds, for instance. I admit that the #1 thing I took from the book was how to appreciate the work being done in virtual worlds. I’m usually pretty bearish on that stuff. Worth checking out.
Secrets of Social Media Marketing
I think Paul Gillin’s Secrets of Social Media Marketing does a great job of giving us more than the lay of the land in this book. He gives great case studies, wonderful stories, and he engages with a lot of the current best thinkers in the space. These things all make this book a must for the bookshelf, and I recommend it. Paul’s a friend and business partner in the New Marketing Summit, but above that, he’s a well-respected thinker in this space.
Buyology
I really enjoyed Buyology by Martin Lindstrom. I guess it’s because I’m on this whole “change behaviors” kick thanks to Baskind, but this book is solid. My Mom stole this book before I could read it, but I thwarted her. I read another copy. Really, essentially, the book drags you deep into the “huh, I wouldn’t have thought of it that way, but…” space.
I can recommend all these books. Swing by your library. Bug your neighbors. Ask someone to get you one for Thanksgiving. But check them all out.
What are you reading these days?
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