One of the most interesting points in the book was that a logo coupled with a sound not only makes it more memorable, but it actually causes people to prefer it more.

Brad Brooks

One of the most interesting points in the book was that a logo coupled with a sound not only makes it more memorable, but it actually causes people to prefer it more.

Brad Brooks

It’s interesting that Chris Anderson came to roughly the same conclusions several years later in his book ‘The Long Tail’.

I have these (well-used) books in my collection and would recommend them highly.

It’s interesting that Chris Anderson came to roughly the same conclusions several years later in his book ‘The Long Tail’.

I have these (well-used) books in my collection and would recommend them highly.

When I worked in Corp. America, I saw firsthand how customers say one thing–and do another. During a market research onsite visit with a customer, one said “…I make buying decisions based on topnotch service. Not on price.” And then in a few weeks told our sales person, “I did not choose you because your price was higher.”

Humm…the elusive “customer insight”.
I’m also going to read, Branding is for Cows, based on your recommendation.

Cynthia Trevino

When I worked in Corp. America, I saw firsthand how customers say one thing–and do another. During a market research onsite visit with a customer, one said “…I make buying decisions based on topnotch service. Not on price.” And then in a few weeks told our sales person, “I did not choose you because your price was higher.”

Humm…the elusive “customer insight”.
I’m also going to read, Branding is for Cows, based on your recommendation.

Cynthia Trevino