Comments on: True Return on Investment http://www.chrisbrogan.com/true-return-on-investment/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 12:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: chrisbrogan http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-1526 chrisbrogan Wed, 16 Aug 2006 02:56:32 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-1526 All good points. For me, personally, the answer is that I've yet to figure out how to monetize appropriately. My current premise for that is very close to PodShow and probably TPN, with some slight modifications, and with my BIG differentiator and difference of opinion being EDITORIAL INVOLVEMENT. To me, having Executive Producers that guide and shape the podcasts, and growing shows that are a lot more "considered" will eventually pay off. On the other side, my goal is to shift away from the ground being covered, and launch repeatably into new verticals that aren't well captured. It's the same thing Scoble talked about months ago. It's the same thing Hugh GapingVoid Hugh talked about. Tech on tech just isn't the whole game. Game. Hmm. A game podcast for board games might be fun. Sooz? All good points.

For me, personally, the answer is that I’ve yet to figure out how to monetize appropriately. My current premise for that is very close to PodShow and probably TPN, with some slight modifications, and with my BIG differentiator and difference of opinion being EDITORIAL INVOLVEMENT. To me, having Executive Producers that guide and shape the podcasts, and growing shows that are a lot more “considered” will eventually pay off.

On the other side, my goal is to shift away from the ground being covered, and launch repeatably into new verticals that aren’t well captured. It’s the same thing Scoble talked about months ago. It’s the same thing Hugh GapingVoid Hugh talked about. Tech on tech just isn’t the whole game.

Game. Hmm. A game podcast for board games might be fun. Sooz?

]]> By: chrisbrogan http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-232314 chrisbrogan Wed, 16 Aug 2006 02:56:00 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-232314 All good points. For me, personally, the answer is that I've yet to figure out how to monetize appropriately. My current premise for that is very close to PodShow and probably TPN, with some slight modifications, and with my BIG differentiator and difference of opinion being EDITORIAL INVOLVEMENT. To me, having Executive Producers that guide and shape the podcasts, and growing shows that are a lot more "considered" will eventually pay off. On the other side, my goal is to shift away from the ground being covered, and launch repeatably into new verticals that aren't well captured. It's the same thing Scoble talked about months ago. It's the same thing Hugh GapingVoid Hugh talked about. Tech on tech just isn't the whole game. Game. Hmm. A game podcast for board games might be fun. Sooz? All good points.

For me, personally, the answer is that I’ve yet to figure out how to monetize appropriately. My current premise for that is very close to PodShow and probably TPN, with some slight modifications, and with my BIG differentiator and difference of opinion being EDITORIAL INVOLVEMENT. To me, having Executive Producers that guide and shape the podcasts, and growing shows that are a lot more “considered” will eventually pay off.

On the other side, my goal is to shift away from the ground being covered, and launch repeatably into new verticals that aren’t well captured. It’s the same thing Scoble talked about months ago. It’s the same thing Hugh GapingVoid Hugh talked about. Tech on tech just isn’t the whole game.

Game. Hmm. A game podcast for board games might be fun. Sooz?

]]> By: Christopher Penn, Financial Aid Podcast http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-1525 Christopher Penn, Financial Aid Podcast Wed, 16 Aug 2006 02:41:30 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-1525 Okay, with all due respect, I call bull on the intangible argument. Yes, absolutely, podcasting brings lots of intangibles, establishes a conversation, etc. But podcasts can also have a very real, very valuable, very sustainable ROI. Case #1: The Financial Aid Podcast. Using affiliate links and specially purchased domain names, I can track the number of loans that my show generates. I'm currently projecting between $5M and $8M in loans. Case #2: Podshow. Love them or hate them, they're generating sponsors and money. Case #3: TPN has a slew of shows it wants, because it believes advertisers will pay for the content. Can you have a financially successful podcast that has measurable ROI? Absolutely. If you don't - why not? What's preventing you from making that jump that will allow your passion to be your vocation? Christopher S. Penn Daily financial aid internet radio on demand, no iPod required http://www.FinancialAidPodcast.com Got iTunes? http://www.FinancialAidPodcast.com/subscribe/ Okay, with all due respect, I call bull on the intangible argument. Yes, absolutely, podcasting brings lots of intangibles, establishes a conversation, etc. But podcasts can also have a very real, very valuable, very sustainable ROI.

Case #1: The Financial Aid Podcast. Using affiliate links and specially purchased domain names, I can track the number of loans that my show generates. I’m currently projecting between $5M and $8M in loans.

Case #2: Podshow. Love them or hate them, they’re generating sponsors and money.

Case #3: TPN has a slew of shows it wants, because it believes advertisers will pay for the content.

Can you have a financially successful podcast that has measurable ROI? Absolutely. If you don’t – why not? What’s preventing you from making that jump that will allow your passion to be your vocation?

Christopher S. Penn
Daily financial aid internet radio on demand, no iPod required
http://www.FinancialAidPodcast.com
Got iTunes? http://www.FinancialAidPodcast.com/subscribe/

]]> By: Christopher Penn, Financial Ai http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-232313 Christopher Penn, Financial Ai Wed, 16 Aug 2006 02:41:00 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-232313 Okay, with all due respect, I call bull on the intangible argument. Yes, absolutely, podcasting brings lots of intangibles, establishes a conversation, etc. But podcasts can also have a very real, very valuable, very sustainable ROI. Case #1: The Financial Aid Podcast. Using affiliate links and specially purchased domain names, I can track the number of loans that my show generates. I'm currently projecting between $5M and $8M in loans. Case #2: Podshow. Love them or hate them, they're generating sponsors and money. Case #3: TPN has a slew of shows it wants, because it believes advertisers will pay for the content. Can you have a financially successful podcast that has measurable ROI? Absolutely. If you don't - why not? What's preventing you from making that jump that will allow your passion to be your vocation? Christopher S. Penn Daily financial aid internet radio on demand, no iPod required http://www.FinancialAidPodcast.com Got iTunes? http://www.FinancialAidPodcast.com/subscribe/ Okay, with all due respect, I call bull on the intangible argument. Yes, absolutely, podcasting brings lots of intangibles, establishes a conversation, etc. But podcasts can also have a very real, very valuable, very sustainable ROI.

Case #1: The Financial Aid Podcast. Using affiliate links and specially purchased domain names, I can track the number of loans that my show generates. I’m currently projecting between $5M and $8M in loans.

Case #2: Podshow. Love them or hate them, they’re generating sponsors and money.

Case #3: TPN has a slew of shows it wants, because it believes advertisers will pay for the content.

Can you have a financially successful podcast that has measurable ROI? Absolutely. If you don’t – why not? What’s preventing you from making that jump that will allow your passion to be your vocation?

Christopher S. Penn
Daily financial aid internet radio on demand, no iPod required
http://www.FinancialAidPodcast.com
Got iTunes? http://www.FinancialAidPodcast.com/subscribe/

]]> By: Laura Allen http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-1524 Laura Allen Wed, 16 Aug 2006 00:46:02 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-1524 Chris: You are building a community of like-minded individuals. Do what you love and the ROI will follow. I don't think that is true for everyone, I do think it is true for you. :) laura Chris:
You are building a community of like-minded individuals. Do what you love and the ROI will follow. I don’t think that is true for everyone, I do think it is true for you.
:)
laura

]]> By: Anonymous http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-232312 Anonymous Wed, 16 Aug 2006 00:46:00 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-232312 Chris: You are building a community of like-minded individuals. Do what you love and the ROI will follow. I don't think that is true for everyone, I do think it is true for you. :) laura Chris:
You are building a community of like-minded individuals. Do what you love and the ROI will follow. I don’t think that is true for everyone, I do think it is true for you.
:)
laura

]]> By: chrisbrogan http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-1522 chrisbrogan Tue, 15 Aug 2006 22:22:31 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-1522 Ben-- Thanks. I've enjoyed meeting you, so that's a great return right there. I've benefitted from your advice. Will-- I love that. "I'm currently making business." That's perfect, really! Email me about your new job? Eric-- I wish I didn't have to have a cliffhanger. I just haven't heard back form the source of the news. Ben– Thanks. I’ve enjoyed meeting you, so that’s a great return right there. I’ve benefitted from your advice.

Will– I love that. “I’m currently making business.” That’s perfect, really! Email me about your new job?

Eric– I wish I didn’t have to have a cliffhanger. I just haven’t heard back form the source of the news.

]]> By: chrisbrogan http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-232311 chrisbrogan Tue, 15 Aug 2006 22:22:00 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-232311 Ben-- Thanks. I've enjoyed meeting you, so that's a great return right there. I've benefitted from your advice. Will-- I love that. "I'm currently making business." That's perfect, really! Email me about your new job? Eric-- I wish I didn't have to have a cliffhanger. I just haven't heard back form the source of the news. Ben– Thanks. I’ve enjoyed meeting you, so that’s a great return right there. I’ve benefitted from your advice.

Will– I love that. “I’m currently making business.” That’s perfect, really! Email me about your new job?

Eric– I wish I didn’t have to have a cliffhanger. I just haven’t heard back form the source of the news.

]]> By: Eric Allam http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-1521 Eric Allam Tue, 15 Aug 2006 21:02:21 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-1521 Your absolutely right, the ROI is in the intangibles. Meeting new people, sharing ideas, creating new things, receiving an audience and attention. Awesome post. By the way, nice cliffhander at the end. A pretty good way to bring people back, I would say. Can't wait. Your absolutely right, the ROI is in the intangibles. Meeting new people, sharing ideas, creating new things, receiving an audience and attention. Awesome post.

By the way, nice cliffhander at the end. A pretty good way to bring people back, I would say. Can’t wait.

]]> By: Eric Allam http://www.chrisbrogan.com/true-return-on-investment/comment-page-1/#comment-232310 Eric Allam Tue, 15 Aug 2006 21:02:00 +0000 http://grasshopperfactory.com/cbc/?p=1067#comment-232310 Your absolutely right, the ROI is in the intangibles. Meeting new people, sharing ideas, creating new things, receiving an audience and attention. Awesome post. By the way, nice cliffhander at the end. A pretty good way to bring people back, I would say. Can't wait. Your absolutely right, the ROI is in the intangibles. Meeting new people, sharing ideas, creating new things, receiving an audience and attention. Awesome post.

By the way, nice cliffhander at the end. A pretty good way to bring people back, I would say. Can’t wait.

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